Social Media firestorms are inevitable.
Here are 5 strategies for how you can build a community of advocates (using new and traditional media approaches) so you won't be caught off guard.
Presentation to #RaganPRSummit by VP/Marketing, Jeremy Epstein.
And if you think this is only a B2C issue…think againAccording to Altimeter group, http://www.web-strategist.com/blog/2012/01/05/buyers-guide-a-strategy-for-managing-social-media-proliferation-altimeter-report/enterprise class corporations (those with over 1,000 employees) have an average of 178 social media accounts and this number will only grow if left unchecked.Many companies are still managing FB log-ins, etc. by excel spreadsheet, and emailOr, coming back to our Delta story, what if one speaker gets up and does a poor job?
This is challenge #2…Make it more difficult to get attention even when it’s something that is inherently exciting
So, what do we do?How do we prepare since the social world means that, as a PR professional, you’re going to eventually run into an issue.
The things you do today build trust and are the future retardant on the believability/damage from negative news.
Overwhelmed by choice1. Jam/jelly example2. Paradox of choice http://searchengineland.com/human-hardware-the-paradox-of-choice-14283If you can save people time, you can become their “front page” and trusted resource for information.
Stories Trump ROI Fred Wilsonhttp://jer979.com/igniting-the-revolution/narratives/I can tell you that a picture/vision will light up my imagination in a way that numbers never will.
http://jer979.com/igniting-the-revolution/book-review-made-to-stick/Would like to just listSimpleUnexpectedCredibleConcreteEmotionalStory
Now, you want to build a lot of high quality relationships, of course.But you can only get to a lot, by doing a few well and then letting the word spread from there.Here’s my example…1 linkedin testimonial per week. It takes 8 minutesYou might say, “oh, I’m busy, I don’t have time.”are you busier than the former CEO of Campbell’s Soup? http://jer979.com/igniting-the-revolution/douglasconant/
Basically, what I want here is a wrap-up of the Activites section…Be the ConnectorBe the Trusted Filter (Info Overload)Stories not bulletpoints…find the inherent drama Participate in a Relevant WayOne offs that are WOM-worthy
Scale and OperationsIdentify people by location/interestProfile people based on interactionLook at interaction history
Scale and OperationsIdentify people by location/interestProfile people based on interactionLook at interaction history
Scale and OperationsIdentify people by location/interestProfile people based on interactionLook at interaction history
Scale and OperationsIdentify people by location/interestProfile people based on interactionLook at interaction history
Response and amplification
Now, you want to build a lot of high quality relationships, of course.But you can only get to a lot, by doing a few well and then letting the word spread from there.Here’s my example…1 linkedin testimonial per week. It takes 8 minutesYou might say, “oh, I’m busy, I don’t have time.”are you busier than the former CEO of Campbell’s Soup? http://jer979.com/igniting-the-revolution/douglasconant/