1. Making
Sense
of
BIG
DATA
Ming
Zeng
Chief
Strategy
Officer
Alibaba
Group

2. n 213 million UV whole
day, 10 million in the
first minute

Big Numbers!

3. data
Exponential growth of data of a typical e-commerce company
consumer 100MB
order 10GB
Visiting sessions 1TB
Clicks 100TB

4. Big
Data
is
more
than
big
numbers:
A
Comparison
of
Data
CollecBon
• TradiBonal
data
collecBon
– PopulaBon
is
well
defined
– Data
collecBon
is
expensive
– QuesBons
are
formulated
– Sampling
method
and
size
are
determined
before
collecBng
data
• Web
data
collecBon
– Data
populaBon
isn’t
well
defined
– Data
is
generated
and
collected
automaBcally
– Data
storage
and/or
calculaBon
are
expensive
– QuesBons
are
added
as
needed

5. From structured to unstructured data
Structured
data as
byproduct of
fixed
processes
Unstructured
data drives
emerging
processes
Ø IT, ERP, BI
Ø Data is facilitating business
Ø ?
Ø Data IS the business
5

6. 2003 2004 2005 2006 2007 2008 2009
Alibaba

7. …..Hence
the
birth
of
Alibaba
Cloud
CompuBng
• Advanced
data-­‐centric
cloud
compuBng
services
– Develop
scalable,
reliable,
low
cost
and
secure
technology
infrastructure

8. Goal:
Get
Most
and
Best
from
Data
• Retain
raw
data
as
much
as
possible
– Answer
un-­‐expected
quesBons
• Combine
data
from
mulBple
sources
– SynergeBc
view
of
data
• Understand
the
data
– Decipher
the
meaning
of
data
• Create
value
from
data

9. • Big
data
pushes
technology
innovaBon
of
cloud
compuBng
• Cloud
compuBng
enables
business
innovaBon
of
big
data

10. Alibaba
Micro-­‐Finance
• In
less
than
2
years,
has
provided
loans
to
more
than
150,000
SMEs,
with
average
loan
size
only
50,000
RMB
• Through
financial
modeling
of
rich
data
of
Alibaba
group,
can
provide
loans
in
less
than
a
day,
someBmes
even
in
minutes
• Runs
all
the
compuBng
needs
through
Alibaba
Cloud
CompuBng,
dramaBcally
reduces
operaBon
costs

11. Further
thoughts
• Big
Data
and
Knowledge
Worker?
• From
Company
to
new
forms
of
organizaBon?