story of mc donald going international

1. “One world, One Burger”-
McDonald’s

2. Welcome To The World Of
McDonald's

3. Let me introduce my
friends who are going to
tell my story
Prasad, prathiksha amin,
prathiksha Rai, praveen,
Preethi and Pruthvi
Hi, friends I am Ronald’s
Guess !!!!!! Why I am here
in JKSHIM
YES, I am here to tell
you about my story
Story of McDonald's

4. AGENDA
Vision
History
Global planning
Market entry
Diversification
Types of retailing
Cultural conditioning
Market research

5. McDonald's Vision Statement
• "McDonald's vision is to be the
world's best quick service
restaurant experience. Being
the best means providing
outstanding quality, service,
cleanliness, and value, so that
we make every customer in
every restaurant smile."

6. One’s upon a time
When I
was Baby

7.  McDonald's was started as a drive-in
restaurant by two brothers, Richard and
Maurice McDonald in California, US in the
year 1937.
Prices were kept low. Speed, service and
cleanliness became the critical success factors
of the business.
 franchisees started
 Revolutionary concept called 'self-service.‘
Currently McDonald's operates in 121
countries & having more than 30000
restaurant and serving 53 Mn customers
everyday
The brothers used assembly line procedures
in their kitchen for mass production.
Mcdonald’s History

8. Global Planning
• Researching the every countries culture.
• Replacement of beef with chicken.
• Offering a wider variety of food to
attract more segments.

9. Market Entry of McDonald’s
 Commenced as a barbeque restaurant in
1940.
 Introduction of the "Speedee Service
System" in 1948.
 Replacement of “Speedee”.
 Reorganization as a hamburger business in
1948.
 Sale of 100 billion hamburgers by 1993.
 Presently serving in more than 36000+
across the globe.

10. What is Diversification?
Diversification is a corporate
strategy to increase sales volume
fromnewproducts&newmarkets
Example is McCafe which at first was
found in Japan and was amazed by its
different style from traditional
McDonaldstore
– Local Product Development
Strategy

11. Types of retailing
Quick fast food restaurant
• Business format franchises
• Product franchises
• Manufacture franchises

13. Cultural conditioning of
Mc Donald’s
• Mc Donald’s is one such company where it went
for cultural adoption
• The McDonald's of the United States is much
different than the McDonald's in Japan, China,
and India
• The company has committed to understanding
the preferred foods in specific cultures.
• It has adapted the menu to include foods that are
popular in specific countries.
• This has allowed McDonald's to be successful in
international market growth.

14. • Some example :
In China, McDonald's features an all chicken
burger using thigh meat as opposed to the
standard breast meat.
• McDonald's opened new multi-floored
restaurants in 2011 in Japan where it features a
café atmosphere on the first floor and the
traditional fast-food experience on the second
floor.
• The company keeps pork and beef products off
the menu in existing restaurants in India.

15. What they did
It thinks globally and acts locally.
• For instance its advertising campaign
“I'm Loving' It” has been advertised
globally but the characters and the
background setting has been adapted in
accordance with the local culture and
customs.

16. It offers customers taste and appearance
variations according to their culture and
religious customs
Example:
India
Middle east
Islamic countries
tropical countries
China
Israel
Singapore

17. Market research

19. BYE BYE SEE U AT McDonald’S