Keynote on curated and personalized e-commerce delivered by Michał Faber during E-commerce Meetup Berlin on 13th June 2019.

2. Keep It Personal

3. Today, the homepage teaches us that sometimes only technology can make the
customer experience more personal, more customized.
No more will you see one page for three million customers.
Instead, you’ll see three million pages created instantaneously for each customer.
Federico Marchetti
Chairman & CEO YOOX NET-A-PORTER GROUP
World Retail Congress 2019
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Keep It Personal
“ ”

4. On a daily basis buyers are presented
with incredible amount of choices.
Keep It Personal
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5. Vendors presence dissolves
among mass-retail offer.
Keep It Personal
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6. Personalisation is the key to stand out
from mass retail.
Keep It Personal
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7. Curated retail - a trend which kicked off in 2012/2013,
when many brands decided to move away from mass retail
schemes towards personalisation.
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Keep It Personal

8. Aristotle Onassis, one of the world’s richest men
By using experts knowledge & recommendations, you allow
your customers avoid sh
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Keep It Personal
“
The secret to success is to know
something nobody else knows.
”

9. Best practices of Spree-based curated marketplaces
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Keep It Personal

10. Mitchells Stores flawlessly translated a 60-years tradition
in delivering excellent in-store shopping experience into a
definition of curated marketplace.
Nowadays, customers feel welcome, valued & appreciated
at every click, just like they do when visiting the brick and
mortar stores.
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Keep It Personal

11. 11
Style advisors
available online or
talk to in person if
you decide to visit
one of the Mitchells
locations.

12. Mitchells is an amazing example of what in store extraordinary, years
long service moved to online shop and is still available face to face.
Style advisors that you can reach fastly online and still talk to in
person if you decide to visit one of the locations.
They embraced hugging in person and added it to online experience.
Over the 60 years tradition was translated that nowadays customers
online feel welcome, valued & appreciated at every click, just like they
do when visiting the brick and mortar stores past last 60 years - and
yes it’s still Norma, who brought coffee pot to the first shop so that
customers feel like home, is responding to your emails & phone calls -
carrying on her spirit and tradition..
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Keep It Personal

13. Personalize shopping experience
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Monetizing on a
Wish List, which
customers can
easily email -
perfect before
every b-day!

14. 14
Translating in store
shopping
experience as much
as possible into
online experience.

15. 15
Customizing tech
stack by connecting
offline & online
purchases in a
Virtual Closet.

16. Garmentory mastered simplifying and personalizing the
shopping experience using size and style quiz. It’s like having a
fashion search engine results which fit your size & style!
, that enables to see items which fit customers size & style.
Garmentory offer is carefully curated by fashion experts &
designers.
Garmentory includes My Feed feature as an effective way to help
their customers make better buying decisions.
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Keep It Personal

17. Curate your offer
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18. Curate your offer
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19. Curate your offer
Inspire shoppers by underlining recommendations in your shop

20. Personalize shopping experience
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PERSONAL RELEVANCE - Garmentory feature “my feed” is a quiz which defines searching
preferences, starting general and going into more details with 4 steps only. What is great
you can always retake it again, when you need a different choice

21. Personalize shopping experience
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22. Personalize shopping experience
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23. Personalize shopping experience
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24. Personalize shopping experience
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Garmentory - more
than one way to
shop - shop the sale
all year long,
engage consumer
with a different
shopping
experience.

25. Personalize shopping experience
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26. Take advantage of customizable tech stack
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Garmentory took
advantage of tech
stack & introduced
feature “MAKE
OFFER” to engage
customers in their
SALE, which now
goes all year long.

27. Value convenience
Urban Ladder - recommended items which fit to a product that consumer is
discovering, inspire to buy.

28. Curate your offer
Scout & Nimble offers whole cutated rooms, you can browse your style or
designers and the shop the room or only chosen items from it.

29. Curate your offer
Scout & Nimble curation outside the shop examples, rooms in real surroundings are
shared on instagram feed to inspire, introduce designers and present their work of
art.

30. Curate your offer
Maisonette curates ready looks for kids, allowing parents to buy the
perfect bundle instead of finding all matching items one by one.

31. Curate your offer
Goop - uses trust based choices with a celebrity, place where reader can find
suggestions from a trusted friend, cause every choice counts. We also believe in buying
fewer things that are better, which is why we both make and curate incredible
products, across beauty, fashion, wellness, and home.

32. Goop - curation with celebrity Gwyneth Paltrow
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33. Personalize shopping experience
Keep It Personal
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34. Value convenience
Keep It Personal
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35. Value convenience
Farmdrop - fast fresh shopping, precise choice of product, inspire &
allow to buy from recipie level

36. Value convenience
Farmdrop - detailed categories to give a better choice

37. Value convenience
Farmdrop - nicely present it, almost eatable online

38. Value convenience
Farmdrop - go further, inspire with recipes keepin consumers
with you because..

39. Value convenience
Farmdrop- because its convenient to buy all ingredients with 1 click

40. Value convenience
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41. Value convenience
Urban Ladder - 35 categories where products are presented in a descriptive and detailed way,
in order to give almost in-store discovery experience.

42. Urban Ladder - product choice
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43. Value convenience
Urban Ladder - enable detailed viewing - zoom

44. Value convenience
Urban Ladder - adapt description & add comparison perspective to provide
in-store like product discovery experience.

45. Value convenience
Urban ladder - use videos to familiarize consumer with your
products.

46. Engage no matter the channel
Keep It Personal
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47. Engage no matter the channel
Surfdome - live chat, enable convenient communication.

48. Engage no matter the channel
Surfdome on Facebook - sales updates & discount codes group members only

49. Surfdome - twitter shopping options available
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50. Engage no matter the channel
Surfdome - who is your customer, how can you support their point of you or inspire them towards
common great goal. As online as offline. Think outside of the box, engage & be where your
consumer interest. Surfdome support for project: beach 2 clean. On more than 400 beaches in UK
and ireland action boards encouraging to sacrifice 2 min and fill up a reusable trash bag.

51. Engage no matter the channel
Maisonette - blog, advices & inspiration for parents with
articles

52. Maisonette - Facebook, interact with the community
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53. Engage no matter the channel
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54. Maisonette - Instagram, fast access to interesting content
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55. Engage no matter the channel
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56. Announce hot news - provoke consumer to shop
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57. Take advantage
of customizable tech stack
Keep It Personal
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58. Maisonette - send directly as a gift using gift concierge
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59. Urban Ladder - incorporate customer reviews
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60. Enhance consumers shopping experience
➔ Curate – offer a better choice, not any choice
➔ Include personalised discovery
➔ Engage no matter the channel
➔ Allow to buy conveniently & discover products “in-store like”
➔ Customise tech stack to your advantage
Keep It Personal
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61. Curated marketplaces on Spree:
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Keep It Personal
fashion fashion fashion fashion
food home home

62. Spree Commerce – your way translated
into unique shopping experience.
Keep It Personal