Spotlight Communications shares how you can use LinkedIn for your service-based B2B company. This easy how-to will guide you through how to become a LinkedIn "All-Star." Additional information will help those looking to make the most out of their LinkedIn company page.

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LinkedIn Training
For B2B Companies

2. What is LinkedIn?
LinkedIn is the world’s largest professional network with members in over 200
countries around the globe. LinkedIn continues to exert a powerful influence on
connected job seekers, brands, recruiters and industries.
There are over
LinkedIn users!

3. Logging In
www.linkedin.com
No account? Join LinkedIn here.
Already have an
account? Login here.

4. Before we Begin
Step 1: Create a Custom LinkedIn URL
Step 2: Add Your Email Address
Step 3: Edit Your Activity Broadcaster
Three Steps to a Successful LinkedIn Profile

5. Create a Custom LinkedIn URL
Set a custom URL for your public profile so it is easy to remember. It should
just be your name (use your middle name or initial if your name is common.)
Add at least 50 connections before creating a custom URL.
Custom URL

6. Add Your Email Address
Add all of your email accounts, to ensure that users can find you through the search tool.
Step 1: Click “Edit Contact Info”
box on lower right corner.
Step 2: Add all relevant email addresses.
Then, choose your primary email address.

7. Edit Your Activity Broadcaster
Turn off your Activity Broadcaster while you are editing your LinkedIn profile.
The Broadcaster posts a notice about any changes you make to your profile
into your status updates, every time you hit save, so make sure to turn this off.
Step 1: Click “Edit Contact Info”
box on lower right corner.
Step 2: Click on “Turn on/off your
activity broadcasts” under the
Primary Controls section.
Step 3: Uncheck the Activity
Broadcasts setting.

8. Getting Started
What are the essential elements of a successful LinkedIn page?

9. Example of an Optimized LinkedIn Profile
Professional Photo
Status Update
Post 1 or 2 times a day. You
can share other people’s
updates, or write your own.
Name and Headline
Connections
Add people to your
network – you want
AT LEAST 100
connections!
Custom URL

10. Example of an Optimized LinkedIn Profile, cont.
Current Employer
Recommendations
Be sure to ask employers,
colleagues and friends for
relevant recommendations.

11. LinkedIn Company Pages
There are over
Companies on LinkedIn!

12. Why Use a LinkedIn Company Page?
Company pages connect your business with millions of professionals. It’s the
centralized location where millions of LinkedIn members can stay in the loop on
company news, products & services, business opportunities, and job openings.
Followers of your Company LinkedIn page will include purchasing
professionals, current clients, job seekers, interested observers and
most importantly, potential customers!

13. Why Use a LinkedIn Company Page, cont.
Status Updates allow you to engage directly with existing customers and potential prospects.
Customer Recommendations provide an authentic endorsement of your products and services,
making it easy for prospective customers to feel confident about doing business with you.
Career Opportunities can be showcased, along with the spotlighted employees and a view into
your company’s culture.

14. Adding Yourself to the MCE Company Page
Employees are linked to a Company Page when they add or edit a position on their profile
and select a specific name from the company dropdown list. Note: If you don't click a
company name in the dropdown list, you won't show as affiliated to the Company Page.
Step 1: Click “Edit” to the right
of your profile picture.
Step 2: Click on the Blue
pencil to the right of your
current title.
Step 3: Enter your company name “Mill
City Environmental” and wait for a
drop-down box to appear, then choose
it to make it active on your profile.
Outcome: Once you view your profile page, the green and
black MCE logo should appear to the right of your title.

15. Navigating Your LinkedIn Company Page
Post an
Update
Latest MCE
Updates
Company
Followers
Job Listings
Overview
of Services
Company Overview

16. Mill City Environmental Services
The services tab is used to highlight products or
services.
Members will see:
• A showcase of products & services.
• Recommendations from LinkedIn members.
• Links to the members making the recommendations.

17. Intermediate Steps
How to create an All-Star optimized LinkedIn profile

18. Step 1: Create a LinkedIn Portfolio
Add multimedia to your profile gallery. Upload presentations,
white papers, reports, videos, Infographics and more!

19. Step 2: Join LinkedIn Groups
Join various groups and associations that relate to your industry.

20. Step 3: Monitor Updates
Check updates on the LinkedIn home page. This is where
you have visibility of all updates made by your connections.
Share your thoughts on user content.

21. Step 4: Create an Email Signature
Create a signature that shows your contact information and LinkedIn profile in your email.
Once logged into your LinkedIn account, click on this link to be
redirected to the email signature creation page.
http://www.linkedin.com/signature?display=

22. ☐
☐
☐
☐
☐
Name: Use your real name. Enter your first and last name only.
Current Position/Experience: Include any projects/achievements, skills/specialties,
responsibilities, etc.
Skills: Focus on your best skill set- you can choose up to 50. Your first-level
connections will be able to endorse you for these skills.
Headline: Should include keywords for industry that your potential customer will use to
search for your products or service.
Ex: Social Media Strategist  Social Media Strategy  Photographer  Video Marketing
Checklist for an Optimized LinkedIn Profile
Education: Name the institution you attended, where it was located- many people feel
a special bond to their alma mater and fellow alumni.
☐ Groups & Associations: Create a list of industry, professional and social organizations
with whom you have any kind of connection.
☐ Portfolio: Showcase your best work, including: presentations, articles, blog posts,
polls, upcoming events and more.