1. Over events, content
en leads
Today’s host: Shimon Ben Ayoun
Presenter: Ingrid Archer
Founder & Organizer:
www.spotONvision.com
2. spotONvision, B2B Marketing bureau en
oprichter B2B Marketing Forum
Strategy Execution Tools
Content Development
Copy Web
Messaging
Video/Multimedia Email Marketing
Positioning
Lead Generation Social Media
Buyer Persona
Lead Nurturing Search Engine
Interviews
Product Launch Marketing
Customer Retention
Secret of success: Passion for B2B Marketing
3. Vragen tijdens of na dit webinar?
GoToWebinar “Chat” of “Ask a question”
of
Twitter met #b2bnl tag
Twitter: @spotonvision
4. The Challenge
“The problem is
getting the right
content to the right
people”…”Producing
smart, highly
targeted and truly
innovative content
can be really
challenging.”
5. Over events, content en leads
Hoe geef je je contentmarketingstrategie
invulling met de inhoud die je tijdens
events kunt verzamelen
Hoe haal je meer uit een event? - praktijk
Hoe genereer je leads met de content die je
verzamelt