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Current developments in setting standards for rights & licensing and sales metadata
- 1. Current developments
in setting standards for
rights & licensing and
sales metadata
Sebastian Posth
@sposth
Tools of Change Frankfurt Conference
11 October 2011
© 2011 @sposth
- 2. Overview
▪ Ebook publishing
▪ Metadata &
▪ „Chain of title“ (information supply chain)
▪ Digital rights & licensing information
▪ Transfer of sales information
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- 4. Chain of Title (Information Supply Chain)
Author/Agent Retailer/Customer
via → Publisher → Distributor/Aggregator → Wholesaler
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- 5. Sales Reports (Information Supply Chain)
Author/Agent Retailer/Customer
via ← Publisher ← Distributor/Aggregator ← Wholesaler
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- 9. Complexity in Ebook Publishing
▪ New business
▪ New business relations
(market participants & companies)
▪ New, digital media
▪ New legal framework
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- 10. Print – First sale doctrine
(Exhaustion principle/Erschöpfungsgrundsatz)
* Right holder's rights ends
once ownership of a physical copy
has passed to someone else.
(Selling, lending, giving away ...)
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- 11. Ebook – Chain of Title
▪ Chain of successive ...
▪ And corresponding rights assignments
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- 12. Chain of Title (Information supply chain)
Author/Agent Retailer/Customer
Publisher ↔ Distributor/Aggregator ↔ Wholesaler
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- 13. Chain of Title (Information supply chain)
Author/Agent Retailer/Customer
Publisher Aggregator
Distributor Wholesaler
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- 15. Complexity
▪ Inappropriate software tools
▪ Inappropriate workflows
(optimized for print publishing)
▪ Publishers faced with new business
demands & challenges
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- 17. * In fact .. Standards pay off!
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- 21. * A lot of work to get somewhere
when dealing with standardization ...
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- 22. A lot of work
▪ Creating a structural framework
for organizing information (onthology)
▪ Defining a vocabulary/language
▪ Detailed specification of elements
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- 24. Two Working Groups
1. Rights Committee’s Communication
Working Group (BISG)
2. Working Group „AG PRO“ of the
German Publishers and Booksellers
Association (Börsenverein)
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- 25. *
Rights Committee’s Communication
Working Group (BISG)
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- 27. BISG RC Communications Working Group
▪ „Rights Controlled Vocabulary“
▪ Primary project of the BISG
Rights Committee’s
Communications Working Group
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- 28. BISG RC Communications Working Group
▪ Representatives from publishers, like
Pearson, Random House, Hachette, Wiley
▪ Agencies, like Curtis Brown, Sensible
Solutions
▪ Companies, like CCC, Newgen
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- 29. BISG
Author/Agent Retailer/Customer
→ Publisher → Distributor/Aggregator → Wholesaler
Focus: Problem of communication
of rights & licensing information
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- 30. Chain of Title (Information Supply Chain)
Author/Agent Retailer/Customer
Publisher Aggregator
Distributor Wholesaler
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- 31. Focus: Rights Controlled Vocabulary
Author/Agent Retailer/Customer
Publisher Aggregator
Distributor Wholesaler
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- 32. Focus: Rights Controlled Vocabulary
Author/Agent Retailer/Customer
Publisher Aggregator
Distributor Wholesaler
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- 34. * If you have the following situation:
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- 35. An author,
Who holds the rights to an ebook,
Sells these rights to a publisher,
That may offer it for sale,
In German Language,
In Europe.
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- 36. The ebook is a full text,
With images and tables,
Aiming at a professionals market,
And sales via educational institutions.
The rights do not expire.
The author is paid,
When units are sold.
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- 37. * You have to define the following:
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- 41. Rights Controlled Vocabulary
▪ Vocabulary, based on existing standards
(where possible)
▪ ISO Standards used for Language & Territory
▪ ONIX for Books Product Form List 150 mapped
to format category
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- 44. Next steps BISG?
▪ Pilot projects:
▪ Domestic Rights & Royalty Reporting
▪ International Rights & Royalty Reporting
* Further Information on www.bisg.org
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- 45. * Working Group „AG PRO“ of the German
Publishers and Booksellers Association
(Börsenverein)
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- 46. Working Group AG PRO
Author/Agent Retailer/Customer
← Publisher ← Distributor/Aggregator ← Wholesaler
Focus: Reporting and accounting
of sales information
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- 47. Sales Reports (Information Supply Chain)
Author/Agent Retailer/Customer
Publisher Aggregator
Distributor Wholesaler
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- 48. Sales Reports (Information Supply Chain)
Author/Agent Retailer/Customer
Publisher Aggregator
Distributor Wholesaler
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- 49. Working Group AG PRO
▪ Initial Meetings Early 2010
▪ Group of representatives of publishers,
wholesalers and booksellers
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- 50. Working Group AG PRO
▪ Publishers, like Random House,
Holtzbrinck/MacMillan
▪ Distributors, like KNO-VA, VVA/BIC-
Media, HGV, A2 Electronic Publishing
▪ Wholesalers & Shops, like Libri, Ciando
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- 51. Issues of Current Sales Reporting
▪ Individual, proprietary XLS, CSV-files
from every retailer (even PDF)
▪ Reports sent via email, downloadable
via HTTP, transferred via FTP
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- 52. Issues of Current Sales Reporting
▪ Manual accounting
▪ Related issues: Royalty settlement
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- 53. * At a certain point – Standards get inevitable!
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- 55. * If you have the following situation:
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- 56. A retailer,
Is reporting sales,
For a certain month,
To a publisher,
With whom he has an agency agreement.
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- 57. The title with the ISBN 4711,
Has been sold in EPUB format,
Via a certain ebook-shop,
47 times.
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- 58. The ebook was purchased for download,
By German customers,
For a fixed retail price of 9,99 EUR,
Incl. 19% VAT.
2 Cancellations.
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- 59. Calculating the agreed discount,
The amount due to publisher (Net.)
Remains 5,88 EUR.
+ Info whether sales shall be credited
or the retailer will be invoiced?
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- 60. * You have to define the following:
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- 61. Sales period & dates,
Seller, shop & publisher parties,
Product ID's,
Product formats,
Pricing details,
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- 63. Working Group AG PRO
▪ Identification of basic components
of sales reports
▪ Offer specification & description
of these components
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- 64. Working Group AG PRO
▪ Based on existing standards
▪ EDItX XML Sales Report Version 1.1 (EDItEUR)
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- 65. Results Working Group AG PRO
▪ EDItX already in use (Holtzbrinck/HGV)
▪ EDItX further being introduced to market
(Bertelsmann/VVA & others)
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- 66. Next Steps
▪ Recommendation by the AG PRO of the
German Publishers and Booksellers
Association (Börsenverein):
„AG PRO strongly recommends the use of
EDItX-XML for sales reporting for ebooks
between all market participants“
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- 67. Next Steps
▪ Further talks with standardizing
organizations (EDItEUR, GS1)
▪ Provide technical details
„EDItX-XML Best Practice Guide“
© 2011 @sposth
- 69. Thanks!
Sebastian Posth
@sposth
sebastian.posth@a2ep.de
+49 170 201 7001
© 2011 @sposth