Goodfellow Coaching

Strategy,
Implementation
& Coaching
The answer to
real estate
coaching’s longest
plaguing question.
E x c l u s i v e ly f o r T o p A g e n t s , B RO K ERS & T E A M S
Mastery
COACHING
Everything you need
to start dominating
your competition.
Coach Ken
and the Who’s Who
of Real Estate.
featuring...

Goodfellow coaching & Consulting | ISSUE 12
Coach
Ken Goodfellow
The Real Estate Business Coach
A Letter From Ken

At Goodfellow Coaching &
Consulting we help successful
people become extraordinary.
We train you differently to
allow you to have a unique and
different approach in finding
great success.
What’s In This Issue
We are the most elite real estate coaching company and
focus solely on the upper echelon in the industry.To become
part of this group you have to meet strict admissions.
Goodfellow Coaching & Consulting will not be for
everybody; only the absolute best agents, teams and brokers.
“I used to hate going to seminars with
average agents. I knew the only way I
was going to get better was to surround
myself with the best people. At the risk of
sounding arrogant, I didn’t want to waste
my time with people who seemed like they
didn’t want to move ahead and had every
excuse for why they couldn’t succeed.”
- Ken Goodfellow
Since that day, Goodfellow Coaching & Consulting (formerly
CKG International) has been known as the most elite real estate
coaching company that only coaches top producing agents and
brokers. Goodfellow Coaching & Consulting is now one of the
most elite brands in the coaching industry and has a wait list of
clients who are trying to become part of this prestigious group.
Mastery Agent Coaching p.5
Sell More & Make More
Mastery Team Coaching p.7
Over 600+ Teams Coached
Mastery Broker Coaching p.8
Great for teams and brokers
Mastery Luxury Coaching p.10
Finally, get the work done
for you
Strategy, Implementation p.12
& Coaching
Top agents and brokers only!
Strategic Planning p.14
1-to-2 Day In-Office
4-Day In-Office Strategy p.15
& Implementation
Speaking p.17
Seminars & Events p.18

“You buy into it and you will invest your time in it because it keeps
you on track. Some days I learn something that opens the heavens
– other days it just keeps me focused and on the right track. My life
is better, my contacts are better.”
Candy Swick

Average income for this group is $2,300,000
As a member of Mastery Agent Coaching you will be
joining an exceptionally elite group of Realtors. Combined
the Mastery members form the top 5% of the industry and
are a heavily influential group.
Access to this group is not easily attained and being a member is
truly a testament to your level of success.There are strict admission
standards that must be met before you will even be considered.
Goodfellow Coaching & Consulting turns down numerous applications
monthly and has wait lists for certain markets. Share, Network, Succeed..
are the key elements that make this group so highly regarded.
The Goodfellow Coaching Philosophy
You will notice that Goodfellow Coaching & Consulting puts a strong
emphasis on the business of Real Estate.The reason is that at the
volume you produce in a year you are running a business.This means
it needs to be treated like one and your coaching needs to reflect
that. We are a results driven company and your businesses success
is the very foundation of Goodfellow Coaching & Consulting.
You are in the business of
making profits!
Are you ready to discuss how Coaching can dramatically
improve your already successful business?
Please call 1-866-248-0008.
Want To Sell More & Make
More Profit In The Next 12
Months?
Events
• Mastery Summit
Speaking
• Moving Your Income
From 6 To 7 Figures
Jim Dolanch
“We have been with Goodfellow
Coaching for years.They help
us keep our business organized
and allow us to grow with great
profits.”
Mastery Agent
Coaching

“Goodfellow Coaching has helped me grow my business by several
million dollars in a year.”
Jane Fairweather

M
astery Team Coaching is the only program
in the world that coaches not only the
team leader, but also the entire team.This
approach allows everyone to grow together, while still
focusing on improving their skills in their individual
roles. Mastery Team Coaching is about helping top real
estate teams achieve their full potential.
Mastery Team is a coaching program designed to help top real estate
teams build a simple and elegant business, realize their full potential and
advance to an even higher level of success.
Mastery Team Coaching substantially accelerates the success of top
agents and brokers by showing them how to serve the “right” clients.
In the program,Teams are coached and supported as they gain
insights. Real estate teams who complete this program substantially
grow their overall income, client loyalty and quality of life as they
implement a personalized plan to capture new assets and clients.
Over 600 Teams Coached
Lillian Matalto
“I have been with Ken for many
years. We worked on our structure
and lead generation, and the
business continues to grow.”
Events
• Team Conference
• Luxury Conference
• Mastery Summit
• Buyer Agent Seminar
• Listing Agent Seminar
• Administrative Seminar
• Coach The Coach
• Thought Leadership
Mastery Team
Coaching

T
he industry is changing rapidly around us
and that is no different for a Top Broker. In
fact, it is even more difficult being at the top
for a broker. Why is that? Well what you have done
previously to become the successful is no longer
working. Technology is advancing the industry and
the way we communicate with the world at lightning
speed. Changes have to be made in your business to
accommodate them.
Mastery Broker
Coaching
For Top Brokers ONLY

As a Top Broker you are at the forefront of
these changes, you have the capability to
further stretch the gap on your competition.
Being a top broker means you’re different from the
masses and your business has different needs. The
question is what can you be doing to ensure that you
business continues to flourish and becomes more
profitable for you? Where do you turn for help when
you are already at the top? This is where being a
Member of Goodfellow Coaching & Consulting
can help; it will help you develop your business and
allow it to continue to grow and gain a larger profit.
In the program, teams are coached and supported as
they gain insights. Real estate teams who complete
this program substantially grow their overall income,
client loyalty and quality of life as they implement a
personalized plan to capture new assets and clients.
The Broker Coaching
Philosophy
The Goodfellow Coaching Philosophy is really
quite simple, our programs are designed to help
the best brokers in the world move their businesses
to the next level.The way we are able to achieve
this is in the way our programs are structured and
what is available to you. It starts with our coaching
team; every main coach has extensive experience
in the industry. We have also brought in specialty
coaches.These coaches all have a field of expertise
and span every aspect of your business. You will
have access to Marketing, Social Media, Systems,
Wealth Management, Skills, Leadership, Human
Resources and Recruiting.The Goodfellow Coaching
& Consulting Broker Program is built around what
we feel are the 4 pillars to a successful brokerage:
Recruiting, Retaining,Training and Profitability.
Register for Mastery
Broker Coaching today!
Please call 1-866-248-0008.
Events
• Mastery Summit
• Coach The Coach
• Thought Leadership

T
he Goodfellow Coaching &
Consulting Luxury Program has
taken the world renowned Mastery
Program and added some of the top
luxury agents and coaches. The tailored
skills and Marketing section is strictly
for the luxury real estate market.
Whether you are currently a top luxury
agent or are a top realtor looking to
expand into the luxury market, this is a
great opportunity to learn and network
with other top performing luxury agents
and coaches.
As a top luxury agent you are different from the masses of
other Realtors. You are in a unique position; others turn to
you for guidance and work to emulate your business model.
In your market you are the status symbol for success in
the industry and everybody strives to achieve your level.
The problem with being in this position is where do you
turn for advice? You have frustrations in your business and
seem to be at an impasse. You are not alone; this is a very
common problem in real estate when your business gets to
this level. You are presented with a completely different set
of business issues that you may not have the answer to.
Deliverying Results
Events
• Luxury Conclave
Speaking
• Building a Profitable
Luxury Business
Tara Limbird
“Goodfellow Coaching has given
me the direction I needed and the
systems to develop and grow.”
Mastery Luxury
Coaching

“I am a multi-million dollar producer and I attribute a lot of my
success to Coach Ken and his coaching over the past 14 years.”
Valerie Fitzgerald

A powerful program | that helps you get it done
Strategy,
Implementation
& Coaching
F
or over 12 years,
Goodfellow
Coaching &
Consulting has been
coaching and consulting
with the top agents and
teams across North
America.
One of the advantages we have
is that we get to see what online
strategies work and which don’t.
Most coaching and consulting
companies will tell you what to do
and then leave it up to you to try and
fit more tasks into an already
full schedule. We realized that was
a major stumbling block for most
top teams, not only because as a top
producer, you don’t have time but
it is very hard to wade through the
thousands of “creative people” that
are self proclaimed experts.
There is a time when as an
agent/broker where you no longer
have enough time to sell and
do everything else needed to
progress your business. Your time
is best-spent selling/recruiting
instead of doing marketing,
websites, system development etc.
The Goodfellow Coaching
& Consulting Strategy,
Implementation and Coaching
program is custom designed to
you and your business. We can
facilitate as much or as little
as needed. As a coach to the
top agents, teams and brokers,
Coach Ken is constantly told
how much they really enjoy the
weekly coaching calls, but Ken
always said that the coaching
business was more than four calls
per month. He wanted it to go
beyond that, and believed that
this amazing program would
provide that added value.

The answer
to Real Estate
Coaching’s
longest plaguing
question
“Can’t you
just do it
for me?”
How does it
work?
1. THE STRATEGY SESSION.
We arrange to get together for a day, in our office
or yours, or another designated meeting place.
The entire day is spent with Coach Ken and
devoted to analyzing your business. No stone is
left unturned as Coach Ken does an in-depth
review of every aspect of your business including
management, lead generation and conversion,
recruiting, increasing profits per agents, client
fulfillment, and of course your numbers and
bottom line. At the end of the day you will have
a complete, customized strategy to operate your
business more efficiently and successfully.
2. IMPLEMENTATION.
With your customized strategy in place, our
next job is to help you implement it. For years,
Goodfellow Coaching & Consulting’s clients
have asked “can you just do it for me?” Now
we can. A top-notch team of experts working
in-house has been assembled to handle every
aspect of your business, as you require. We can
build you an eye-catching one-of-a-kind custom
website, design and update your social media,
write your blogs, update and implement office
systems and many more options. Once the set
up is complete we will even manage your site
for you. You dictate what you need us to do,
and we do it for you in a professional, hassle-
free manner, freeing up more of your time.
3. COACHING.
With the Strategy and Implementation in place,
the final step is to establish regular coaching calls
to encourage and guide you through the process
of taking your business to the next level. You
will receive two one-on-one calls and two power
calls a month, quick responses to your emails and
unlimited call-ins to provide immediate solutions.
Step by Step

The Strategic Planning
session covers the
following topics:
Management: ensure everything
and everyone functions at their highest
potential and efficiency level.
Lead Generation: successfully
bring in more prospects. Get
ahead of the competition.
Conversion: utilize the leads that are in
your possession, and turn them into clients.
Recruiting: building your
team? Find the right match. Have
agents walk in your door!
Increasing Profits per Agent:
make more money and have a satisfied
team of agents, all at the same time.
Client Fulfillment: leave your
clients with a smile, confident that they
received exactly what they wanted.
Strategic Planning is
a one-day session with
Coach Ken that’s designed
to improve the way you
operate your business and
generate more income.
This session takes place
at your office where our
full resources are available
to help you improve your
operations.
Your numbers and bottom line.
See the numbers you always
wanted to see, and feel at
ease knowing your business is
going in the right direction.
And much more!
At the end of the day, you’re left
with a completely customized
strategy, tailored specifically to
your needs, which will allow you to
generate more business and run a
more successful operation.
Strategic
Planning
“I really found the day
enlightening. It gave
me a day away to think
about my business.
Now I have a direction
and am getting help
implementing it.
It was a great day!
Thanks, Ken!”
Barry Cohen RE/MAX
Get control of your Business and Life
>
1 to 2-Day In-Office

• The Total overview
of business.
• Review on all numbers.
• A review of operating
systems.
• A review of lead
generation and
converse systems.
• Meetings and analysis
of your team members.
• Review of marketing
and development
of plan.
• We then give you
recommendations and
also work with you on
the implementation.
• This is a results
driven four days!
Strategy & Implementation
We come to your office and work with your entire
team….
This program is for teams and Brokers that want to develop and
implement systems in their business.
We spend four full days with you and your team and go over your
complete operations to evaluate and give recommendations on what
could be changed to help growth and become more profitable.
The 4 Day In-Office Strategy and Implementation session includes
everything that the 1 day Strategic Planning session has, but the
extended time and the ability to work with your entire team, let’s us
get more detailed and implement more systems.
Plus ...
Sam Corea
“Goodfellow
Coaching has helped
us re-visit our
business and put in
systems to grow. We
just had our biggest
month ever!”
4-Day
InYour Office

“I have made huge gains in income by seven figures. Coach Ken
re-energized my team and we’re growing like crazy!”
Jennifer Ames

KEN’S TOPICS
Speaking
Internationally recognized speaker
Coach Ken Goodfellow has been
an in-demand professional speaker
in the Real Estate industry for over
10 years. He has spoken to broker/
owners, top agents, teams, and
franchise executives. Coach Ken
has delivered Keynote speeches
at conventions of over 5000
people, but is equally dynamic
presenting customized 3-day
workshops in private boardrooms
for less than 10 people.
Ken’s popularity may stem from his
fearless ability to tackle the difficult
topics, many of which are considered
“untouchable” by other industry
speakers. Every presentation is
individually prepared in a meticulous
fashion to directly address his specific
audience. Below are a few topics
Ken has covered in the past, but
he approaches every presentation
in a personalized manner.
1. Transforming Your Team
From Good To Great
2. Top 10 Secrets of
Multi-Million Dollar
Producing Agents
3. Move Your Income
From 6 To 7 Figures
4. 12 Secrets of Million
Dollar Luxury Agents
5. Moving Your Teams
From Good To Great
6. Build Your Team
Beyond Today

Seminars & Events
Mastery Summit
The Mastery Summit is the ONLY conference dedicated to
Top Real Estate Professionals from across North America. No
matter how much business you do, we can almost guarantee
that there is someone there who does more… and is willing
to share their secrets to success with the entire group.
The Mastery Summit is an incredible 3-day event that brings
together the most influential minds in Real Estate and the
Top Professionals throughout North America, the Mastery
Summit will expose you to knowledge and strategies that
have brought industry leading professionals to the top.
Great Years Ahead!
Luxury Conclave
Along with Unique Homes
Magazine and Wall Street
Journal, this event deals
with everything Luxury.
We invite only the best
Luxury Agents and gear all
of the information around
the listing and selling
of luxury properties.
Million Dollar
Team
The team concept in
real estate has become
mainstream, and can
be very effective if
built and run properly.
This event is all about
building and maintaining
a profitable team.
2014 Mastery Summit — SLS Hotel & Casino
Strategy &
Planning
Every year, we put on the
most advanced Strategy
& Planning Workshop
in the industry. We do
this to prepare the most
committed Agents and
Teams for the upcoming
year. By developing a clear
vision, goals, strategies and
most importantly, a way to
implement it all, Agents and
Teams will be well equipped
for a successful 2013.

“We wouldn’t be the #1
team in the world for
Berkshire Hathaway &
Prudential Real Estate if it
weren’t for Coach Ken!”
~ Florence Shaprio
& Ivan Sher
“I have made some big
changes in my team and
its structure based on the
guidelines and the ongoing
coaching that I have received
from Goodfellow Coaching
& Consulting. It now allows
me to get away more and
feel more confident when
I take the time off. I am
not as scattered, I would
say, as I used to be.”
~ David Banks
“Having a big team,
we always wanted
to stay on the edge.
We have been with
Goodfellow Coaching
for many years and
love our coaching.”
~ JoAnn &
Joseph Callaway

Goodfellow Coaching

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