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Build relationships with social media at UC Berkeley

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Christina Sponselli
Christina Sponselli

Using social media to build relationships and provide customer service. The document maps different life stages to social media strategies, recommending using Facebook for communications, Flickr for sharing alumni photos, YouTube to host instructional videos, and Twitter for both communications and customer service. It also suggests connecting various social media platforms to tell a full story to the audience.

Technologie
1 von 13
Using social media to build relationships Christina Sponselli @cal business manager & social media evangelist UC Berkeley
 
POST People Objective Strategy Technology POST courtesy of Charlene Li and Josh Bernoff Photo: Flickr’s Rich Lewis [busy, busy, busy...]
Map life stages to social media strategy
Map: informationarchitects.jp/wtm4/
Pick and choose Facebook Fan Page for communications Flickr Alumni-generated photo pool YouTube Cache of help videos for @cal Twitter Communications, connection, customer service
Customer service Photo: Flickr’s smileygeekgirl (back soon)
Using YouTube to host videos
Using Twitter for customer service
Connect the dots for your audience tell them the full story Photo: Flickr’s boost.dependent
Using Twitter for creating relationships
Photo: Flickr’s brassplayer Using Flickr for creativity
Christina Sponselli @cal, great minds online cal.berkeley.edu [email_address] twitter.com/atcal

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