1. Spirethoughts:
E-commerce Market
Trend & Figures
Prepared for:
International Finance Corporation Retail Banking & Payment Products for Tomorrow
Jakarta, Indonesia
Date:
12 November 2013
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2. Today’s Agenda
Overview of Global E-Commerce Market
Zooming in: Indonesia’s E-Commerce Market
What’s next for Indonesia?
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3. Overview of Global e-commerce Market
Asia Pacific region is emerging as the king of e-commerce
B2C E-Commerce Sales Worldwide
2012
30.3%
35.8%
2012
24.5%
3.9% 3.6%2.0%
31.8%
23.9%
4.0% 3.8% 2.2%
34.7%
22.6%
4.0% 3.9% 2.3%
US$
1.04T
34.4%
2013 (F)
2013 (F)
US$
1.23T
2014 (F)
32.5%
2014(F)
US$
North America
1.45T
Asia Pacific
Western Europe
Central & Eastern Europe
Latin America
Middle East & Africa
China leads the growth of E-commerce in Asia Pacific region
along with Japan, South Korea and Australia.
73.3 Mio active
digital buyers
B2C Ecommerce Sales In Asia-Pacific (US$ Billions)
B2C Ecommerce Sales In Asia-Pacific (US$ Billions)
13.2%
219.8 Mio active
digital buyers
181.62
13.2%
94.1%
-7.2%
118.59
10.5%
23.3 Mio active
digital buyers
China
Source: eMarketer (2013)
Japan
6.1%
6.9%
26.77
Australia
2011
6%
18.52
South Korea
2012
2013 (F)
40%
35%
16.32
India
95%
74%
0.75
Indonesia
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4. Zooming in: Indonesia’s E-Commerce Market
Fast Facts - Telecommunication and Economical Situation
Indonesia Outlook Telecommunication
& Economical
Population
245 Mio
(estimated)
Internet User
Proportion of Internet User By Age *
GDP Per Capita
US$ 4,700
> 56 Mio Active
Users
Internet Penetration
Mobile Subscribers
Mid-level Population
> 320 Mio
Subscribers
23%
Proportion Internet User By Gender *
> 140 Mio
(By 2012)
• Indonesia’s statistics data as of 2012
• Source: Spire’s Internal Data and Analysis conducted in February 2012
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5. Zooming in: Indonesia’s E-Commerce Market
E-commerce Category & Market Size of Indonesia E-Commerce
E-COMMERCE category in Indonesia:
E-marketplace/
B2B Exchanges
Online Retail
Shop
Market Place
Indonesia E-Commerce Market Share (US$ Mio)
2,536
1,565
Daily Deal
Service
Classified Ads
Indonesia E-Commerce Proportion (US$ Mio)
63.15%
2014
9.87%
(F)
2011
2012
2013 (F)
25.74%
61.87%
2012 11.11%
2013
10.65%
(F)
873
Social Network /
Forum
27.48%
60.24%
B2B
29.89%
C2C
B2C
C2C e-commerce is predicted to be the most popular type of e-commerce in Indonesia in
the coming years. C2C sites provides complete categories of goods that can be sold.
Source: Spire's internal data and analysis, and other secondary sources
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6. What’s Next for Indonesia?
New Players in the market
Smartphone & Tablet Era
Regulation for e-Commerce
Exponential Growth of
Digital Buyers
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7. PT Spire Indonesia
Tel: (62 21) 5794 5800
Fax: (62 21) 5894 5808
Wisma 46 Kota BNI, 25th Floor, Unit 07-09
Jalan Jendral Sudirman Kav. 1
Jakarta, Indonesia
id.info@spireresearch.com
www.spireresearch.com
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