September is an extremely important month for Content Marketers. Not only is there a rich variety of important events- from regional festivals to travel to grammar days, there are a lot of opportunities for brands to engage customers. Hence, we have compiled some conversation ideas for September, so you don’t have to!

1. Discover. Distribute. Delight
September
We have compiled some conversation ideas for
September, so you don’t have to!

2. Discover. Distribute. DelightDiscover. Distribute. Delight
September is an extremely important month for Content Marketers.
Not only is there a rich variety of important events- from regional festivals
to travel to grammar days, there are a lot of opportunities for brands to
engage customers by pledging support for important causes and
discussing a range of extremely interesting things they may not otherwise
have a logical way of weaving into their marketing communications.
In the following slides we’ve given you some essential data and insights
about the major content pegs every brand must aspire to create their
strategy around this September.
So, read, absorb and execute!

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Nutrition Week- 1st to 7th Sept
As the world celebrates Nutrition Week,
brands can talk about a variety of things:
healthy living, lifestyle checkers, recipes,
work culture, creative recipes, etc.
All sorts of content can be created, with
the additional benefit of week long
themes and activities and challenges,
which can become rich sources of User
Generated Content.

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Teachers’ Day- 5th Sept
This is a day which will generate conversation
that engaging a wide range of audiences-
anyone who’s ever had a teacher.
There can be quote compilations, interesting
research and findings or even real people’s
stories. Further, brands can showcase the process
they follow to learn and evolve, whether it’s a
stationery brand or a BPO.

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International Literacy Day- 8th Sept
Literacy is a matter of interest and concern to
the whole world. From politicians to activists to
students and professionals, everybody has
something to say and some way to show
support.
Along with the International Day of Charity on
5th Sept, this too is a great opportunity for
brands to expand and flaunt their CSR and
goodwill efforts. It’s also a great day to raise
money for worthy causes across the globe.

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Janmashtami & Ganesh Chaturthi
Krishna Janmashtami on Sept 5th and Ganesh Chaturthi
on Sept 17th are both celebratory festivals that cause
quite a happy stir across Social Media, the latter more so
in South India. Searches around recipes, gifts, messages
etc. for both the festivals go up about two weeks prior.

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National Grandparents’ Day-
13th Sept
A celebration of the parents of our parents, America’s
National Grandparents’ Day is now celebrated in a
number of countries worldwide.
Searches around mid September revolve around
different ways that these very special relatives can be
commemorated- be it gift ideas, quotes about their
importance, or heart-warming stories about their
wonderful bonds with various members of the family.
Marketers can step in by sharing some emotionally
stirring or humorous content that honours the wisdom
and golden greatness that grandmothers and
grandfathers bring to dinner tables the world over.

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International Day of Democracy-
15th Sept
For nations who function as declared democracies,
this is a day marketers can convert into a second
Independence Day, if they play their cards rights.
For those don’t, this day can rouse revolution, or at
least revolutionary thinking.
There will be a celebration of freedom, sovereignty
and the populace as a whole. With quotes,
graphics and even videos, brands can stimulate a
lot of conversation about the nation’s pressing
issues and achievements alike.

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Oktoberfest 19th Sept- 4th Oct
Oktoberfest is the world's largest
Volksfest (beer festival and travelling funfair).
Held annually in Germany since 1810, it is a
16-day folk festival with more than 6 million
people from around the world attending the
event every year. There are family rides,
costume parades, concerts, a large variety of
cuisines and a whole lot of the famous
Oktoberfest beer!
Searches around dates, activities, tickets and
travel options start to increase around mid-
September.

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Eid al-Adha – 23rd Sept
Also called the Feast of the Sacrifice, this is the
second of two religious holidays celebrated by
Muslims worldwide each year. Celebrations include
delicious food and drinks and community wide
raucous festivities. People decorate their houses
and prepare luscious traditional meals to rejoice.
Brands can have a good conversation around
traditional recipes, festivities, shopping, traditions
etc. The majority of conversation in India on this
day emanates from Jammu and Kashmir.

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World Tourism Day- 27th Sept
Though Tourism and Travel are perennial
conversation favourites for users, brands
can use this day to offer heavy discounts
and promotions. These efforts can entice
users to plan trips for end of year travel
during Christmas and New Year which
require at least a couple of months of
planning.
In addition, this is a great opportunity for
brands to promote and create content
around particular destinations to give them
the spotlight they may not otherwise get.

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World Heart Day- 29th Sept
Celebrated on 29th September each year,
World Heart Day is always a very talked
about event on Social Media. Whether it’s
personal stories about overcoming heart
related diseases or even info on how to
avoid and treat them.
Marketers in different time zones,
countries, industries, etc., can find their
own way to make a mark, with a heavy
use of graphics, quotes and statistics.

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Calendar Events
Read A Book Day on 6th Sept will spur
conversation about upcoming releases and
classics alike. Brands can step in to offer
great reading material like e-books,
listicles, research etc., or even just
celebrate.
In a similar vein, Comic Book Day on 29th
Sept throws up a number of creative ways
for brands to communicate with their
users- from contests to campaigns.

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Calendar Events
Programmers’ Day on 13th Sept and Engineers’ Day on
15th Sept are a good time to celebrate the backbone of
every organisation’s online presence. Be it hackathons, a
series of “what it’s like to be” illustrations or even just
sharing of employee victories and successes, these are both
great days for brands to carry out some innovative,
impactful and humorous internal and external marketing.
The Autumn Equinox on the 23rd of Sept, marks the dawn
of Winter, which is ushered in by the Fall. A joyous event, it
spurs conversation around DIY decorations and activities,
healthier life decisions and also brings to the fore some
truly remarkable photography.

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Punctuation Day on 8th Sept will be a
field day for marketers who play their
cards right. The internet loves wordplay
and grammar more than anything.
Italy Grand Prix on 6th Sept and
Singapore Grand Prix on 20th Sept can
be leveraged by brands to celebrate
victories, engage sports fans and also
support upcoming sports.
Calendar Events

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Thank You!