What's the big deal about Internet monitoring? If you want to know more about web and social media monitoring and the value to your business, Spiral16 has very short presentation.

2. Company Overview Spiral16was founded in 2007 by technology business leaders who have been working in Internet and data source software development for over 15 years. Spiral16has partnered with marketing agencies and global brands within diverse industries.

3. What is Internet monitoring? The most efficient way to gather business intelligence Login to Spiral16’s platform through your web browser. Tell us what kind of data You are looking for. Spiral16 captures, correlates, and analyzes the most relevant information. Your data is displayed in charts, graphs, and 3D visualizations that you can customize to fit your needs.

4. How can you benefit? Our clients use online data from Spiral16 to help their businesses: Monitor brand reputation Gather competitive intelligence Measure campaign effectiveness Manage crises Engage communities and customers Identify sales targets and close new business Develop unique metrics for strategy building

5. Monitor Brand Reputation Near-realtime view of brands and product lines Understand where your brand lives online and how it is perceived by others Be prepared to enter online conversations and engage in social media customer service End result: Create flexible and effective marketing and product initiatives.

6. Measure Campaign Effectiveness Spiral16 gives you the tools to monitor, measure and understand campaign impact and success. Learn the language your customers are using Quantify the buzz generated by a specific campaign Identify key influencers and positive and negative hot spots

7. Manage Crises Stay on top of breaking developments, consumer reactions, and press reactions. Monitor to unearth potential PR problems before a crisis materializes Know what is trending and where during a crisis to counter misinformation

8. We give you the Relevant Web The Internet is a big place—a Google search won’t cut it. Spiral16 analyzes and organizes the mass of online unstructured data so you can make sense of it. data

10. Top 2 million English-language message boards/forums

11. Traditional and new media news sources

12. Microblogs such as

13. Public-facing pages from social networking communities such as

14. RSS feeds and online aggregators

15. Comments from around 1 million blog and news sources

16. Video sites such as

17. Shopping sites and customer/product reviews

18. Photo sites such as

19. Corporate and company websites

20. Reference and directory websites

22. Listen strategically Semantic analysis provides valuable market research. Understanding customer behavior is key to creating effective marketing campaigns. Find relevant discussions and learn the language they are using. Breaking down and analyzing word composition helps companies: Manage brand identity Discover trends Identify business challenges Understand what words are used most frequently when discussing your brand

23. Identify Influence Everyone is talking, but who is driving conversation? Spiral16’s industry-leading 3D visual mapping helps you find and target key influencers. Measure the true reach of a message. Identify the most influential conversations. Prioritize your engagement opportunities.

24. Analyze Sentiment Get a big picture of your brand’s online perception. Spiral16’s sentiment analysis engine processes data twice: - Evaluates each page in its entirety - Captures overt sentiment excerpts from body, comments Understanding sentiment can help: 1. Competitive analysis 2. Social media customer service 3. Manage and prevent spread of crises 4. Measure campaign success and new product launches

25. Sentiment Process Spiral16 semantically analyzes every URL twice to determine two kinds of sentiment. Average sentiment: Looking at the entire URL, an average sentiment score is determined. Overt sentiment: If specific text excerpts are overtly positive or negative, the system will automatically deliver these results to the dashboard.

26. Sentiment Enforced by Proximity Each sentiment extract that is returned is correlated against the piece’s proximity to the keywords in the query. These samples come from the same URL. The one on the left has overt sentiment extracts without any relevancy to the topic (“Sears”). Our query-enforced sentiment on the right ensures a more accurate sentiment sample.

28. Assistance with training, product development needs, day-to-day insight