MAPS it is not just for catalogs anymore. Review options for managing multi-channel offers. Presented by Jeff Dillon (Senior Customer Experience Consultant, SPI) at the 2016 SPI Conference.

1. Planning
Expert
JEFF DILLON

2. 1. MAPS Advanced Features
2. Budgeting
3. Assortment Planning
4. Seasonal Planning
5. Analysis
6. Promotions
CONTENTS

3. BUDGETING

4. MAPS: Budgeting
Create
Budget
Adjust
Budget
Reconcile
Budget to
Item Plan
[Option to
Upload
Budgets]
Compare
Seasonal
Offer –
Budget
Budget
Upload

5. MAPS: Budgeting Steps
• Marketing – Macro Tab

6. MAPS: Budgeting Steps
• Select Comparable Offer(s)

7. MAPS: Budgeting Steps
• Macro Data Distributed
to Item Plan

8. MAPS: Budgeting Steps
• Grid Display
• Budget / Summary

9. MAPS: Budgeting Steps
• Budget New / Repeat

10. MAPS: Budgeting Steps
• Distribute Total Budget to New and Repeat

11. MAPS: Budgeting Steps
• Budget Planning Levels – Offer, Category, Subcategory
• Enter Budget Manually

12. MAPS: Budgeting Steps
• Revised Budget at Category Level

13. MAPS: Budgeting Steps
• Budget Compare - Analysis

14. MAPS: Budgeting Steps
• Allocate Budget to
Planning Levels

15. MAPS: Budgeting
• Reconcile the Budget to the Item Plan
• Review the Variances
• Offer, Category and Subcategory
• Acceptable Tolerance Levels
• Adjust the Budget or Item Plan

16. ADDING PRODUCTS
TO OFFERS

17. MAPS: Product Selection
• Adding Products to the Item Plan
• Comparable Offer(s)
• Comparable Search – in offers other than the comparable(s)
• Existing Search - searching for products in the Item Master file
• Create New – Product Wizard
• Copy Product – fast method to create a product without having to add
all data
• Product Analysis / Analysis Search
• Create Presentation / Add Existing Presentation
• Offer Copy
• Seasonal Analysis

18. MAPS: Product Selection
• Comparable Offer
• Assign comparable offer(s)
• Add product from comparable offer(s)

19. MAPS: Product Selection
• Comparable Product Search

20. MAPS: Product Selection
• Existing Product

21. MAPS: Product Selection
• New
Product –
Product
Wizard

22. MAPS: Product Selection
• Copy Product

23. MAPS: Product Selection
• Product Analysis
• Via MAPS Item
Plan

24. MAPS: Product Selection
• Product
Analysis
• Via MAPS
Analysis
Search

25. MAPS: Product Selection
• Copy Offer

26. SEASONAL PLANNING

27. Seasonal Offers / Planning
• Seasonal Offer Setup
• Seasonal Planning
• Seasonal Budget Compare

28. Seasonal Offers
• Setup Similar to Other Offers
• Seasonal Assortment
• Assigned a Budget

29. Seasonal Planning
• Assign Products to Offers
• Assign Pages
• Forecast

30. Seasonal Budget Compare
• View of how the subordinate
offers roll up to the seasonal
offer
• Category / Subcategory

31. ANALYSIS

32. Analysis Tools
• Product Plan Grid
• Comparable and Item Plan
• Product Analysis
• Availability
• Google Trends

33. Product / Presentation Analysis
• Product Analysis
• Review Metrics and
Sales Mix

34. Product / Presentation Analysis
• Analysis – Product or Presentation
• Sales Adjustments for Groups of Products

35. Availability
• Identify if products
are available for sale for the
given offer

36. Google Trends
• Google Search Information
• Category
• Product Name
• Model
• UPC

37. Google Trends
• Historical
Graph of Searches
• Related
Search
History

38. PROMOTIONS

39. MAPS: Pricing & Promotions
• Promotion Management
• Mini Offers – No Marketing Module Input
• Web Only Offers
• Customer Experience
• Unique promotions under a specific offer
• Track performance and margin

40. MAPS: Promotion Management
• Creation
• Promo ID / Description
• Description
• Start / End Dates
• Pricing
• Visibility In
• Product Level Forecasting
• Materials Planning
• Database
• Post Mortem Analysis

41. MAPS: Generate Forecast
• Utilizes MAPS
Planning Information
• Applies a Factor to
Existing Product/SKU
Forecast

42. MAPS: Demand by Week
• Utilizes MAPS
Planning to Establish
Lag Pattern

43. Promotions:
Product Level Forecasting

44. Promotions:
Materials Planning

45. Pricing:
MAPS – Customer Experience
• Select to Customer Experience
• Specific to an Existing Offer / Group to Customers
• Pricing, Shipping / Margin Impact

46. Pricing:
MAPS – Customer Experience
• MAPS Visibility Only
• Report on Margin Impact

47. Contact Me
• Jeff Dillon
Email: jeff.dillon@spi.com
Phone:434-960-0260