The document discusses how small businesses can leverage business intelligence tools to help make smarter decisions using their data. It defines business intelligence as tools that transform data into information to answer business questions. It provides examples of different types of business intelligence needs across industries and departments. It also discusses how reporting and dashboarding tools can help small businesses understand performance, reduce IT workload, and improve return on investment.

1. Smart Ways to Make Business Intelligence Work for Your Small Business Sponsored by:

2. MICHELLE GATMAITAN, BUSINESS OBJECTS PARTNER SPECIALIST, CDW CORPORATION

5. ANGELA HARVEY, PRODUCT MANAGER, BUSINESS OBJECTS JAMES THOMAS, VP OF PRODUCT MANAGEMENT, BUSINESS OBJECTS

7. Business Intelligence Spans All Industries and Departments Department Business Intelligence Needs Manufacturing bill of materials, inventory Quality Assurance defects per lot, bug tracking Call Centers average time per call, throughput Sales performance per region, top deals, forecasts Human Resources departmental salaries, attrition Product Management enhancement requests, sales IT server utilization, user accounts Finance income statement, accounts receivable Technical Support open support tickets, call volumes Shipping manifests, barcodes, shipment tracking Web Marketing most visited sites, click-through

8. Tools to Solve Your Business Problems For Used by For Used by Created and distributed by IT or developers (in applications) Consumed by business users in analytical roles. Reporting—consolidated data from disparate sources presented in a highly formatted way. Mostly text-based with graphical elements. Answering predictable questions with a high-level of detail and drill-down capabilities. Interactivity lets one report suite many needs. Created by IT or technically savvy business users. Consumed by business users and senior management. Dashboarding—at-a-glance view of business performance through a totally visual interface. A high-level holistic view of performance. Interactivity allows for collaborative discussions.

9. Taking a Budget from Spreadsheet to Interactive Dashboard Static Financial Statement …to interactive what-if simulation

11. Business Intelligence: A Sound Investment During a Tough Economy

12. Refining Your Business Focus Focus on refining your business and IT strategies, as well as enterprise architecture Encourage and support your people Understand that long-term technology investments will be more important than ever Don't ignore the longer-term needs that will be crucial to keep your business efficient and competitive Continue to emphasize intermediate- and long-term planning to stay in the competitive forefront as the current crisis abate Finally, when evaluating cost cutting, target areas in which a reduction in functionality now can eliminate legacy constraints * Source: Gartner Research - IT Innovation Will Be Key to Turn Economic Crisis Into Opportunity LEVERAGE INFORMATION SYSTEMS THAT HELP YOU MANAGE THE KEY VALUE DRIVERS* * Source: Accenture 2008 - When Good Management Shows: Creating Value in an Uncertain Economy “ Plan for the acceleration of the modernization of IT infrastructures and evolve an information-centric foundation”

19. What Do I Need? Be economically savvy by choosing tools that meet your minimum requirements, but can easily be scaled up as your needs grow & Basic reporting from $495 Dashboarding from $895 Dashboarding & Reporting from $995 Central Report Management from $2495

25. Thank you! Q&A