The document discusses marketing strategies for IT companies to convince customers to upgrade from legacy technology to new technology. It provides discussion points about the hidden costs and risks of legacy technology, such as poorer performance, less functionality, and higher ongoing costs. It also focuses on how new technologies can help companies be more efficient and profitable by allowing employees to work remotely, take notes easily, create content, and process payments from any location. The document asks readers to consider which of the marketing arguments would best help specific customers embrace new technology.