http://ITMarketingIdeas.com SUMMARY SLIDES: Cloud marketing still needs to use tried and trusted methods, but applied to a marketing message that changes. Find out how here. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.

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4 Ways
Cloud Marketing
is Old Hat
– and 4 Ways It Isn’t
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
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Cloud Services
Are Part of the
IT Revolution

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The Advantages
Still Have to be
Communicated
to Clients Willing
to Buy Them

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Marketing
as Usual,
Even for the Cloud

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Revolution or Not,
Some Cloud
Marketing
Principles

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Are Just the Same
as for Any Other
Business Service

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• Marketing Lists

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• Marketing Tools

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• Activity Tracking

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• Return on
Investment

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What Changes
in Cloud Marketing

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The Marketing
Message Has to be
Tuned Accordingly

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• Overwhelming

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• Disruptive

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• Economical

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• Elastic

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How Does the
Financial Benefit
of the Cloud

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Compare to
Any Customer
Concerns About
Disruption?

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Does the Newness
of the Cloud Make
it Easier or Harder
to Market?

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Share Your
Thoughts With Us
in the Comments
Section Below

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Recommended Reading:
Top 10 IT Marketing Strategies
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Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
Creative Commons Image Source: Flickr BUILDWindows