Strategies, tips, and tactics for engaging and growing your audience on Twitter.

1. Using Social Media to Engage Your Audience

2. gorossella.com
TwitterBot
Rossella is a service that uses RSS feeds to
transform fresh news into scheduled tweets.
Rossella
A SpendCast® Service
WHAT IS ROSSELLA?

3. gorossella.com
Mission
Rossella turns fresh news into tweets that enable
customers to save time tweeting, grow their
audience and fight fake news.
Rossella
A SpendCast® Service
THE MISSION

4. gorossella.com
Digital
Soapbox
INSIDE THE DIGITAL SOAPBOX

5. gorossella.com
Attracting
Customers
Online
ATTRACTING NEW CUSTOMERS ONLINE

6. gorossella.com
Digital
Dashboard
LEVERAGING THE DIGITAL DASHBOARD

7. gorossella.com
The Digital Dashboard

8. gorossella.com
Twitter
Info
WHAT IS TWITTER?
o A social media network that allows you to
communicate in 140 characters or less.
o Pics, GIFs, and Video can be added to
each tweet.
o Did You Know: Telegrams (sent by
telegraph) had a maximum of 150
characters. Longer telegrams were more
expensive to send.

9. gorossella.com
Tweet
Content
What should you Tweet about? 80% News and
information, 20% - brand information, events, and
promotions/sales.
News &
Information
80%
Brand
20%
Social Media Content Breakdown

10. gorossella.com
Twitter
Acronyms
SWIMMING IN ACRONYM SOUP
o RT – re-Tweet
o MT – Modified Tweet
o ICYMI – In Case You Missed It
o tl;dr – too long; don’t read
o FF – Follow Friday
o FTFY – Fixed That For You
o LOL – Laugh Our Loud

11. gorossella.com
Anatomy
of a Tweet
ANATOMY OF A TWEET

12. gorossella.com
Twitter
Terminology
TWITTER TERMINOLOGY
o List – Public or private list of Twitter accounts (useful
for organizing accounts by topic, industry or filtering
conversations, e.g., TweetChat)
o Hashtag – “#” identifier added before word or phrase
o Twitter Chat (or Tweet Chat) – Conversation
facilitated by a host who often has guests and/or
participants who ask and answer questions typically
with a hashtag, e.g., #MillennialTalk, #ReutersChat,
#StartupChats, etc.
o Trending – Word, topic, phrase or hashtag that is
trending in general or custom region, e.g., United
States, Global, user defined, etc.

13. gorossella.com
Tweet
Timing
How often should I tweet? The life of a tweet is
30 minutes. That said, aim to tweet once per hour
during your audiences’ active Twitter time.
Source: American Marketing Association

14. gorossella.com
Scheduling
Tweets
TWITTER SCHEDULING TOOLS

15. gorossella.com