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What Are Google Penalties
&
What to Do to Recover
Joe Spencer
Spencer e-Strategies

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What Does Google Penalize?
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Duplicate Content
Keyword Stuffing
Excessive Website Downtime
Slow Page Load Time
Buying From Content Farms
Low Quality Content
Low Quantity Content
Spun Text
Buying and Selling Backlinks
Hidden Text
Hidden Links
March 4, 2014
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Backlink Publishing Speed
Link Spam
Anchor Text Spam
Duplicate/Mirrored Sites
Viruses and Malware
Hacked Website
Cloaking
Sneaky Redirects
Doorway Pages
What are Google Penalties and What to do to Recover – Joe Spencer
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3.
Algorithm Changes or Penalty?
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Algorithmic Filters
An algorithmic Filters occur after a Google Updates.
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Manual Google Penalties
Manual penalties typically occur when Google receives a spam report
(internally or externally) indicating that your website is in violation of some
aspect of their quality guidelines.
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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4.
List of Google Updates Since 2012
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19-12-2013
04-10-2013
21-08-2013
18-07-2013
25-06-2013
11-06-2013
23-05-2013
22-01-2013
14-12-2012
21-11-2012
05-11-2012
05-10-2012
27-09-2012
Panda
Penguin 2.1
Hummingbird
Panda
Woolly Mammoth
Panda
Penguin 2.0
Panda 24
Panda 22.1
Panda 22
Panda 21
Penguin 1.75
Panda 20
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24-09-2012
18-09-2012
20-08-2012
24-07-2012
01-07-2012
08-06-2012
25-05-2012
12-05-2012
04-05-2012
24-04-2012
23-03-2012
27-02-2012
Panda
Panda 3.9.2
Panda 3.9.1
Panda 3.9
Penguin 3.8
Panda 3.7
Panda
Penguin 1.x
Panda 3.6.52
Penguin 1
Panda 3.4
Panda 3.3
http://www.spencerestrategies.com/google-updates/
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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5.
Big 4 Updates
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Panda Updates
Started in February 2011 which Focuses on Content Quality.
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Penguin Updates
Started April 2012 which Focuses on Backlink Quality
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Woolly Mammoth Update
Started June 2013 which Focuses on Freshness of Content.
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Hummingbird
Google Updated it’s Algorithm Core August 2013 which Focuses on
Content.
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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6.
Google Panda Updates
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How to determine in the Panda Update impacted your website
Check you web analytics reports to see if your visitors from SEO dropped
on or after these dates.
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March 4, 2014
19-12-2013
18-07-2013
11-06-2013
22-01-2013
14-12-2012
21-11-2012
05-11-2012
27-09-2012
24-09-2012
What are Google Penalties and What to do to Recover – Joe Spencer
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18-09-2012
20-08-2012
24-07-2012
08-06-2012
25-05-2012
04-05-2012
23-03-2012
27-02-2012
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7.
Fixing Google Panda Issues
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Remove Duplicate Content Pages
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Check URL Structure to Insure Duplicate Pages Aren’t Being Created
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Remove Duplicated or Masked Domains
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Remove Duplicate Page Titles and Meta Descriptions
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Add More Content To Pages
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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8.
Google Penguin Updates
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How to determine in the Penguin Update impacted your website
Check you web analytics reports to see if your visitors from SEO dropped
on or after these dates.
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March 4, 2014
04-10-2013
23-05-2013
05-10-2012
01-07-2012
12-05-2012
24-04-2012
What are Google Penalties and What to do to Recover – Joe Spencer
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9.
Fixing Google Penguin Issues
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Backlink Audit
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Remove Low Quality Backlinks
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Submit Disavow Request
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Diverse Anchor Text
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Use Non-Targeted Keyword Anchor Text
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Social Signals
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Get High Quality Links
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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Backlink Audits
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Download the Links to Your Website Reports From Google
Webmaster Tools
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Use Majestic SEO to Find More Links and to Review Link Quality
http://www.majesticseo.com/
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Use Link Detox to Find More Links and to Review Link Quality
http://www.linkdetox.com/
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Use ahref to Find More Links and to Review Link Quality
https://ahrefs.com/
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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11.
Link Disavow Requests
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Google’s Disavow Link Request is a way of indicating that you
want them to ignore links to your website.
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Within 7 to 14 days you will start seeing keyword position
movement.
http://www.youtube.com/watch?v=393nmCYFRtA
https://www.google.com/webmasters/tools/disavow-links-main?pli=1
http://www.bing.com/webmaster/help/how-to-disavow-links-0c56a26f
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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12.
Google Woolly Mammoth Update
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How to determine in the Woolly Mammoth Update impacted your
website
Check you web analytics reports to see if your visitors from SEO
dropped on or after these dates.
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March 4, 2014
25-06-2013
What are Google Penalties and What to do to Recover – Joe Spencer
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Fixing Woolly Mammoth Issues
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Add Fresh Content
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Add a Blog to Your Website
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Refresh Old Content Regularly
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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Google Hummingbird Update
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How to determine in the Hummingbird Update impacted your website
Check you web analytics reports to see if your visitors from SEO dropped
on or after these dates.
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March 4, 2014
21-08-2013
What are Google Penalties and What to do to Recover – Joe Spencer
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Fixing Hummingbird Issues
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Focus on Creating Content Using a Variety of Long-Tail Keywords
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Question and Answer Type Content
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Use Google Authorship
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Use Rich Snippets
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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16.
Manual Penalties
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Cloaking and/or Sneaky Redirects
Hacked Sites
Hidden Text and/or Keyword stuffing
Image Mismatch
Pure Spam
Spammy Freehosts
Thin Content with Little or No Added Value
Unnatural Links from Your Site
Unnatural Links to Your Site
Unnatural Links to Your Site - Impacts Links
User-generated Spam
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https://support.google.com/webmasters/answer/2604824?hl=en&ref_topic=2604771
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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17.
Google Penalty Warnings
Google Sends Manual Action Messages to Your Google Webmaster
Tools Account to Inform About Penalties Your Website Your Website
Has Received.
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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Google Reconsideration Request
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Only submit a Reconsideration Request if you have received the Manual
Action email from Google.
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Remove all reported Manual Actions before submitting the request.
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If it is a backlink related Manual Action then submit a Disavow Request to
manage any links you are unable to remove.
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In your request you need to prove that you’ve done everything in your
power to remove unnatural links.
Include examples of removal requests, email followups, screenshots,
and a list of the links that have been removed.
Keep in mind that Google manually reviews your website and link profile
when making their reconsideration.
https://www.google.com/webmasters/tools/reconsideration
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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19.
Negative SEO
The action of Negative SEO is to cause a website to drop in
positions or be penalized in search engines by creating a
high volume of Unnatural Links.
This is more common that Google admits.
The only protection is to monitor your backlinks.
http://www.youtube.com/watch?v=HWJUU-g5U_I
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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20.
Important Note
Keep in mind that if you take the proper actions to remove the
penalties and/or filtering issues it doesn’t mean that you can
expect your website rankings to return to were they where.
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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21.
Questions about Link Building?
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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22.
Spencer e-Strategies
Joe Spencer
SEO Consultant
Spencer e-Strategies
Phone: +41-(0)78-696-0202
Fax: +41-(0)43-430-2185
Email: joe@spencerestrategies.com
Skype: spencer-estrategies
Website: http://www.spencerestrategies.com
LinkedIn: http://www.linkedin.com/in/joespencer
Xing: http://www.xing.com/profile/Joe_Spencer
March 4, 2014
What are Google Penalties and What to do to Recover – Joe Spencer
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