Social Media usage in business to business environments, an overview presented to the Konica Minolta sales conference in Australia.

1. SOCIAL MEDIA >
RICHARD SPENCER @spence7zero>
11 APRIL 2011>

9. Social Media 47.4%
62%
read
post 29.0%
write
77.0% Imagery Blogging No10
watch Sydney*
28.2% Micro No6
Video
upload blogging Aus*
Podcasting RSS
24.6%
40.2% feed
listen
Forums Widgets
Chat Networks
74%
message 21.1%
belong

10. 77.0% 22.0%
watch video are in a network
Watchers
Shapers
12.0%
Commentators
write a blog
32.0%
rate products
Producers

11. Normal distribution of technology adoption

12. Early adoption

13. © Daemon Group 2008 www.daemondigital.co

15. Social Media engagement

16. Social Media engagement model

18. Controlled
ADVERTISING
Monologue Dialogue
Uncontrolled

19. > Use Social Media to listen
> Use Social Media to ask questions
> Use Social Media to extend your contacts
> Use Social Media to drive your existing contacts
> Use Social Media to sell your IP
> Use Social Media to sell your services

20. > Use Social Media to listen
> Use Social Media to ask questions
> Use Social Media to extend your contacts
> Use Social Media to drive your existing contacts
> Use Social Media to sell your IP
> Use Social Media to sell your services

24. > 100 million members in 200 countries
> 56% outside the USA
> 1.9 million professionals in Australia
> 20% of the working population
> 59% male
> 72% aged 25-54 years
> 1.2 million posts/comments to Groups each week
> Top five industry sectors:
> HI tech
> Finance
> Manufacturing
> Medical
> Education

25. Who’s using Linkedin?
7%
21%
36%
36%