Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
The need for_proper_search_engine_optimisation_techniques
1. Spellboundweb
There are a lot of people
searching the web for
solutions and products.
Find out how good
search engine
optimisation can
get you found.
Search engine optimisation is necessary if a website is to have the required traffic. As
you may have noticed, people all over the world have now turned to the net to get all
their work done. People are actually living, eating and shopping online. All you need is
to just click on a site and order. With such a trend being on the upsurge, business men
have decided to take their businesses online so as to take advantage of the large
market that is waiting to be explored.
However, for a business, just submitting its site online does not mean it will be flocking
with customers as there are other competitors in the market. This leads to the need for
search engine optimisation to ensure that your rankings are high and your site gets
good traffic.
The more people visit your site, the more sales you are likely to achieve. However, for
you to get hold of these customers and clients, you must be strategic about it. This is
why there have been companies that have come up that specialize in this field and
ensure companies get their sites ranked at the top of all the search engines. Below are
some of the areas that these keys pay attention to in order to get their clients a lot of
traffic on their sites.
Linking strategiesOffsiteOnsiteContentCoding
www.spellboundweb.com 0433 986 298
2. Spellboundweb
This is basically the building stone of your site. This is what determines whether you
land on the first or second page. As you no, there is no much use in getting as the
second page since when customers do not find what they are looking for on the first
page, the assume it does not exist. So you get the much importance that onsite has in
SEO.
Onsite is where you can manipulate and make your website look as attractive and
appealing as you can. This will go a long way in getting you the attention that you want.
Most online shoppers will tend to stay on pages that are exciting colorful and appealing,
hence, the theme and layout of your website reall matters.
Because of this, the onsite has only been given 25% in accounting for your ranking. As
important as it is, search engines decided to do this as a strategy to control spammers.
This has worked efficiently since there are no longer many cases of spamming as
before.
As you may be aware, the search engines are programmed in such a way that they rank
the sites according to useful information in its content. With this in mind, your site should
be flooding with useful information and keywords that are relevant to the site. The
content should also contain keywords that are strategically placed and will easily be
located by the search engines whenever an online shopper types that word in the
search engines.
Sites that load slow are a turn off to online shoppers, so you need your page to load fast
if you want to keep the shopper's attention. Good page coding removes all the obstacles
that may inhibit search engines locating your site or the site from loading.
Spellbound Web is a Sydney-based group, specialising in
Search Engine Marketing. Established in 2003, Spellbound Web
originally concentrated on website development and has
developed hundreds of websites, ranging from small,
brochure-style online presences, to full content managed
web-applications for mid-sized concerns.
www.spellboundweb.com 0433 986 298