Slidedeck shared at the UAW Women's Confererence in August, 2012

1. Unions, Social Media and You:
A Recipe for Building Power
#uawwomen
UAW Women’s Conference
August, 2012
Beth Becker
@Spedwybabs

2. Unions and Women Under Attack

3. Case Study: Wisconsin

8. Case Study: Planned Parenthood vs. Komen

9. Why Being an Online
Advocate is Important:
Peers are #1 Organizations
trusted source of have limited
information capacity
Organizations Share the power
are seeking to of your
engage, network
not broadcast

10. Facebook
Cover Photo
Tutorial
Avatar Send Private
Message
Profile Info
Photo Albums
Say Something
Comment on Posts of Others

11. Introduction to Twitter

14. Publicly
Anatomy of a Tweet Clickable
Trackable
talks to a Link
person
Hey @ChuckGrassley read our report on repealing
#DADT (http://bit.ly/dadt) & vote FOR Defense Auth
Bill. FYI @desmoinesdem @OneIowa #IA #p2
Targets
Hashtags Alerts
Geographic & other
Community people

20. Twitter Tutorial Private
Profile Message
Avatar Follow
Tweet
Something
Timeline
Shortened
URL (Link)
Mention
Hashtag

21. ?
? ? ?
? ? ? ?
? ?
Now What?
How does MY social media
? help the Union build power? ?
?
? ? ? ?
? ?
? ? ?
? ? ?
?

22. On Facebook
Comment
Like
Share

23. On Twitter
Retweet
Talk to

24. Generic Tactics Occasionally Used

25. Custom Avatars/Twibbons
21

26. Bomb a Facebook Page
In Support or
Against
Power in Numbers
If they delete
posts, not
necessarily bad

27. Twitter Bombs
Power in Numbers
Defined Time Span
In support or against
Via Mentions
or Hashtags