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Have you ever wondered what the secret to Network Marketing Lead Generation is? If so, you're
not alone. In fact, lead generation, and lead brokering is one of the most lucrative businesses on
the Internet. After all, if the lead companies were generating leads as good as they claim, then
they would probably be using their own leads to build phenomenal network marketing businesses
themselves.
The truth is that they make more money selling leads to struggling network marketers than they
could using their own generic leads to build an MLM company. That's because most leads are
worthless. They're generic, untargeted, and in most cases they became a lead because they were
simply trying to claim their free DVD player or ipod.
How effective are leads like that? The answer is not very effective, and to top it off, most lead
companies resell their leads many times to many different people. How responsive will a lead be
if, 20 other marketers claiming to have the answer to their financial needs have already contacted
them?
Spend 8 hours calling leads like that and you'll agree that you've just wasted eight hours of your
valuable time, not to mention hundreds of dollars to actually purchase those worthless leads.
So, what's the answer? Is there a lead generator that can generate real time target market leads
specifically for your business, that are unshared and Exclusive to YOU?
The answer is YES, but you may be surprised at where you might find this lead generator,
because the lead generator is YOU.
Learn how to cut the lead generation companies out of the equation forever, and you'll put control
of your business back in your hands where it should be.
Network Marketing Lead Generation will allow you to generate leads based on your specific
criteria. You'll know where they came from, what information they are requesting, and most
importantly, how much it costs to generate the exact leads you need.
There are many ways to generate leads, however, we'll focus on three of them in this article.
The first is advertising. You can advertise in PPC ads, Ezines, Newsletters, or literally any other
advertising forum you can think of. This may sound obvious, but it does work, and the lead
generation companies use this regularly. Don't discount this form of lead generation. Ezines and
newsletters are targeted, and often have hundreds, or even thousands of subscribers that will read
your ads.

2. The second method of lead generation is writing articles. Articles are very powerful because you
can grab a reader's attention and interest far more effectively than straight ad copy. Articles can
present your product or service in an educational manner and present you as an authority figure in
that particular industry. Readers will naturally desire to learn more from someone who is an
authority on a specific topic.
Finally, you can submit press releases to announce your product, service, or opportunity to the
world. The key is that a press release should be news worthy. It's not a sales letter or solo
advertisement. It needs to come across as news worthy content.
Keep in mind; Network Marketing Lead Generation will involve a number of advertising and
promotional activities. In this article you've been introduced to a few basic techniques, but we've
literally just scratched the surface. Do some research on marketing and online advertising? You'll
find a number of resources available that will help you begin generating your own exclusive leads.
For example, you can get a complete Lead Generation E-Course at www.LeadCaptureSites.com
[http://www.leadcapturesites.com/lead-generation.html]
You'll learn, in more detail, how the lead generation process works, and how YOU can put your
own Network Marketing Lead Generation System in place, and literally cut the lead generation
companies out of the equation forever.
Troy Berlin has been actively involved in the home-based business industry for more than 15
years, and is currently teaching, training, and coaching home business owners in the skillful use of
Web 2.0 Marketing strategies. Learn how Top Earners leverage the Internet through Web 2.0
through the Prosperity Cast Network [http://www.mastermarketingsystem.com]
Article Source:
http://EzineArticles.com/?expert=Troy_Berlin
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Need More Traffic? Need More Sales? Go Here ==>
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