The document outlines a 4-step process to create widespread change with minimal strategic effort. The steps are: 1) Identify influencers and sources of power and influence. 2) Recruit influencers by demonstrating value through invitation. 3) Build commitment through increased observability and communication of expectations. 4) Govern the process through clearly defined roles, decision-making processes, periodic reviews and escalation rules. The approach aims to create local, trust-building moments to work towards change.

1. CREATE WIDESPREAD CHANGE
WITH MINIMAL STRATEGIC EFFORT
SANDEEP AUJLA
SPARK THE CHANGE TORONTO 2018

6. 4-STEP PROCESS
TO
OPERATIONALIZE
THIS APPROACH
1
Identify
2
Recruit
3
Commit
4
Govern

7. 1. IDENTIFY INFLUENCERS

8. Sources of
Power & Influence
Expert
Information
RewardCoercive
Referent
Legitimate
Network

9. 2. RECRUIT:
DEMONSTRATE
“VALUE” THROUGH
INVITATION
•VERB
•ATTRACTORS & BOUNDARIES
•LEADERSHIP
•URGENT
•EMBODIED

10. 3. BUILD
COMMITMENT
INCREASE OBSERVABILITY
ELIMINATE EXCUSES
COMMUNICATE EXPECTATIONS

11. 4. GOVERN
•CLEARLY DEFINED ROLES
•CLEAR DECISION MAKING
PROCESS AND RIGHTS
•CONSISTENTLY PERIODIC
REVIEWS AND RETROSPECTIVES
•CLEAR ESCALATION RULES

12. WHY/HOW
IT WORKS?
LOCAL,
TRUST-BUILDING, DEFINING
MOMENTS

14. "WE CAN'T HELP EVERYONE, BUT EVERYONE CAN HELP
SOMEONE.”
~RONALD REAGAN

15. Sandeep@multilevelleaders.com
www.multilevelleaders.com * Twitter: @SandeepAujla * LinkedIn: saujla