1. By the end of the lesson, we shall:
3. Understand what presentational devices
are in advertisements.

2. Identify all the presentation elements in your advertisement:
Who is the target
audience?
How do you know?

3. Identify all the presentation elements in your advertisement:
Cute little girl – ribbons/
flower/dress up
wearing bright colours
Clear heading
slogan
white on blue
Who is the target
writing audience?
How do you know?

4. Identify all the presentation elements in your advertisement:
1. Colours
2. Picture/cartoon/illustration
3. Headings
4. Sub-headings
5. Caption
6. Table
7. Graphs
8. Columns
9. Map
10. Speech bubbles/interesting shapes
11. Product
12. Celebrity
13. Angles
14. Text boxes
15. Font size
16. Bold/italics/underline/capital letters
17. Font type
18. Endorsements e.g. 2012 Olympic symbol
19. E-mail addresses
20. Samples
21. Slogans
22. ‘Grey pages’ – too much information

5. Identify all the presentation elements in your advertisement:
1. Colours
2. Picture/cartoon/illustration
3. Headings
4. Sub-headings
5. Caption
6. Table
7. Graphs
8. Columns
9. Map Why do advertisers use
10. Speech bubbles/interesting shapes these presentational devices?
11. Product
12. Celebrity
13. Angles
14. Text boxes
15. Font size
16. Bold/italics/underline/capital letters
17. Font type
18. Endorsements e.g. 2012 Olympic symbol
19. E-mail addresses
20. Samples
21. Slogans
22. ‘Grey pages’ – too much information

6. How to write about a presentational device:
The visual picture of the tropical shoreline shown in ‘The Dominican Republic’ advert has connotations
of a harmonious place, untroubled, stress free, secluded and restful; all the qualities a person
is after when they are on holiday.
The blue ocean is isolated, with no people featured; this suggests that this would be the perfect
escape from the rat race. The palm trees supports the idea of an idyllic breakaway.