Nmt film 4

INSTITUTIONS AND AUDIENCES FILM INDUSTRY PRODUCTION – AUD, SYN, CMC & Proliferation

RECAP ,[object Object],[object Object],[object Object],[object Object],[object Object]

NEW MEDIA TECHNOLOGY ,[object Object],[object Object],[object Object]

SYNERGY IN PRODUCTION HOLLYWOOD EXAMPLES ,[object Object],Can you think of any other examples of synergy you have seen in the production of films?

Convergence and Synergy Here is a good example of converged media aliens.

Before the film ,[object Object]

Then the Toys ,[object Object]

Then came the films ,[object Object]

Then the novels ,[object Object]

And the games ,[object Object]

FIND EXAMPLES OF SYNERGY in Film 4 films ,[object Object],[object Object],[object Object],[object Object],[object Object]

CROSS MEDIA CONVERGENCE IN Hollywood PRODUCTION AN EXAMPLE STAR WARS EPISODE I – THE PHANTOM MENACE THE FILM THE GAME Can you think of any other examples of cross-media convergence you have seen in the production of films?

Cross Media Convergence in Film 4 films??

WHERE CAN WE SEE THIS TRAILER? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Which of these are examples of new media technology being used to market a film? Which of these are an example of cross-media convergence?

FILM 4 AND NEW MEDIA TECHNOLOGY? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.hungerthemovie.co.uk http://www.foxsearchlight.com/slumdogmillionaire/

ADVANTAGES FOR FILM 4 OF NMT ,[object Object],[object Object],[object Object],[object Object],[object Object],DIFFICULTIES FOR FILM 4 OF NMT ,[object Object],[object Object],[object Object],[object Object]

HOLLYWOOD AND NMT – VIRAL MARKETING ,[object Object],[object Object],[object Object]

ALTERNATIVE REALITY GAME WHY SO SERIOUS? ,[object Object],In Spring 2007 Warner Bros launched an ARG Why So Serious to help promote the release of The Dark Knight the following summer. Players had to follow a scavenger hunt, interacting with a variety of purpose built websites and finding clues to gain more information about the film. Those that succesfully completed the scavenger hunt won free tickets to a preview screening of The Dark Knight .

MARKETING DURING PRODUCTION USING NMT? ,[object Object],This could take the form of video-diaries from the production company or teaser trailers, attached to other films or accessible on sites like youtube. How could this type of marketing allow the audience unparrelled influence over the content of the film? http://www.spidermanmovieblog.com/archives/2007/05/michael_moore_assistant_direct.php

AUDIENCE IMPACT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recap – 15 min ,[object Object],[object Object],[object Object],[object Object],[object Object]

HOMEWORK ,[object Object],[object Object],[object Object],[object Object],[object Object]

HOMEWORK TASK ,[object Object],[object Object]

Nmt film 4

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