Look at the past and see the future of Spa Business practices

1. Spa-nomics Bonnie Canavino President Red Cherry Group 2009

2. We are in a revolutionary era of surprise and innovation! You need to think and act like a revolutionary! Age of the Unthinkable‘Quote from Joshua Cooper Ramo ‘The Age of the Unthinkable’

3. Age of the Unthinkable

4. The Midwest Spa vs. the Global Condition First Signs of down turn: Real-estate Financial exchange-economics Travel- the average is15% loss of occupancy Where is the Spa Client Activity today City center spas and resorts Brand name recognized Spas and Resorts

5. Asian Spa Market steeped in culture service Presentation protocols Comfort to beautify the Spirit Healing Cultural Arts Asian spa financial structure Not pledged with high overhead Use of indigenous healing traditional therapies Client financial commitment is in balance Asian Future Trend Traditional bath houses Offering massage and additional body therapy creating a new cultural venue of spa for the weary traveler Asia is spa Busy and Growing

6. Identifying the new market

7. Identifying the new market

8. The New Luxury Spa Consumer Expectation of Excellence and Advantage! Revolutionary Environment New Service Culture Safe…language and treatment attention Comforting…human connection attention Personalization…from entrance to end Green & Sustainable Luxury without waste…with a silver spoon Wellness spa BRAND product… Organic, natural…

9. Complete Wellness Treatment No longer a spa world of stand alone modalities or systems Alternative Healthy Life Style Choices Alternative health treatments for Proactive wellness Accupressure, Reiki, Acupuncture, Energy Work… Personalization incorporated into basic services Rather then Swedish and deep tissue…a custom modality therapy Rather then a Specific facial…created treatment with new modalities Indigenous Cultural Therapy Preventative wellness themes including ancient modalities and healing practices from old cultures Asia, European and New North and South American Searching for brands that offer specific healing therapy features in the forefront The New Luxury Spa Consumer

10. New Financial Commitment Reflects Understand the New Human Nature Relieve Fear about spending Eliminate stress out of their lives Include to preventative wellness Changes for New Economic Reality Reflect the consumer’s life style…Recycling, Conservation & Self health Spa Service and retail programs to meet, new life management New and Innovative…revolutionize services and retail education and offerings The New Luxury Spa Consumer

11. Create a Healthier Staff Top Three Strategies Safe and secure work place Healthy environment, green, sustainable, non toxic, functional… Organic /natural wellness products for their health and the clients… Non-invasive preventative anti-aging… Education / new skills Up dated traditional modalities… Global alternative health modalities… Spa Departmental Business Building Proactive management involvement along with support… New responsibilities and multi-tasking… New Spa Service Professional

12. New Lifestyle Spa Service Complete Wellness means therapy in every step, touch and product used including Preventative spa health consultation Customized Chosen Service therapy Customized specialized therapy modalities Customized blended professional products Sustainable aids and tools Post-custom therapy and home care retail recommendation experience Personalization Through Customization

13. New retail trend is in Customization! Customizing….home care to match her wellness spa service, directly gives you the power to meet the spa guests search for Pro active lifestyle therapy and advantage Personalizing the spa guest home care makes her loyal to you and can grow your retail advantage into new marketing programs Personalization Through Customization

14. Aromatherapy Specific Collections Herbal Foot Soaks Herbs & Essential Oils Head Massage Shiro Oils Shirodara Detoxifying Dosha Herbal Balancing Massage Modalities Reiki Abhyanga Accupressure Herbal Compress Therapy Floral Water Therapy Sense conditioning Dry Raw herbs Soak, Scrub… Global therapies that Complete the Wellness service!

15. Innovative programs for the new economic reality that are working! Return Spa client: design a strategic calendar program to match each spa guest’s new financial lifestyle including retail and micro treatments between services. New Prospective and Occasional Spa Client: design seasonal service clubs with retail advantage and free gifts Traveler: design alternative wellness service and retail programs including phone concierge & therapist consultation Group spa guests: design the new group event packages with an organic menu selection, private wellness menu, concierge attendant, lots of complimentary perks and return bonuses… make it different then your spa menu services Marketing Inside the Spa

16. Write about your new revolution (PR) and e-mail it out! Every magazine lists it’s editor’s addresses+ Take advantage of every PR Opportunity that comes your spas way! Look for fund raising events in your community to become a part of or offer any meeting space with a spa experience… Support a local Women’s Club, Art Clubs…chose your culture match Get green involved with local green clubs, green city-officials… Target Hospital “Dinner Benefits”…donate a silent auction gift… Link all PR Marketing on your web-site and highlight the event Create e mail News Card… focus on ”Your Spa Advantage, What’s new or the Events your doing, Who is New and offer an insensitive… Marketing Outside the Spa

17. Hot Facts!

18. Act for Action

19. Questions and Answers