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v27                            TRENDING THE FUTURE                               The last 150 days & the next 150 days in ...
v27                             A spaceLab Production          www.space150.comFriday, February 18, 2011
v27                            The World is Changing.                            The last 150 days have seen violence, pol...
v27                            LET’S TAKE A LOOK AT:                            The World                            The D...
v27                            THE WORLDFriday, February 18, 2011
v27     U.S. troops have now been in the Middle East longer     than the existence of the Soviet Union.Friday, February 18...
Hungary endured toxic floods. October 4Friday, February 18, 2011
Economies struggled in Europe. October 12-22Friday, February 18, 2011
North Korea fired shots at South Korea. November 23Friday, February 18, 2011
America worked through the 2010 Mid-term Elections and Healthcare Reform.Friday, February 18, 2011
Floods devastated eastern Australia.Friday, February 18, 2011
WikiLeaks all but confirmed that peak oil is imminent. February 9, 2011Friday, February 18, 2011
v27                            Luckily, there was a positive side.Friday, February 18, 2011
WikiLeaks redefined confidentiality on a global scale and made          governments rethink their international responsibili...
The Burj Khalifa was completed in Dubai, seizing the title of world’s tallest          building. October 1Friday, February...
The world’s first private spacecraft was launched. December 8Friday, February 18, 2011
The International Space Station surpassed the record for the longest          human occupation of space. October 22Friday,...
NASA discovered arsenic-based life. December 2Friday, February 18, 2011
Egypt gave us a taste of what happens when the Internet is taken away...Friday, February 18, 2011
...what people will do to get it back, and its power to connect the          world when it’s working.Friday, February 18, ...
v27                            THE DIGITAL                            LANDSCAPEFriday, February 18, 2011
v27                                 Digital technology is not killing our social lives.                                   ...
v27                            The 30-second Spot    ::   How will it evolve?                                     Publishi...
v27        THE 30-SECOND SPOT:        HOW WILL IT EVOLVE?Friday, February 18, 2011
The Old Spice Man campaign was the pioneer of life beyond 30-seconds. Over a          year later, he’s still going strong ...
Mercedes organized a “tweet race” to the Super Bowl fueled not by gas, but by          the tweets of people following alon...
Doritos has been doing “Crash the Super Bowl” for years now, but this year they          partnered with Pepsi to take it t...
Volkswagen leaked their Super Bowl spots the Friday before the game and took          home top ratings as the most likeabl...
Glee: Gleeking into every nook and cranny of American media and culture through          iTunes, live shows, magazine cove...
v27       FORMAT MAY       CHANGE, BUT SHORT       VIDEO MESSAGES       WON’T GO AWAY.Friday, February 18, 2011
ROCK THE     v27                                              BEFORE &                            FOR THE FUTURE:         ...
v27       PUBLISHING:       WHO IS YOUR REAL       COMPETITION?Friday, February 18, 2011
The nature of the internet is cheap publishing - openly available to all.Friday, February 18, 2011
It used to be that to publish a book, you needed a publishing deal or          a ton of money.Friday, February 18, 2011
Seth Godin’s Domino Project is breaking down the barriers of traditional publishing          - getting quality ideas to mo...
Amazon now sells 115 E-Books for every 100 paperbacks. With the proliferation          of mobile technology, the way we di...
The Mac and Chrome app stores have launched, making it easy for anyone to publish          new software ideas or download ...
v27       BOLD IDEAS ARE THE       REAL COMPETITION.Friday, February 18, 2011
v27                                              THE MOST                            FOR THE FUTURE:                      ...
v27        TWITTER:        DOES IT WORK?Friday, February 18, 2011
Digital spam is becoming a bigger issue on Twitter. The signal to noise ratio is          starting to exceed people’s tole...
John Mayer left 3.7 million followers behind when he          quit Twitter in favor of Tumblr.          “no artwork create...
v27          Digital Death showed that we may overestimate the popularity of celebrities in          social media and what...
$#*! My Dad Says went from Twitter to broadcast. An interesting phenomenon,          but ratings show it’s on the verge of...
The Old Spice “Smell Like a Man, Man” campaign helped Old Spice become the          number one selling men’s deodorant in ...
After some positive tweets from 50 Cent about the stock of his company, H&H          Imports, the stock soared 240% drivin...
Besides just being a brilliant media buy, #demandaljazeera showed us the real          power of Twitter to connect the wor...
v27        TWITTER IS NOT A        SOCIAL NETWORK.        IT’S AN INFORMATION        NETWORK.Friday, February 18, 2011
v27                                              START                                              THINKING              ...
v27        GROUP BUYING:        WHO WILL        PREVAIL?Friday, February 18, 2011
Groupon: The OG.Friday, February 18, 2011
Google took a $6 billion stab at buying Groupon, but was rejected. No matter.          They’ll soon be joining the group-b...
Amazon just sunk a $175 million investment into Groupon rival LivingSocial.Friday, February 18, 2011
Facebook Deals now piggybacks onto Facebook Places allowing local business          owners to do Foursquare-like specials ...
v27                            As we climb out of the recession, consumers have                             changed. Impul...
v27          CONSUMERS AND          BUSINESSES MUST          BOTH BENEFIT.Friday, February 18, 2011
v27                                              VALUE                            FOR THE FUTURE:                         ...
v27        TABLETS:        FAD OR DEATH OF THE        LAPTOP?Friday, February 18, 2011
The iPad’s sales have outpaced iPhone initial-year sales. The iPhone has been          around since 2007, and it’s certain...
The BlackBerry PlayBook will be the device that brings tablets to corporate           America, but greater success will de...
Sink or swim, every manufacturer is jumping on the tablet bandwagon. We’re          past the early adoption phase. The ear...
Will E-Readers stay relevant as tablet prices drop? Will the lines between E-Readers          and tablets continue to blur...
What we do know is: the demand for laptops is still big and they do lots of things          that tablets just aren’t made ...
v27         THERE IS NOW A         DIFFERENT DEVICE         FOR EVERY PART OF         YOUR DAY.Friday, February 18, 2011
v27                                              TABLETS ARE                            FOR THE FUTURE:                   ...
v27        MOBILE:        DOES YOUR GRANDMA        HAVE A SMARTPHONE?Friday, February 18, 2011
v27        91% of Americans use        cell phones.         http://arstechnica.com/telecom/news/2010/03/wireless-survey-91...
THAT MEANS YOURFriday, February 18, 2011                            GRANDMA HAS ONE.
AND YOUR BABY.Friday, February 18, 2011
v27        By Christmas 2011,        1 in 2 Americans will        have a SmartPhone.         http://blog.nielsen.com/niels...
v27        There are roughly 37.5        million grandmas in the        United States.Friday, February 18, 2011
v27        That’s at least 18.75        million grandmas with        SmartPhones by        Christmas.Friday, February 18, ...
v27                                 More people, more devices.                            What about the 27% of Americans ...
v27         Remember that old joke?         YOUR REFRIGERATOR         IS RUNNING...Friday, February 18, 2011
v27         IT JUST         STARTED.Friday, February 18, 2011
Mobile is now more than one device, it’s digital functionality like “smart” appliances,          augmented reality and phy...
v27                            Mobile isn’t just in American homes. It’s larger than                            that, shap...
v27        6 in 10 people around        the world now have a        mobile phone.         http://www.usatoday.com/tech/new...
EGYPT WAS A        GLOBAL        LANDMARK        OF MOBILE        ACTIVISM.Friday, February 18, 2011
v27       MOBILE. EVERYONE.       EVERYWHERE. IT’S       BECOMING A PART OF       OUR DNA.Friday, February 18, 2011
v27       NOT THINKING MOBILE?       YOU’RE BEHIND.Friday, February 18, 2011
v27                            FOR THE FUTURE:                                              MOBILE                        ...
v27                            THE FUTUREFriday, February 18, 2011
v27                            The future will be about...                            Agile Innovation                    ...
v27         THIS IS PROGRESS.                 THE FUTURE   a                             We Are Here                      ...
v27                            THANKSFriday, February 18, 2011
v27                            COMMENTS?Friday, February 18, 2011
v27         NICOLE NEWVILLE                  JAKE SZYMANSKI         VP Brand & Media Planning        Associate Brand Plann...
v27         Special Thanks To:         Craig Key         Christina Dorr         Ned Lampert         Eric Schlauch         ...
IMAGE CREDITS                            Boston.com - The Big Picture   Matt McClain                   Peter Macdiarmid   ...
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Floods devastated eastern Australia.Friday, February 18, 2011

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