The document discusses the evolution of the World Wide Web and how businesses can leverage new technologies. It describes how Web 1.0 allowed one-way communication through static websites while Web 2.0 enables two-way interaction and user-generated content. Web 3.0 is predicted to incorporate 3D virtual worlds and semantic technologies. The document advises businesses to engage customers through online content like blogs, webinars, and social media in order to drive people into the purchasing process. It provides tips on developing an effective online strategy and integrated online and offline initiatives to maximize marketing effectiveness.

1. Doing Business in a Digital World SW Learning Series February 2010 © 2010 SOWEB Inc.

2. Where are we?

3. What is the Web 2.0? Web 2.0 Definition Advanced Internet technologies and applications that facilitate interactive information sharing , interoperability , user-centered design , [1] and collaboration on the World Wide Web .

6. A new (key) Component: Social Media Social Media - [soh-shuhl mee-dee-uh] - Noun It’s a set of technologies, tools and platforms that facilitates the discovery, participation and sharing of online content. It is transforming monologues (one to many) into dialogues (many to many) and turning readers into publishers.

7. Social Media is Changing our World Embrace it, evolve and succeed.

9. Website or Online Presence?

13. Remember… The game has changed and the stakes have gone up. Your online presence is an investment, NOT a cost. Start leveraging the Power of the Web today!

14. One last Message: Be human

15. About SOWEB SOWEB is a digital marketing company based in Fort Lauderdale. We blend strategy, technology and creativity to help you connect with your customers online. With over 15 years experience and solid knowledge of “what works for what” in the digital world, our only mission is to help organizations like yours navigate and take advantage of the highly interactive and social nature of the Web. For more information, visit http://www.sowebinc.com . Follow us @sowebinc Ernesto Sosa / Principal [email_address]