Brief SWOT analysis of Apple. To see the full SWOT analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html

2. Company Background
Name Apple Inc.
Current CEO Tim Cook
Revenue $ 156.508 billion (2012)
Profit $ 41.733 billion (2012)
Employees 72,800 (2012)
Competitors
Amazon.com, Dell, Google, Microsoft,
Samsung Electronics
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3. 1.
•Customer loyalty
2.
•Strong financial performance ($10,000,000,000
cash, gross profit margin 43.9% and no debt)
3.
•Closed product ecosystem
•Brand awareness and reputation
4.
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4. Leading innovator in mobile device
technology
Retail stores
Successful marketing and advertising
campaigns
5.
6.
7.
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5. 4. High price
1. Declining
market share
2. Patent
infringements
3. Apple OS and
products are
incompatible with
other OS and
devices
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6. Weaknesses (cont.)
5. Defects in new products
6. Gross margin will decline
in the long – term
7. Changes in management
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7. 1. Growth
of tablet
and
smartphon
e markets
2.
Obtaining
patents
through
acquisitions
3. Strong
mobile
advertising
market
growth
4. High
demand of
iPhone 5
and iPad
mini
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8. Opportunities (cont.)
5. Rising
demand for
cloud
network
services
6. Finding
new provider
of application
processors
7. iTV launch
8. Damages
from patent
infringements
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9. 1. Rapid technological change
2. Price pressure from Samsung over the
key components
3. Tax increases in 2013
4. Growth of Android OS
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10. Threats (cont.)
5. Competitors new initiatives in
online music market
6. Rising pay levels for Foxconn
workers
7. Appreciating dollar
8. Breached IP rights
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11. MORE
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Apple SWOT analysis 2013 –
Strategic Management Insight
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