B2B brand building

1. Final Presentation on
Presented By :
SOUMITRA KISKU
PRN No : DM11M24
Pune Institute of Business Management

3.  Differentiate
 Secure Future Business
 Create Preferences
 Command Price Premium
 Increase Sales
 Creating Trust, Confidence and Comfort
 Nature of business buying
 Competitive Advantage

4.  Understand how brand works holistically
 Define your brand
 Build a strategy for your brand
 Create competitive advantage
 Build a winning team
 Radically improve customer retention
 Maximise the value of your business
 And much more besides

6. Brand building of IBM:
Brand value of IBM is $ 69,905 million
 Innovative products and services
 Higher value
 Corporate social responsibility
 Strong relationship with customers
 Competitive advantage
 Flexibility

7. Brand building of Microsoft:
The brand value of Microsoft is $59,087 million
 Corporate social responsibility
 Guiding principles for marketing
 Educate the customer with rich product
 Long-term approach
 Competitive advantage
 Consistent improvement

8. Brand building of GE :
The brand value of INTEL is
$ 35,217 million
Continuous improvement
 Better communication
 Building trust
 Innovation
 Creating Value