Subliminal Messages in Advertising.
Different hidden messages that have been used in Logos, Movies and Music.
The use of Subliminal Messages to build up your Brand.
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
Subliminal Messages in Advertising
1.
2. A subliminal message is the act of conveying a
message directly to the subconscious mind, below
the threshold of conscious awareness
Latin Words Sub – “Under” + Limen – “Threshold”
3. The Subconscious Mind
Everything we experience is stored
Retains all information without
screening
Doesn’t determine right from wrong
For example, have you ever heard a
song on the radio that you hadn't
heard for many years and start to
sing along with it
4. Types of Subliminal Messages
1. Embedded Images: Pictures/Words
that are hidden or flashed quickly
2. Sub-audible Messages: Sounds too
faint to be heard, or played at
extremely high frequencies
3. Electronically Altered Signals:
Backward masking and other voice
alterations
6. James Vicary’s Experiment
Flashed the words “Eat
Popcorn” & “Drink Coca-
Cola” on a Movie Screen
For 1/300th of a Second
every 5 Seconds
Result :
Sales of Coca Cola 58% & Popcorn 18%
26. EMPTY SPACES
“Hello, Luka. Congratulations. You've just discovered the
secret message. Please send your answer to Old Pink, care
of the funny farm, Chalfont." (voice in background) "Roger!
Carolyn is on the phone!" "Ok"
28. Why Subliminal Messages?
The Subconscious Mind is often
compared the bottom of an iceberg, so
much more happens here than known
with conscious awareness
People’s’ thoughts, feelings and
actions can be influenced by stimuli that
are perceived subconsciously
If we experience subconscious
advertising we are more likely to
remember a product
29. Take Away
Rethinking logo design
Use color to your advantage
Product Placement
Choose the people that appear in your
marketing campaigns carefully
Energy, Courage, Strength
Health, Environment
Hinweis der Redaktion
color can have a huge impact on how you’re perceived by your customers. All colors have different unconscious connotations, and using them carefully can change and enhance your image