SMM for beginners and a li'l more!

1. Soumen Chatterjee

2. 
Inbound Marketing: Concept and Strategy

3. SALES
Getting Products On The Shelf
MARKETING
Getting Products Off The Shelf

4. 
Pushing out content to people

Through TV ads, billboards, push-based
emails, telephone calls

No way to target and measure effectiveness

5. 




91% of email users have unsubscribed from a
company email they previously opted into
84% of 25-34 year olds have left a favorite
website because of intrusive or irrelevant
advertising
86% people skip television ads
44% of direct mail is never opened
200 m Americans have registered on DNC list

6. - David Meerman Scott

7. 


Pioneered by Brian Halligan, founder of
HubSpot
Based on the principles of creating content
and aligning it with customers’ interests
Creating great content and sharing it with
people who need it

8. 
Four parts of the strategy:
1. Attract
2. Convert
3. Close
4. Delight

10. 



Blogging- Creating great content that speaks to
people and answers their questions
Social Media- Engage with prospects, and put a
human face on your brand. Interact on the
networks where your ideal buyers spend their
time.
Keywords- To appear prominently in SERP by
carefully picking keywords, optimizing pages
and create content
Pages- Optimize your website to appeal to and
speak with your ideal buyers.

11. 
World’s Top Blogs
 www.huffingtonpost.com
 www.buzzfeed.com
 www.theverge.com

Top Bloggers
 Richard Branson, Jeff Bullas, Amit Agarwal,
Amitabha Bachchan, Rashmi Bansal, Gautam
Ghosh

12. 





Sachin Tendulkar – 11 million likes
Justin Bieber – 57 million likes
Harry Potter – over 66 million likes
Coca-Cola – over 73 million likes
Youtube – 76 million likes
Rihanna – 79 million likes

14. 



Calls-to-Action- Buttons or links that encourage
visitors to take action, which can generate leads
Landing Pages- A call-to-action button takes to
a landing page where the offer in the call-toaction is fulfilled
Forms- In order for visitors to become leads,
they must fill out a form and submit their
information. Keep it easy and simple! Sales
team can use this information for conversations
Contacts- Keep track of all your leads

18. 

Lead Scoring- Keep track of sales-readiness
of your leads
Email- Build trust through a series of emails
focused on useful, relevant content and help
them become more ready to buy.

20. 


Smart Content- These present different users
with offers that change based on buyer
persona and lifecycle stage.
Social Media- Using various social platforms
to provide real-time customer service.
Email and Marketing Automation - Providing
your existing customers with remarkable
content , as well as introduce new products
and features that might be of interest to
them

22. 
Inbound Marketing Tools: Blogs, Podcasts,
Video, eBooks, eNewsletters, Whitepapers,
Webinars, SEO, SMM, Content Marketing

23. 
Discussion or Info Sites

Posts in reverse chronological order

Multi Author Blogs

The rise of micro-blogging

24. 
Since 2006

30 Member Team

Personal Bios

Video, Podcasts and Posts

Easily shareable

25. 
A type of Digital Media with an episodic
series of video, audio, PDF, etc.

Check out www.theverge.com for the best
podcasts by categories

26. 




Seminars on the web
Provides live webcast
Provides a window for live chatting –
questions can be typed alongside which can
be taken up later
Particularly useful when the value of
information is enhanced by live presentation,
say by a dynamic speaker or to audience who
are aware about the product
http://www.webex.com/webinars/

27. 


SEO or Search Engine Optimization is a
combination of strategies and techniques to
attract traffic to websites
Keywords
Back links

28. 
Inbound Marketing: The Five Stage Process

29. 1.
Attract Traffic
2.
Convert Visitors to Leads
3.
Convert Leads to Sales
4.
Turn customers to repeat higher margin
customers - Loyal
5.
Analyze for continuing improvement

30. Create
Optimize
Promote

31. 
Website

Content
 Landing Pages
 Whitepapers
 Videos
 Social Media Accounts

32. 
Visibility through SEO

Easily shareable through SMO

A/B Testing of the website

33. 
Campaigns
 Social Media
 PPC
 Email

34. 
UVPs

CTAs

Advanced Content

35. 
Joint Marketing and Sales Effort

Strategically written lead nurturing emails

Properly timed warm calling

Shorten sales cycle

36. 
Which content produces the best results?

Best Time in Funnel to deliver content

Multiple-channel delivery

37. 
What works?

What could be improved?

38. 
Personal branding and Technology, Benefits
of Networking

39. 
A brand is a set of mental associations, held
by the consumer, which add to the perceived
value of a product or service (Keller, 1998)

These associations should be:
 Unique (exclusivity)
 Strong (saliency)
 Positive (desirable)

40. 
Product Brand

Corporate Brand

Personal Brand

41. 
Characteristics of a Personal Brand
 Knowledge / Skills / Abilities
 Consistency
 Uniqueness
 Likable
 Memorable

42. …because people like to deal with people they:
 Know
 Like
 Trust

43. 



Add skills
Showcase skills
Build the right network
Make Your Own Career Path

Who wants to know more about you?
 Potential business partners
 Potential employers

Because ‘Network is your Networth’

45. 
Position yourself as a Trustworthy Expert
 Trustworthy: recommendations and network
 Expert: range and depth of work

46. 



LinkedIn – around 200 million users
Viadeo – around 55 million
XING – around 14 million
Wisestep.com, Hall.com etc.

47. 
Five Fundamental Principles of Networking

48. 
Create win/win situations for long term
relationships

Give more than you get without focusing on
what you will get in return

Proactive vs. Reactive

Regular activity is very crucial in your
networks for ‘brand recall’

49. 
If you don’t share with other
people, they won’t keep
doing things for you

If you don’t ask, you get the
feeling that you are being
used. Besides, if you don’t
ask, you don’t give others the
chance to help you

If you don’t thank others for the help they gave or the
time they spent with you, the satisfaction of being
connected with you, will slowly fade away

50. 
You never know who your connections know!

The second degree is far bigger than your
immediate one
 Can bring in more opportunities
 Can bring in diverse opportunities

Open www.linkedIn.com

51. 
Quality scores over Quantity in your Network
 100 strong and relevant connections could be
more important than 10,000

Diverse people add variety and enrichment to
your network – your goals are varied and can
also change from time to time

52. 
Given 2 people with same
skill level, you would
prefer dealing with one
you like more

Given 2 people you like
the same, you would
prefer someone you trust
more

53. 
LinkedIn and Its benefits

54. 
Largest Online Professional Network

256 Million Registered Users

20 Languages

91 Million in USA, 23 Million in India

Founded by Reid Hoffman with team members
from PayPal; current CEO Jeff Weiner

56. LinkedIn
Experience
Network
Power

57. 




People
Jobs
Companies
Groups
Universities

58. Benefit
Identifying the right people
How LinkedIn?
Finding their Profile via search
or browse

59. Benefit
How LinkedIn?
Discovering Information about Reading their Profile before a
Meeting

60. Benefit
Maintain Relationships
How Linkedin?
Personal Messages,
Sharing Ideas-Discussing and
Answering Questions

61. Benefits
Recommendations
How LinkedIn?
Ask for Recommendations
(and return the favor)

62. Benefit
How Linkedin?
Receiving Introductions or
Referrals
Via Introductions and Profile
Share

63. Benefits
Discovering Relationships
How LinkedIn Helps?
Via Connections in Profile

64. Benefits
How LinkedIn?
Visibility
Your Profile on LinkedIn
Personal Branding
Search Engines like Google
Online Reputation
Contributions to Answers and
Discussions

65. Benefit
Word of Mouth Publicity
How LinkedIn Helps?
Receiving Recommendations
People talking about you in
Discussions
Mention You as an Expert in
Answers

66. Benefit
Getting Notifications when
someone changes jobs
How does LinkedIn help with
this?
Via Network Updates

67. Benefits
Picking up trends in the
marketplace
How does LinkedIn help with
this?
Discussions in Groups

68. Benefits
Make yourself be perceived as
an expert
How does LinkedIn help in
this?
Contribution in Discussion and
Answers

69. Benefits
Finding the Groups and
organizations to be members
of, both online and offline,
which are right for you
How does Linkedin help in
this?
Contribution to Discussions
and Answers
Via Group Search
Via Profiles of People in your
Network

70. 
Building a great LinkedIn Profile

How to construct a great Professional
Headline

71. 

Please open www.linkedin.com
Work on your profile to make it an ‘All-Star’
profile on LinkedIn

72. 
Narrative of Sorts – Remember ‘Like’?

Emphasize Experience – Remember ‘Know’?

Credibility – Remember ‘Trust’?

Unique Individual – Remember ‘Personal
Brand’ ?

73. There are four Profile types. Let’s see them on
LinkedIn:
1.
Generic
2.
Recruiters
3.
Job Seekers
4.
Sales Professionals

74. The three basic needs of the Network. Let’s
define each one by one:
1.
Visibility
2.
Reach
3.
Search

75. 1.
A Detailed Profile Is A Strong Profile
2.
Temporarily Turn Off Activity Broadcast
3.
Proofread Your Entire Profile
4.
Do not lie about anything
5.
Customize Your Profile URL

76. 6.
Have The Right Profile Picture
7.
Use LinkedIn Badges On Your Website
8.
Be Active In LinkedIn Groups
9.
Personalize LinkedIn Email Requests
10.
Use LinkedIn Applications

77. 
Write an informative profile headline.

Your headline is a short, memorable professional
slogan

For example, “Honors student seeking
marketing position”

Check out the profiles of students and recent
alumni you admire for ideas

78. 
When people search for you, the search
results display your professional headline
alongside your name and photo, as well
as ways to connect with them and common
connections and groups

Within Groups, if you hover over the image of
the person posting a discussion or comment,
you will see their name and professional
headline

79. 
In the Answers section of the site, when you ask a
question or leave an answer, your name and your
professional headline appears alongside the text

In your inbox, you will also see these details if you
hover over the name of the person sending you a
message or invitation

Your personal profile is one of the two pages that
appears externally to the site as well, so will be visible
to those who find your profile via Google

80. 
120 characters long

It has four parts:
1. Select an adjective that suits you
2. Role
3. What do you do?
4. Target Group

81. 
Give LI access to your email contact list

Contacts imported

Match with Member Database

Members: Send out invites

Non-members: Send out invite to join LinkedIn

82. Tips to create your profile

110. 
LinkedIn Premium Accounts

LinkedIn Groups, Jobs and Business Pages

111. 
Using Google Keyword Planner

Open www.adwords.google.com

112. Customization As Per Goals

113. Make your Profile shine…

114. Get more insights

115. Getting Acquainted with Premium
search & InMail

116. Premium account tutorial page

117. Premium Account - Benefits
How To Use LinkedIn Premium Account

118. Premium Account Plans

119. Premium Account Plans

120. Premium Account Plans

121. Premium Account Plans

122. 
Alumni Group

Corporate Group

Conference Groups

Networking Group

Nonprofit Group

123. 
Discussion

Members

Jobs

Promotion

Subgroups

124. 
Groups You May Like

Group Directory

Search Group (Keyword, Category, Language)

Create a Group

125. 
Search
▪ Keyword
▪ Title
▪ Company Name

126. 
Advanced Search
▪ Location (in or Near)
▪ Country
▪ Function
▪ Experience
▪ Industry
▪ Date Posted
▪ Salary

127. 
Saved Jobs

Saved Searches

128. 
Jobs You may be Interested In

Email Alerts

129. 
Save Job

Share Job (Facebook, Twitter, LinkedIn)

Follow Company

130. 
Posted By

Connections who can refer

Similar Jobs

People who viewed also viewed

Search More Jobs

131. 
Facebook for Business: Vocabulary, Business
Pages versus Personal Pages versus Groups

Apps, Publisher

132. Pages
are for organizations, businesses,
celebrities, and brands to broadcast information
in an official, public manner to people who
choose to connect with them.
Pages can be enhanced with applications that
help the entity communicate and engage with
their audiences, and capture new audiences
virally through friend recommendations, News
Feed stories, Facebook events, and beyond

134. 
Facebook Profile
Profiles
are for individuals and are not
recommended for businesses.
Facebook reserves the right to remove your
profile if you’re using it for business purposes.
Similar to Pages, Profiles can be enhanced with
applications that help the you communicate and
engage with friends and businesses that you
“Like.”

135. 
Facebook Username
You can personalize your Facebook URL (web
address) by selecting a unique username. It
will appear in the location bar of your browser
after “http://www.facebook.com/” when you
view your Page.
E.g. phrase “FinedgeAdvisory”as used in the
web address
http://www.facebook.com/finedge.advisory

136. 
Profile vs. Page
 A profile is your personal account, where you connect
with friends and family members.
 A page is created for your business, where you
connect with clients and customers.
 Profiles are associated with Facebook friends, while
pages are associated with fans and likes. While you
must have a personal profile to create and manage a
business page, the two are in no way connected, as
far as your friends and fans can see.

137. 
Like
 When you click “Like” on a Page, in an advertisement,
or on content off Facebook, you are making a
connection.
 The connection will be displayed in your profile and
on your Wall and your friends may receive a News
Feed story about the connection.
 You may be displayed on the Page you are connected
to, in advertisements about that Page, or in social
plug-ins next to the content you like.
 The Page may also post content into your News Feed
or send you messages.

138. 
News Feed
The News Feed is a list of updates on your own
Facebook Profile home page. The News Feed will
show updates about those people who are in your
friend’s list, organizations that you like, as well as
advertisements

Wall
The Wall is a section in your Facebook business Page
where you can post messages, links, or other content
that you think your fans will find interesting. Others
can also write messages or post comments on your
Wall if you choose to let them.

139. 
Admin Panel
 Located at the top of your business page, this
panel contains several sections, including
Notifications, Messages, New Likes and Insights.
 The Admin Panel keeps you updated on all the
activity on your page and is only visible to page
administrators, not your fans.

140. 
Cover Photo
 A cover photo spans the top of your timeline, both on
your personal profile and on your business page.
 The dimensions of a cover photo are 851 pixels wide
and 315 pixels tall; other image sizes are compatible
but may result in stretching or cropping.
 While the cover photo cannot be used for any type of
advertisement or promotion, it is a great tool to add
color and personality to your profile or page.

141. 
Event
 Facebook allows you to create calendar events,
both on your personal profile and on your
business page.
 A Facebook event can include the date, location
and details of the occasion, as well as a picture
and contact info.
 Once you have joined the event, you can even
send invitations to your Facebook friends.

142. 
Friend vs. Fan
 A friend is a connection made via your personal
profile, meaning it is someone you know who has
either accepted your friend request or sent you one.
 A fan, also known as a like, is a connection via your
business page, meaning they have clicked “Like” on
your page and are now receiving your page’s content
in their News Feeds.
 Someone who likes your business page is in no way
connected to your personal profile, unless they also
happen to be your Facebook friend.

143. 
Insights
 Insights, which can be found in the Admin Panel of your
page, provide analytical data about your business page.
 By clicking “See All,” you can access information on how
many people you are reaching and which of your posts
are most popular, as well as demographic data about
your fans.
 Hovering over the small question marks above each
section will provide more information, making Insights
easier to navigate and understand.

144. Milestone:
A milestone can be any moment you deem
significant enough to add to your page’s
timeline.
 For example, the business opening, moving to a
new location or breaking a certain client number
might be milestones for your company.
 You can add milestones as they occur, or you can
backdate them to have them appear in the past
on your timeline.
 To add a milestone to your page, click on
Milestone (The Milestone tool may be located
under the “Offer, Event +” tab)



145. 
News Feed:
 The News Feed is the home page of Facebook, the
screen you are taken to each time you log on. Each
user’s News Feed is different.
 The default setting is Top Stories, meaning that
Facebook uses a ranking system to determine which of
your friends’ and pages’ content you most likely want
to see, based on which people and pages you interact
with most.
 You can also set your News Feed to Most Recent, which
will turn it into a chronological feed of all activity by
your friends and the pages you have liked.

146. 
Organic vs. Viral Reach: Organic reach is achieved
when a user sees content from your page either on
your page’s timeline or in their News Feed. It becomes
viral reach when a user sees your content through
another user, meaning someone shared the content
or exposed their friends to it in another way. Organic
is through you; viral is through your fans.

Post: Any content you create on Facebook is a post,
whether on your personal profile or on your business
page. It can be anything from text to links to photos
to calendar events.

147. 
Profile Picture
Both your personal profile and your business
page have a profile picture, which is a square
image meant to represent either you or your
business. A simple logo is best for your page,
as the profile picture most commonly
appears as a tiny thumbnail next to your
posts.

148. 
Sharing:
Sharing is a way of reposting content from other users
and pages. By clicking “Share” under a post, you can
repost it onto your personal timeline, a friend’s
timeline or your page. When you share content, the
source receives recognition.

Tagging:
Using the @ symbol, you can tag other users and
pages on Facebook. When you tag a person or a page,
the name becomes a link to that account in your post,
and the post also appears on that person or page’s
timeline.

149. 
Timeline: A timeline is a display of your
activity on Facebook, and you have one both
on your personal profile and on your business
page. On your business page, the default
timeline setting is Highlights, which will
display chronologically (with the most recent
posts at the top) the popular posts on your
page. You can also change the timeline to
Posts by Page, Posts by Others or Friend
Activity.

150. 
Facebook App
Apps on Facebook are web applications that
are loaded in the context of your Facebook
Page. This gives you the opportunity to
deeply integrate your company’s brand into
the core Facebook experience

151. 
EdgeRank ranks Edges in the News Feed.

EdgeRank looks at all of the Edges that are
connected to the User, then ranks each Edge
based on importance to the User.

Objects with the highest EdgeRank will
typically go to the top of the News Feed (there
is a small component of randomization).

152. 


An Edge is everything that "happens" in
Facebook.
Examples of Edges would be status updates,
comments, likes, and shares.
There are many more Edges than the
examples above—any action that happens
within Facebook is an Edge.

153. 
Affinity is a one-way relationship between a
User and an Edge. It could be understood as
how close of a "relationship" a Brand and a
Fan may have. Affinity is built by repeat
interactions with a Brand's Edges.Actions such
as Commenting, Liking, Sharing, Clicking,
and even Messaging can influence a
User's Affinity.

154. 
Weight is a value system created by Facebook
to increase/decrease the value of certain
actions within Facebook. Commenting is
more involved and therefore deemed more
valuable than a Like. In the weighting system,
Comments would have a higher value than a
Like. In this system all Edges are assigned a
value chosen by Facebook. As a general rule,
it's best to assume Edges that take the most
time to accomplish tend to weigh more.

155. 
Time Decay refers to how long the Edge has
been alive; the older it is the less valuable it
is.

As an Edge ages, it loses value. This helps keep
the News Feed fresh with interesting new
content, as opposed to lingering old content.

156. 



Place for small group communication and for people
to share their common interests and express their
opinion.
Groups allow people to come together around a
common cause, issue or activity to organize, express
objectives, discuss issues, post photos and share
related content.
When you create a group, you can decide whether to
make it publicly available for anyone to join, require
administrator approval for members to join or keep it
private and by invitation only.
Like with Pages, new posts by a group are included in
the News Feeds of its members and members can
interact and share with one another from the group.

157. 
Apps are designed to enhance your
experience on Facebook with engaging
games and useful features. You can use apps
to listen to music with friends, share what
you're reading, play games and more.

Explore and add apps from the App Centre to
find games and social apps that fit your
interests.

158. 


Apps on Facebook that are created by
outside developers must comply with
the Facebook Platform Policies
The content of these apps resides on
developer servers that are not hosted by
Facebook. The developers of the app are
responsible for their servers and Facebook
can't remove content from them
You’ll need to give the app permission before
you can start using it.

159. 
The Pages Manager App lets admins check
their Page activity, view insights and respond
to their audience from their mobile device.

Download the Pages Manager App:
 From the iTunes Store
 From the Google Play store

160. 


The place at the top of your timeline from
where you can post text, video, photos, etc.
Lots of changes have been made by
Facebook to woo Publishers
Facebook is giving more weight to high
quality content

161. 
An image, video,
piece of text, etc.,
typically humorous
in nature, that is
copied and spread
rapidly by Internet
users, often with
slight variations.

162. 

Sponsored Stories and Ads
Twitter for Business: Vocabulary

165. Basis various
requirements Ads
can be created for
the following 8
objectives:

166. 








Location
Age
Gender
Interests
Connections
Relationship Status
Languages
Education
Workplaces, etc.

167. 
Create Ads that boost your posts and
increase likes, comments, shares, video plays
and photo views

168. 
Create Ads to build your audience on
Facebook

169. 
Create Ads to encourage people to visit your
website

170. 


Create Ads to take specific actions on your
website
Use conversion-tracking pixel to measure
results
Conversion-tracking pixel is a Java code that
can be put into your website code for tracking
checkouts, registrations, etc.

171. 
Create Ads to encourage people to install
your Apps

172. 
Create Ads that get more activity on your App

173. 

Create Ads to promote your event
Increase attendance

174. 

Create Ads to promote offers you created
One needs to create an offer on Facebook
Page or use an existing offer

176. 


For their advertising campaign on Facebook,
Yatra wanted to:Engage with fans and
acquire new customers
Develop its Facebook Page into a fully
operational sales channel
Create strong brand credibility

177. 



The travel portal built a Facebook Page around
the “Happy Travelers” theme: Cover picture is a
collage of “happy” pictures sent in by their
customers
The Messages feature is used to respond to
customer enquiries and emails
Tabs are used to run cross-promotions with
other brands that deliver added-value to their
customers
Yatra ran Facebook Ads to create a base of loyal
fans:Specific groups of users who are very likely
to be interested in Yatra were targeted with the
ads

178. Promotion-based ads directed users directly to
specific Page tabs
 Yatra engaged with its fans through its Facebook
Page by: Responding to customer queries within 12
hours
 Posting special offers and promotions on the Page
 Hosting apps like the “Happy Travel Jigsaw” where
fans can solve puzzles
 Posting interesting tidbits about travel destinations
 Yatra amplified its reach on Facebook by: Targeting
friends of fans with its ads
 Running sponsored stories to increase Page Likes


179. 


INR 1.5 million/month generated from
Facebook
150K+ users see content from the Page every
day
1,500 stories are created by Page users each
day

180. 
Tweet (noun): A message posted via Twitter
containing 140 characters or less

Tweet (verb): Tweet, tweeting, tweeted. The act
of posting a message through a Tweet

Mention: Bring a Tweet to a user’s attention by
including their @username in a Tweet. This is
called a mention and will appear to the
@username you mentioned as well as to all of
your followers. You can see who mentioned you
in the mention section of your Twitter profile.

181. 

Retweet: You can pass along someone’s
Tweet by retweeting it. Just hit the Retweet
button to send the original message to all of
your followers.
DM: A direct message (DM) is a private
message that only you and the recipient can
see. To DM someone, start your Tweet with
DM or D, eg: “DM @joesmith234 what is your
order number?”

182. 
Hashtag: Users often add the hashtag symbol
(#) before words or phrases in their Tweets to
categorize them for others or to organize
conversations around a theme. Users can
click on hashtags to see similarly-themed
Tweets.

183. 
Follow,
Follower
and
Unfollow:
To follow someone on Twitter is to subscribe
to their Tweets in your timeline. A follower is
another Twitter user who has followed you.
To stop following another Twitter user is
to unfollow them. Once you do this, their
Tweets no longer show up in your timeline.

184. 
Timeline: The timeline is a list of real-time
Tweets from the users you are following.

@reply: An @reply is a Tweet posted in reply
to another user’s message. This is usually
done by clicking the “reply” button in their
Tweet. @replies always begin with the “@”
symbol, followed by the username.

185. 
Twitter Handle: Also known as a username.
This is the name you select to represent
yourself on Twitter.

Twitter Lists: Create lists of your interest and
add people, so that you can follow them
under these interest areas

186. 
Twitter Marketing

187. 
Twitter has revenues of $254 m in the first 6
months of 2013

85% of its revenues are from advertising

230 million users worldwide

140 million active monthly users

500 million tweets every day

188. 
Discounts and promos (94%)

Free stuff (88%)

Fun and entertainment (87%)

Updates on upcoming sales (79%)

Access to exclusive content (79%)

189. 
Advertisers can target their account and
Tweets by:






Keywords in timeline
Interest
Geography
Gender
Similarity to existing followers
Additional targeting options for Tweets:
 Device (mobile, desktop)
 Keyword search results

190. 
An example: let’s say a user tweets about
enjoying the latest album from their favorite
band, and it so happens that band is due to play
a concert at a local venue. That venue could now
run a geo-targeted campaign using keywords for
that band with a Tweet containing a link to buy
the tickets. That way, the user who tweeted
about the new album may soon see that
Promoted Tweet in their timeline letting them
know tickets are for sale in their area.

193. 


Twitter is available in nearly every country in
the world
It’s available in 35 languages
Specific locations like countries and states are
available for targeted tweeting of Promoted
Tweets

194. 

76% of Twitter users access it using their
mobile devices
Twitter gives options of choosing an Android,
iOS or Blackberry platform for targeting

196. 



Twitter doesn’t ask people about their gender
However brands could be interested in
targeting a gender type for its products or
services
Twitter picks up contextual signals for
understanding gender
Has found it to be 90% accurate

197. 

Credits:
www.linkedIn.com, www.facebook.com,
www.twitter.com, www.hubspot.com,
www.slideshare.net and many more