A biz quiz at ITM,Navi Mumbai in 2010

1. GRANDE FINALE
Quiz Master: Yours Truly
SOUBHAGYA JENA

2. A few words before we start….
• Hope that this winning trend continues next
year with you people
• Keep this quizzing spirit alive

3. Without further ado…

4. MIXED BAG
• 18 questions on different subjects
• Round on infinite bounce
• 10 for a direct
• 10 for a pass
• No negatives

5. They are the mascots of which 1
company? 2 little monsters!!!

6. Answers:
• Cruiter and Skeeter monsters from
Monster.com

7. What product owes it's name to a
town/municipality lying in the shaded region
2
depicted?

8. Answer:

9. 3
• This car brand has had a long association with
James Bond novels and films. It was owned by
Ford till 2007. The name of the car brand was
named after the founder’s surname and the
hill near which he drove his car. Which luxury
sports car brand.

10. Answer:

11. 4
• Unintentionally, the Lyrical Title of the Satyajit
Ray film “Pather Panchali” helped it . The
Government of West Bengal saw the script
and the title and financed the film. Why?

12. 5
• Identify this beautiful lady who has taken over
the reins of the company his father
founded(from the field of IT) ?

13. Answer:
• Roshni Nadar of HCL, daughter of Shiv Nadar

14. 6
Which food item is X?
• The origin of X may lie in the short supply of
cooking fuel in the Near East, which made the
cooking of large foods difficult, while urban
economies made it easy to obtain small cuts of
meat at a butcher's shop. The phrase is
essentially Persian in origin and Arabic tradition
has it that the dish was invented by medieval
Iranic soldiers who used their swords to grill
meat over open-field fires. The word X is
ultimately from Persian and originally meant
fried not grilled meat.

15. Answer: Kebabs

16. 7
• Ocher studios is high tech studio in Chennai
mostly into animation film making. The CEO of
Ocher Studios is a certain Soundarya, who is
the daughter of Shivaji Rao Gaekwad. How is
he popularly known.

17. Answer:

18. It is the structure of Sildenafil citrate. How 8
do we know the compound popularly.

19. Answer:

20. 9
• It is a tool used by market research companies
to measure quality of retail service or gather
specific information about products and
services. Participants posing as normal
customers perform specific tasks—such as
purchasing a product, asking questions,
registering complaints or behaving in a certain
way – and then provide detailed reports or
feedback about their experiences. What
concept in retail management?

21. Answer:
• Mystery Shopping

22. 10
• Tirupati Tirumala Devasthanam gets lakhs of
donations in its Hundi daily. According to
religious beliefs what is the money collecetd
from the Hundi used for?

23. 11
What is this concept called?
• The existing strong brand name can be used as
a vehicle for new or modified products; for
example, many fashion and designer
companies extended brands into
fragrances, shoes and accessories, home
textile, home decor, luggage, (sun-)
glasses, furniture, hotels, etc.

24. Answer:
• Brand Extension

25. 12
• Roy Raymond, felt embarrassed trying to
purchase lingerie for his wife in a department
store environment. He opened the first store
at Stanford Shopping Center, and quickly
followed it with a mail-order catalog and three
other stores. The stores were meant to create
a comfortable environment for men, with
wood-paneled walls, Victorian details and
helpful sales staff. Which lingerie brand am I
talking about?

26. Answers:

27. 13
Id the fashion house?

28. Answer:

29. 14
• The 1857 Sepoy mutiny happened
because the bullets were smeared with
pig and cow fat which the Indian soldiers
refused to use on religious grounds.
Which company manufactured these
bullets?

30. Answer:

31. 15
• In 2008 a management consultancy came out
with a report on how the urban market was
spreading to smaller cities, and how rural
customers were increasing in importance. It
was named after a small-town boy who has
made it big. Name both the consultancy and
the title of the report?

32. Answers:
• Ernst and Young’s THE DHONI EFFECT

33. 16
• Which company, a market leader in textiles in
India manufactures the Kamasutra Condoms
along with Ansell group?

34. Answer: Raymond Group

35. 17
• Which Indian actress is the new brand
ambassador of Sony Ericsson?

36. Answer: The new size zero

37. 18
• Train No. 5645 UP/NTT Guwahati is quite
unlike any other. It doesn't belong to the
railways and is arguably the fastest goods train
in India. Then who owns this train, that runs
from NAGPUR to GUWAHATI?

38. *What is ego surfing?

39. *Founders of which company?

40. Ad mad

41. 1
1. An ad for?

42. Answer:

43. 2
2. This is a pun on?

44. 3. Ad campaign for which telecom 3
company?

45. Answer:

46. 4
4.An ad for?

47. Answer:

48. 5
5. Id the advertiser
• C:Documents and
SettingsSubbuDesktopNew Folder
(2)20515_2010322_TV.flv

49. 6
6. Id the jeans company

50. Answer:

51. Audience: An ad for?

52. Answer:

53. *They are the founders of which
popular web portal?

54. Connect
• Think lateral…..

55. 1
Connect!!!!!!!

56. 2
Connect……
US patent 7669123

57. 3
Connect..

58. 4
connect…

59. 5
Connect to a brand…

60. 6
Connect….

61. *Connect…
BEAUTY WITH A PURPOSE

62. *Connect…

63. THEMATRIX
• Scratch your heads
• Crack the theme
• Write the theme
And call me

64. 1
+20/-5
• Sometime between 1888 and 1890, J. C. Fargo
took a trip to Europe and returned frustrated
and infuriated. Despite the fact that he carried
with him traditional letters of credit, he found
it difficult to obtain cash anywhere except in
major cities. Fargo went to Marcellus Fleming
Berry and asked him to create a better
solution than the traditional letter of credit.
What resulted?

65. What was launched with the airing of this
image and the words "Ladies and 2
gentlemen, rock and roll,“. (+20/-5)

66. Answer: MTV

67. +15/-5 3
Founders of which organization?

68. Answer: Emanuel and Mayer Lehman
of Lehman brothers

69. +15/-5 4
Which advertising legend?
• A man walked into his London agency wanting
to advertise the opening of his hotel. Since he
had just $500 he was turned to the novice. He
bought $500 worth of postcards and sent
invitations to everybody he found in the local
telephone directory. The hotel opened with a
full house. "I had tasted blood", he said in his
book Confessions.

70. Answer:

71. +10/-5 5
An ad for?

72. Answer:

73. +10/-5 6
Which bank?
• The Y Bank of India, China and Australia was
founded by Scotsman James Wilson following the
grant of a Royal Charter by Queen Victoria in
1853, while The X Bank was founded in the Cape
Province of South Africa in 1862 by another
Scotsman John Paterson. Both companies were
keen to capitalise on the huge expansion of trade
and to earn the handsome profits to be made
from financing the movement of goods from
Europe to the East and to Africa. Both banks
merged a few decades back. The bank has been
present in India as early as 1858.

74. Answer:

75. THEME
• AMERICAN EXPRESS

76. *Audience
• What is VALS framework in marketing.

77. Answer: Values Attitudes & Lifestyles
• It is a psychographic segmentation. It was
developed in 1970s and inaugurated in 1978
by Arnold Mitchell at SRI International. VALS
places U.S. adult consumers into one of eight
segments based on their responses to the
VALS questionnaire.

78. * It is a venture of which co.?

79. Dry
• Textuals
• Images

80. 1
Id the child prodigy.

81. This is a book on which internet 2
portal?

82. Answer:

83. 3
• X is a British based manufacturer of
mobile phones and is part of the Hong
Kong based Y group. X recently inked a
deal with Z in India to sell its mobile
phones. This is the first time that X has
inked a deal with a non Y group operator.
Identify X, Y and Z.

84. 4
• WIMCO is the largest manufacturer of
matchboxes in the world. Which is the parent
company of WIMCO?

85. Answer:

86. 5
Who owns this brand?

87. Ans:

88. 6
• Beinggirl.com is an website which gives all the
information, advice and tips you need about
being a teenage girl; including body changes,
friendships, family, boys, beauty. It is a
website for which brand?

89. Answer:

90. 7
• Companies in Germany write AG after their
name, SA in Italy, S.p.A in France. What do
AG, S.p.A and SA actually mean?

91. 8
• The three dots on their box represent the first
three stores of this famous food brand. The
founder had planned to add another dot for
each new restaurant that opened, but given
the rapid rate at which he opened new stores,
that quickly became impractical. Which
restaurant that is managed by Jubilant
Foodworks in India?

92. Ans:

93. 9
• Which Sanskrit word meaning control or
restraint is also the name of a Government of
India brand?

94. Answer:

95. 10
• Manmohan Shetty and Vasanji Mamania set
this company up in 1978 in order to operate a
motion picture processing laboratory in
Mumbai. It is now owned by Reliance ADAG.
Can you name it?

96. Answer:

97. 11
Identify the author?

98. Answer:

99. 12
Which former TATA brand?
• It started as a 100% subsidiary of Tata Oil Mills
(Tomco), part of theTata Group, it was named
after the French opera X, which itself is the
French form of Lakshmi, the goddess of
wealth, also renowned for her beauty. In 1998
Tata sold off their stakes in X to HLL, for Rs
200 Crore.

100. Answer:

101. * Audience
• Which was the first toothbrush to go to
moon?

102. *
• Who gave the term knowledge worker?

103. • THAT’S ALL FOR THE DAY
• THANX FOR YOUR PATIENCE
• WAS A PLEASANT ENCOUNTER WITH YOU

104. RESEARCH BY :
• TEAM
COMFORTABLY
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