price,place,product and promotion of gillette

1. 4 P’S OF GILLETTE Presented By:- GROUP NO. 1 SOUBHAGYA JENA(14) SOURAV BORAH(17) YAKUTA CHAWALA(20) LOKENDRA CHOUDHARY(11) SAURABH SRIVASTAVA(44) SOUMALYA DAS(42) Under the guidance of:- PROF. SANJUKTA SRIVASTAVA

6. SOURCE:(ANNUAL REPORT 2007-08) SHAVING CATEGORY

7. SHAVING MEN PERSONAL CARE DURACELL BATTERIES ORAL B BRAUN APPLIANCES BRAUN KITCHEN APPLIANCES BRAUN HAIR CARE EPILATION BARUN STEAM IRONS PERSONAL DIOGONASTIC MANUAL TOOTHBRUSHES ADVANTAGE INDICATOR CROSS ACTION STAGES POWER TOOTHBRUSHES 3D EXCEL 3 D PULSATING CROSS ACTION KIDS FLOSS AND INTERDENTAL SATIN floss ULTRAFLOSS ESSENTIAL FLOSS SUPER FLOSS ORTHODENTIC TOOTHPASTE AND MOUTH RINSE GENARAL USE BATTERIES COPPER TOP ULTRA PRISMATIC SPECIALITY BATTERIES PHOTO HEARING AID CAMCORDER WATCH ELECTRONICS HOME MEDICAL SHAVING GELS AND FOAMS GILLETTE SERISE SATIN CARE ANTIPERSPIRANTS AND DEODRANTS GILLETTE SERISE RIGHT GUARD SOFT & DRI DRY IDEA MACH 3 MACH 3 TOURBO SENSOR SENSOR EXCEL WOMEN VENUS SENSOR DAISY PRODUCT MIX WIDTH

11. CORE BENEFIT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT LOOK GOOD SHAVING CREAM WITH MOISTURISER GEL BASED FACE CREAM PRODUCT HIERARCHY AUGMENTED PRODUCT

13. GILLETTE CREAM GILLETTE GEL GILLETTE FOAM PRODUCT DIFFERENTIATION FORM

15. ADDITIONAL FEATURES ADDITIONAL FEATURE MICROFINS (BETTER SHAVE) LUBRICATING STRIP PIVOTED RAZORS

16. STYLE

22. BRANDING Umbrella Branding

23. PRICING - PRICING RAZOR NAME PRICE SUPER MAX3 (COMPETITOR) VECTOR PLUS SPEED(4 BLADE) Rs.44 7O’CLOCK Rs.31 7O’CLOCK PII Rs.75 Rs.75(BUNDLE OF 5) MACH 3 TURBO Rs.199 SENSOR EXCEL(WOMEN) Rs.190 SATIN CARE Rs.35 GILLETTE PRESTO(5 BLADES) RS.75

24. FOAM NAME PRICE COMPETITOR PRICE MOISTURING (250gm) RS.210 OLD SPICE FRESH LIME(250gm) Rs.195 CONDITIONING(250gm) RS.210 SENSITIVE SKIN(250gm) RS.210

25. GEL NAME WEIGHT PRICE GILLETTE GEL 60gm Rs.53 PALMOLIVE 70gm Rs.45 GODREJ 70gm Rs.41 FA 80gm Rs.42 DETOL 90gm Rs.40 AU79(ADITYA BIRLA GROUP) 70gm Rs.39

26. ALL VARIENTS ARE OF 100ml SOURCE---- FOOD BAZAR, KHARGHAR AND MOORE SUPERMARKET , KHARGHAR AFTER SHAVE NAME PRICE(Rs.) GILLETTE 260 FA 170 AXE 130 OLD SPICE 125

29. - INDORE DADAR AND NAGAR HAVELI MUMBAI AURANGABAD PUNE PANAJI FEEDER MARKETS SOURCE: Anand Abhishek “GILLETTE INDIA MACII PROJECT”,2007, IIM Indore PLACE HUB

30. DISTRIBUTOR AREA SALES MANAGER SALES REPRESENTATIVE FLEET DRIVERS CHANNEL

36. THREAT

37. BIG BAZAR, KHARGHAR

38. FOOD BAZAR, UTSAV CHOWK

39. MORE SUPERMARKET,KHARGHAR

40. THE ROAD AHEAD

41. THANK YOU GROUP 1