While researching the brand, it became very clear that Evergreen has strong ties to the local community and desires to further expand that awareness and excitement. While leading this team project and developing the presentation, our concept was to dive further into the rich history, engage users via testimonials and social media tools, and provide mobile means of sharing their experience. We presented two concepts to the client on our final night of class and received rave reviews for our unique storytelling ability. Personally, I am proud to have led such a great team project.

1. AWARENESS/EXCITEMENT/ENGAGEMENT
Conceptualization of an Exhibit Space

2. RESEARCH AND GOALS

3. Research and Goals
• Create Awareness/Excitement for Cancer Center
• Provide Wayfinding During Construction
• Support/Enhance Evergreen Brand

4. Research and Goals
• Site Visit…
• Took four pages of notes
• Took over 100 photographs

6. Research and Goals
• Patterns Emerged
• Story, family, patient experience, community, and hope
• “Cracking the Code”

7. COMMUNICATION GOALS

8. Communication Goals
• Communicate High Level of Care Evergreen Offers
• Build Connections Between Patients/Doctors/Staff
• Generate Interest in Surrounding Community
• Give Hope, Assurance, Peace of Mind

9. “
How does one exhibit provide
awareness, build connections,
”
and generate peace of mind?

10. AWARENESS

11. Awareness
• The Message
• History
• Awards
• Testimonials
• New Cancer Center

12. Awareness
• History
• Tells story of Evergreen
• Roots Evergreen in the community
• Generates pride in their hospital

13. Awareness
• Awards
• Create patient assurance
• Showcases doctors
• Differentiates Evergreen
• Only hospital 4 years running to
receive Clinical Excellence Award

14. Awareness
• Testimonials
• Instead of convincing, we want to attract patients
• Believe word of mouth and referrals
• Showcase passion felt by all employees at Evergreen
• Provides doctor’s perspective
• Personalizes a hospital,
makes it relatable,
an extended family

15. Awareness
• New Cancer Center
• Centralized services
• New services
• Research aspect of center
• Focus on…
• Technology
• Same support/doctors/insurance

16. CONTINUITY

17. Continuity
• Support the Evergreen Brand

18. Continuity
• Abstracted Elements
• Shapes of tree/nature/northwest
• Natural symbols
• Objects that attract

19. AUDIENCE ENGAGEMENT

20. Audience
Engagement
• Physical Environment
• Floorplan/furniture

21. Audience Engagement
• Challenge and Course Correction

22. Audience Engagement
• Physical Exhibit

23. Audience Engagement
• Interactive Elements

24. Audience Engagement
• Digital Displays
• Video testimonials
• Complete information
• Links to hospital
& research

25. Audience Engagement
• Personal Devices

26. Audience Engagement
• Social Networking Campaigns
• Point to existing channels
• Check-in option
• Encouragement to share

27. CONCEPT DEVELOPMENT

28. Concept Development
• Brainstorming

29. Concept Development
• Sketching

30. Concept Development
• Model Making

32. FIRST CONCEPT

33. First Concept
• Circles/Curves/Circumference
• Emotional
• Childlike
• Naturally drawn to circles
• Fun to walk around
• Material is flexible

34. First Concept
• Sketches
• 3D vs. 2D
• Interactive element
• Encourages exploration
• Create user experience

35. First Concept

37. SECOND CONCEPT

38. Second Concept
• Hanging Panel Concept
• Compliments existing renderings
• Cost effective
• Material is flexible

39. Second Concept
• Sketches
• Designed for impact
• Drawn to faces
• Sectional content

40. Second Concept

42. ADDED VALUE

43. Added Value
• Interactive Displays
• Separation of content
• Timeless
• Still valid after renovation
• Can be updated/
expanded/enhanced
• Moveable

44. Added Value
Physical Virtual
Personal
Local

45. CONCLUSION

46. Conclusion
• The Experience
• We are college students
• This is one single course
• Experience could have been similar to other courses

47. Conclusion
• The Difference
• Real client
• Cancer is a very personal experience
• Some of us have lost friends, family members,
or even been admitted for cancer related concerns
• More than a school project
• Emotionally vested in the user
• Going down wrong path helped us grow
• Became a chance to use our skills to give people hope,
happiness, a moment of diversion, in stressful time

48. THANK YOU

49. Thank You
• For Opportunity
• For Taking a Chance
• For Allowing us to
Elevate Design Process

51. QUESTIONS

52. EL FIN.