Backgrounded on Rococo Software including three product areas: - Java/Bluetooth and JSR82 - Bluetooth in the Browser with BONDI / WAC / JIL - Social Proximity Framework : LocalSocial

1. Rococo Software Ltd. Powering Proximity Sean O ’ Sullivan CEO [email_address] Bruno Quentin Technical Account Manager [email_address]

2. About Rococo Software Ltd. Founded February 2000, Ireland Sector Wireless Infrastructure Software and Tools Technology Wireless Java (J2ME), Bluetooth, JSR82, BONDI, Social Proximity Awards Infoconomy, Frost and Sullivan Standards and Affiliations Bluetooth SIG, Java Community Process (JCP), Irish Bluetooth Users Forum (IBUF) Funding VC, Enterprise Ireland

3. Rococo vision : Powering Proximity Bluetooth Java Impronto (based on JSR82) Browser Jillity (based on BONDI/WAC) Web and Social Networks LocalSocial Proximity (Bluetooth, NFC, other…) Rococo’s product range is being extended in two key ways: Goal: Make it easy to create compelling applications and services that take advantage of proximity Beyond Java/J2ME , to connect Bluetooth to the Browser , Bluetooth to the Web , to Social Networks , and more 1 Beyond Bluetooth , to embrace proximity in general, regardless of wireless connectivity technology (Bluetooth, NFC, others….) 2

4. Rococo Products Impronto JSR82 Implementation JSR82 Developer Tools Jillity BONDI / WAC Bluetooth Implementation Developer Tools LocalSocial Social Proximity Framework Developer Site and Tools

5. Impronto Java/Bluetooth implementation and tools

12. Jillity BONDI / WAC Bluetooth Implementation and Tools

15. BONDI / WAC Bluetooth APIs - uses Platform Browser With BONDI / WAC Bluetooth APIs in place, developers can create mobile web apps that can “reach out” from the browser and connect with the real world Web App WAC / BONDI BT APIs Bluetooth Stack / Radio www.myapp.com User enters some URL in to a browser as usual Web App uses WAC / BONDI BT APIs to access Bluetooth from the browser Web App can interact with devices nearby over Bluetooth : phones, laptops, controllers, healthcare devices, wearables, more… Uses: gaming, security, healthcare, marketing, and much more….

16. LocalSocial Rococo

18. LocalSocial: Core concept / operation Bluetooth used to scan for people and things nearby Bluetooth Addresses are looked up in the LocalSocial service online Information associated with those addresses can be displayed / shared. For example: social network information from twitter, Facebook, Mixi… Addresses looked up online….

19. LocalSocial : Technical Overview Mobile Device Application LocalSocial API Scanning Store / Retrieve Context Client Library is used to manage Bluetooth scanning, lookups LocalSocial API Social Context Social Tools Location Context Web Software developer links library with their own application LocalSocial Service online provides API for mobile clients to access Manages store of Bluetooth addresses and associated social information

20. LocalSocial SDK Android JSR82 BlueBox Android Dowser Android Proximity LinkedIn Dowser J2ME Mobile Side LocalSocial Code Server Server Side Java /J2ME End-user Website mylocalsocial.com Oauth Interface for third party service Server DB Facebook Twitter LinkedIn Last.fm Rococo : Loca ｌ Social Architecture Supported SNS Third party service (server) GigMonkey

23. How can LocalSocial be used in Applications? Proximity Marketing Solutions Mobile Social Network Apps Peer to Peer Social Games Add Proximity to Phone Address Book With custom hardware (e.g. Facebook Bracelet)

24. LocalSocial Applications: Mobile Social Networks Social Network owner uses LocalSocial in their mobile client apps (e.g. Facebook, LinkedIn) Users can scan for other network members nearby Works indoors - where other location options such as GPS / CellID may be weak or unusable Users can control how much of their profile is visible to total strangers (none, just a name, a different name, and so on) Could also work in background - look regularly for others nearby and alert user See the Demo App In 3 later as an example of such an app.

26. LocalSocial Applications: Gaming RPG ‘Goku’ RPG ‘Bob’ - I am GOKU and I am playing with a brand new version of Dragon Quest A player named “Bob” is in proximity A player named “Goku” is in proximity Attack ‘Bob’ Profile Trade Attack ‘Bob’ Profile Trade Hit by ‘Goku’ Even if not in proximity range anymore, a link now exists in LocalSocial.... so both players can still interact !!! - I am BOB, I did play Dragon Quest in the past. - Suddenly, I am reported that another player, named BOB is near to me. - I decide to attack him. - Dragon Quest notify me that GOKU attack me. - So, I decide to ….. 12m

27. Summary Rococo Software Headquarters 3 Lincoln Place Dublin 2, Ireland T: +353-1-660-1315 F: +353-1-662-0170 Rococo Software Japan Ireland House 4F 2-10-7 Kojimachi Chiyoda-ku, Tokyo 102-0083 Japan F: +81-3-5276-5210 F: +81-3-5276-5262 Experts in Bluetooth and Proximity Three product areas: 1) Java / Bluetooth (Impronto JSR82 tools and implementations) 2) Bluetooth in the Browser (Jillity and the BONDI/ WAC APIs) 3) Bluetooth in Social Web (LocalSocial)