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Social Media For Business
         @ TiE Chennai
       www.soravjain.com
       www.echovme.com
-----------------------------------------------------------------------------
•
•
•

•
•
Reasons Why Your Company Should
      Be On Social Media!
1.
2.
3.
4.
5.




     *Forrester
Know what your consumers
                                                    are speaking about you

                                                                                            Set up campaigns to make it go
                                                                                            viral
                                                                ORM
                                                                             WOM
                                                 HR & PR
                                                                            Marketing
 Ease your internal
 communication and expenses
                                                                                         Branding &
                                 Online Office                                                              Become virtual world
                                                                                         Promotion
                                                                                                            popular
                                                            Social
Let your consumer interact
                               Consumer
                                                            Media
and be available for you at                                                                  Social CRM
                              Community                                                                       Maintain better
universe of you own
                                                        Business                                              relationships

                                                       Ecosystem
                                                                                         Interactive
                                Collated Ideas
 Get benefitted from user                                                                Marketing
 generated contents &
 intelligence
                                                                            Customer                   Engage customers for experiential
                                             Research 2.0
                                                                             Service                   marketing
                                                            Collaboration
           Know trends, customer insights,
           obtain reviews and opinions
                                                                                        24/7 Support and problem solving

                                             Combine customers and
                                                    experts
Facebook updates                       Blog post




       Pre Event Activity                   Slideshare channel




                   Tweets with # tag


                                               Youtube channel
Live Facebook updates




Live blogging                                                      Live tweeting




    During Event Activity
                      Live buzz page- integrated all Social media platforms
Post event tweeting
                           Sharing pictures and tagging
                                   on Facebook



                                    Post event blogging




Post Event Activity

       Sharing pictures
                                       Posting podcast
• Food Recipe (Mainly Chinese)
• Food Recipe (Mainly Chinese)
                                                       •Endorse brand
•Endorse brand
                                                       •4. 5 Lakh people
•Thought leadership
                                                       •Thought leadership
                                                       •Recipe, News, Jokes and More
                         YouTube       Facebook




                                 Twitter


                           •Customer Service
                           •Conversing with audience
                           •Listening and responding
Reason Why Company Fails!
          Research conducted by students of Great
          Lakes at ECHOVME as Interns
Social Media For Business

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Social Media For Business

  • 1. Social Media For Business @ TiE Chennai www.soravjain.com www.echovme.com
  • 2.
  • 3.
  • 4.
  • 7. Reasons Why Your Company Should Be On Social Media!
  • 8. 1.
  • 9. 2.
  • 10. 3.
  • 11. 4.
  • 12. 5. *Forrester
  • 13.
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  • 16.
  • 17. Know what your consumers are speaking about you Set up campaigns to make it go viral ORM WOM HR & PR Marketing Ease your internal communication and expenses Branding & Online Office Become virtual world Promotion popular Social Let your consumer interact Consumer Media and be available for you at Social CRM Community Maintain better universe of you own Business relationships Ecosystem Interactive Collated Ideas Get benefitted from user Marketing generated contents & intelligence Customer Engage customers for experiential Research 2.0 Service marketing Collaboration Know trends, customer insights, obtain reviews and opinions 24/7 Support and problem solving Combine customers and experts
  • 18.
  • 19. Facebook updates Blog post Pre Event Activity Slideshare channel Tweets with # tag Youtube channel
  • 20. Live Facebook updates Live blogging Live tweeting During Event Activity Live buzz page- integrated all Social media platforms
  • 21. Post event tweeting Sharing pictures and tagging on Facebook Post event blogging Post Event Activity Sharing pictures Posting podcast
  • 22.
  • 23. • Food Recipe (Mainly Chinese) • Food Recipe (Mainly Chinese) •Endorse brand •Endorse brand •4. 5 Lakh people •Thought leadership •Thought leadership •Recipe, News, Jokes and More YouTube Facebook Twitter •Customer Service •Conversing with audience •Listening and responding
  • 24. Reason Why Company Fails! Research conducted by students of Great Lakes at ECHOVME as Interns