1. SOCIAL NETWORKS AND
INTERNET USAGES BY THE
YOUNG GENERATIONS
Sophie TAN-EHRHARDT – @sophie_ehrhardt – eCult Dialogue Day 2013

2. Young People – 15-30 years old

3. Tactile and Mobile generation
92% of 18-24 ownership of mobile phones
45% of time online is spent on social network sites
Source: Microsoft Advertising

4. Museums are not boring!

5. Un Soir, un Musée, un Verre
French association that organises
visits in museums and cultural places.
More information on :
http://legroupesmv.tumblr.com/
#SMV56 at Musée de la Marine, Paris – 20/09/12

6. Un Soir, un Musée,
un Verre
◦ http://legroupesmv.tumblr.com/
◦ http://www.facebook.com/LegroupeSMV
◦ http://twitter.com/legroupeSMV

7. Un Soir, un Musée,
un Verre
2435 Followers on Twitter
@Le groupeSMV
#+
SMV + 000
#eCultDD

8. In Real Life
INTERACTION is the Keyword

9. Internet, a dangerous place?
Simply learn how to
use these tools!

10. Internet is the most important
communication media on the world.
Social Networks Active Users in the world:
Facebook: 1,15
Billion
Twitter:
Google+: 190
millions
YouTube: 1
Billion
200 millions
Instagram: 150
Source: http://www.alexitauzin.com/2013/04/combien-dutilisateurs-de-facebook.html
millions

11. Think and act as a media
Web is INTERACTION…
… and CONVERSATION

12. The Conversation
Prism
◦ Blogs
◦ Video, music or pictures platforms
◦ Wikis
◦ Livecasting
◦ Social Curation
◦ Lifestream
◦ etc…
Source: http://www.theconversationprism.com

13. Only remember to think
usage before tool

14. It’s not free!
“Good things come in small packages”

15. Everything is always a
question of choices and
strategy
Thank you very much!

Sophie TAN-EHRHARDT – @sophie_ehrhardt – eCult Dialogue Day 2013