"Kismet, luck, karma…
some people seem to have it all."
As soon as these lucky people start their business, its an overnight success and they know all the right people. They know their clients, they have business mentors, they get great deals through their contacts. They always seem to know someone who knows someone who can give them a deal or help them out with a problem.
You know what? That person can be YOU!
You don’t need to be a natural sparkling extrovert – you can be an introvert and still have all the contacts you need for your business.
Its about finding and keeping those connections.
I can show you how to use social media to start making connections with the experts and the clients you need to make your enterprise a success – without you being overwhelmed.
4. THE CHANGING WORKPLACE
Check out @hjarche
Standardised work is decreasing
Simple work keeps getting automated, like automatic bank machines.
Complicated work, for which standardized processes can be developed,
usually gets outsourced to the lowest cost of labor.
Social networks can enable
better and faster knowledge
feedback for people who
trust each and share their
knowledge.
Complex & creative work is increasing
On the positive side, complex work can provide unique business
advantages and creative work can help to identify new business
opportunities. However, complex work is difficult to copy and creative
work constantly changes.
Our increasing
interconnectedness is
illuminating the complexity of
our work environments
29/10/2013
Implicit and tacit knowledge
Implicit & tacit knowledge, unlike explicit knowledge, is difficult to codify
and standardize. It is also difficult to transfer. Implicit & tacit knowledge
is best developed through conversations and social relationships.
Company Name | Your Title Here
4
5. 5%
explicit
Data, information, records, files, documents
95%
KNOWLEDGE
implicit
Thinking, exploring, developing
tacit
Experience, competence, doing
29/10/2013
Company Name | Your Title Here
5
7. SUCCESS IN A CONNECTED WORLD
Connect
Relationships
SUCCESS
Converse
Crowd
Execution
Cloud
Create
Visibility
Curate
29/10/2013
Company Name | Your Title Here
7
11. SOCIAL MEDIA INFLUENCE
Topical Communities
Find the communities that
talk about your topic.
Respected Members
Who are their
respected members
Are they respected
by other leaders too
29/10/2013
Company Name | Your Title Here
Adding Value
What you can do for
these people
What these people
can do for you too
11
12. BE VALUABLE
Be the First
Be the first place people learn about
something. They’ll pay attention next
time they see you.
Explain Clearly
We’re all super busy and anyone who can
explain the most important part of
something succinctly wins.
COMMUNITY
VALUE
Bring Together
Perspectives
Tell me what different credible people
think about something important and
you’ve added value to my day.
Offer Insight
Be Funny
Respond to what people are talking about
with something unique – from your own
If you can be funny that’s a form of added
experience, your reading, or just a few
value on the Internet.
minutes of thinking about it.
29/10/2013
Soozie Bea| Collabor8
12
14. CONVERSE
explicit
KNOW-WHO (skills directories, communities) - public
implicit
EXPERTISE & KNOW HOW - relationship
tacit
29/10/2013
EXPERIENCE SKILLS – deep trust relationship
Company Name | Your Title Here
14
15. BE AN INFLUENCER
Build Credibilty
Become known to the Influencer,
engage them on their topics, and you’ll
build credibility and influence.
Glean from the Past
Learn from the Best
Search their blog and profile pages and
find out what they know, and how they
dveloped as a leader of the field.
KEYS TO
INFLUENCE
Find out Hot News
Devling into their past blog posts and you
can find what idea they had, but didn’t
explore further – giving you a treasure not
being exploited.
Introduce Them
They see it first and do it first. You can get
in on that action by hanging out with
Sounds wierd, but its entirely possible that
them. Follow them closely!
you know someone who they don’t, but
would be glad to be introduced to.
29/10/2013
Company Name | Your Title Here
15
16. COLLABORATION TOOLS
CONFER
CONTEXT
CONTENT
micro-blogging
wikis
search
instant messaging
comments
discussions
email
29/10/2013
videos
blogs
webjams
user created
Company Name | Your Title Here
personal profiles
badging
ratings
tagging
16
19. CROWD
Cost savings
Check out odesk.com & elance.com
Excellent
support
Time savings
Focus on core
business
activity
Best technical
staff
You can create a pay-bythe-hour or pay-by-theproject work team to tackle
the functions that haunt
you (like chasing bills)
outsourcing does not mean just
overseas call-centres – it can be as
simple as paying a knowledgeable
friend who’s at home with their
baby to do accounting or create a
business card design
29/10/2013
Benefit from
staff
experience
Company Name | Your Title Here
19
26. CURATION
Serendipity is not randomness,
not noise.
It's stumbling across something
accidentally that is nonetheless of
interest to you.
29/10/2013
Soozie Bea | Collabor8
26
This diagram brings together the foundations of success in a connected world: Relationships, Visibility, and Execution, and how to achieve these.RELATIONSHIPSConnect: Establishing and maintaining relationships with people you want to know and work with.Converse: Engaging in contained and broad conversations to learn and build relationships.EXECUTIONCloud: Using distributed computing as a platform for businessCrowd: Using distributed talent to get work done.VISIBILITYCreate: Creating useful, relevant content that gets seen by the right audience.Curate: Selecting useful, relevant content to create value and build an identity and brand.For different people or organizations, there will be different priorities across the six elements of success in a connected world. However the real power comes when they are managed in combination to both generate and exploit opportunities.Read more: http://rossdawson.com/frameworks/success-in-a-connected-world/#ixzz2iLKWrmMn
You can see that there are seven elements of value I’ve highlighted, and they fall into three “value types”: economic, architectural and strategic.The economic value of Cloud is largely about being able to align the timing and size of the investments you make with the value you receive – variously referred to as “pay as you go”, “pay as you grow”. You don’t pay $millions for infrastructure that only delivers value months or years later; you pay for what you actually need, when (or soon after) you use it. And you don’t purchase an asset that then depreciates (like crazy).The architectural value of Cloud is about having an simple, consistent abstract environment presented to developers and operations folks that hides a lot of complexity, making it much quicker and easier to develop and deploy applications.The strategic value of Cloud might be easily conflated with the economic value, but I think it’s different. It’s this: Cloud platforms help you focus on what makes your organisation more effective and different, and leave all the other stuff to a third party that is dedicated to doing a great job for a competitive price. This is about focus and it’s also about avoiding having to train people to do things that fundamentally don’t add value to your organisation (think “Lean IT” if you like.)http://www.mwdadvisors.com/blog/2009/06/seven-elements-of-cloud-computings.html