The document discusses the relevance and scope of business apps. It describes how business apps can replace laptops by providing key business functions like email, collaboration tools, and CRM capabilities from any location. It provides examples of popular business apps in India and discusses how the market for business apps is growing rapidly as smartphone and tablet adoption increases in India. The document also explains how business apps can perform CRM activities like providing customer data, feedback mechanisms, location-based targeting, and facilitating ordering and payments. It argues that business apps are an effective way for companies to interact with and service their customers.

1. The relevance of the apps business
In today’s post, we’d like to highlight some really
useful iPad applications that might replace the
things you do daily with your laptop or net book.
With a piece of iPad and these applications, you
probably don’t need to carry a laptop around. Here
are 30 useful iPad applications for Business you might
find handy on your next project pitch or business
trip.
In this modern world of business, taking HQ with
you is becoming easier than ever before. Keep your
finger firmly on the pulse of your business from
virtually anywhere with the best business tools
available for iPad. From email clients to
collaboration tools, you’ll never miss a beat
regardless of where your work takes you. Be
forewarned, you may never want to go back to your
desktop again.

3. What is CRM:
Customer relationship management is a model
for managing a company’s interactions with current
and future customers. It involves using technology to
organize, automate, and synchronize sales,
marketing, customer service, and technical support.
HOW CRM IS IN THE APPS BUSINESS
Business software or business application is
any software or set of computer programs that are used by
business users to perform various business functions.
These business applications are used to increase
productivity, to measure productivity and to perform
business functions accurately.
Some business applications are interactive, i.e., they have
a graphical user interface or user interface and users can
query/modify/input data and view results instantaneously.
They can also run reports instantaneously. Some business
applications run in batch mode i.e. they are set up to run

4. based on a predetermined event/time and business user
does not need to initiate them or monitor them.
Some business applications are built in-house and some
are bought from vendors (off the shelf software products).
These business applications either are installed on
desktops or on big servers.
The term covers a large variation of users within the
business environment, and can be categorized by using a
small, medium and large matrix:
 The small business market generally consists of
home accounting software, and office suites such
as OpenOffice.org or Microsoft Office.
 The medium size, or small and medium-sized
enterprise (SME), has a broader range of software
applications, ranging from
accounting, groupware, customer relationship
management, human resource management
systems, outsourcing relationship management, loan
origination software, shopping cart software, field service
software, and other productivity enhancing applications.
 The last segment covers enterprise level software
applications, such as those in the fields of enterprise
resource planning, enterprise content
management (ECM), business process
management (BPM) and product lifecycle management.
These applications are extensive in scope, and often come
with modules that either add native functions, or
incorporate the functionality of third-party computer
programs. Technologies that previously only existed
in peer-to-peer software applications,

5. like Kazaa and Napster, are starting to feature within
business applications.
Some of the successful business apps in india-
 sbi apps.
 icici apps.
 olx.
 flipkat.
 make my trip.
 espn.
 toi.
 irctc.
 ebay.
Scope of business app in the current
market:
1. According to research 29 million smartphones and five
million tablets were bought by Indian consumers’ in2012.
2. The phone sales for the year represented a jump of 145
percent over the previous years.
3. According to a research that by 2015 ,India will have a
4. Smartphone population of 382 million.
5. 50 percent will be the active internet users.
6. And the user will download 45 apps average annually.
7. Currently Indians only download 10 apps average annually.
8. In 2012 more than 60 billion app were download across the
world.

6. 9. In 2013 global app download will cross more than 300
million.
10. Indian smartphone and tab users will download over 800
million apps.
In 2016 their will be over 8 billion apps download in India alone.
How the apps makes the work as crm.
1. It gives the data about the brand as well about the
company.
2. It gives the data about the particular product.
3. All the details about the company is available in the apps.
4. You can order or purchase the goods through the aaps.
5. You can register your complain through the apps.
6. You can get the customer care help through the apps.
7. You can give your feedback through the apps.
8. It is less time consuming.
9. You will get all the service in your hand.
10. Easy to use.

7. Why the company preferring the business apps.
1. It more effective than the other media.
2. It is easy to reach near the customers.
3. In one place all the data are available.
4. The risk managing is less.
5. More information about the product is available.
6. All the service in one place.
7. easy to update new products.
Why mob apps become a new way for giving service.
1. Now a day’s customer has less time to know about a brand through
other media. Now a huge amount of people using mob , it is the best
way for targeting the customers.
2. By mob business app you can able know the location of your
customer, by that you can target the customer by their requirement.
3. Customers has less time to give in front of salesman to know about
the product.
4. And in a single advertisement you cannot put all the data but in an
apps you can load all the data.
5. Any time you want to see about the brand you can see it.
6. It is time saving.
7. It helps the customers to manage their cars from their own pocket.

8. HOW ALL THE CRM ACTIVITY ARE
PERFORMED BY A BUINESS APP.
1. Crm is all about interactions with current and future
customers.
2. Business apps are the best way to provide crm services.
3. It gives all the data about the brand.
4. A clear view of the company.
5. Future products of the company.
6. Helps in knowing the consumers’ needs.
7. Easy to get customers feedback.
8. Easy know the location of the customer.
9. Easy to give an order.
10. Easy to get payment.
11. Easy to update the data at any time.

9. Development
- OBAs can be developed to meet a multitude of customer needs.
For example, a company may want to:
- Extend its LOB application to more users.
- Implement an application that consolidates multiple user
interfaces into a 2007 Office system document or SharePoint
Server Web page.
- Build a workflow application that helps users to regain control
of critical documents.
Companies can buy OBA's from their application vendors, or
they can build their own OBAs. ISVs and integrators can build
applications consistent to the OBA paradigm, and leverage the
existing IT investments of their customers with the goal of
delivering more end user productivity. Microsoft has also
developed an OBA application, in cooperation with SAP, that is
called Duet.
future business apps

10. 1. Vas. (value added series)
2. Ivr. (interactive voice response)
3. App of Renault. (check the of preferred color)
4. Sdk. (softer development kit.)
5. Ford company is working with make his cars more
friendly,.
6. ERP (enterprise resource planning)
7. OEM (original equipment manufacturer)

12. Thank you
By – prof sainik som sir……………..
Name - Sagar kumar behera
Roll no – som/bbs/sum/2013/07