The document provides guidance on developing an ethical marketing plan with long term goals and a focus on motivating customers. It recommends including a purpose, action plan, resources needed, and timeline. Additionally, it suggests considering generational motivators and buyer types, outlining the sales process, developing collaborative partners, and gathering feedback to improve marketing efforts over time.

1. Ethical Marketing by Sonja Onthank

2. What If ?

4. PARTS for a Marketing Plan P-Purpose: To create ____ for ____ audience, so people get _____ benefits. A-Action: To generate sales in ____ geographic area with ____ lead generation efforts for ___ number of prospects. R-Resources: $_______ is needed to _____. This includes the cost for printing, editors, graphic design and website creation. An additional $______ is needed for _____. A breakeven point will occur when ____ is sold. T-Timeline: To have ______ in place within ___ months. S-Special Rewards: To improve _____. Paraphrased: The Mission of Metropolitan Senior Network is dedicated to promoting the professionalism of marketing appropriate housing for long term healthcare residents. The core values of this organization are Compassion, Accountability, Respect and Excellence. Our group has a focus on ethical marketing practices.

9. AIM Goals Attainable plans to guide the process Imaginative, inspirational ideas Measurable outcomes

12. Getting Referrals Incentives as an Invoice Discount Greetings and Updates Extra Services Annual Surveys Published Case Studies Web Testimonials Market Research

13. Collaborative Partners? Hospitals Estate Planners Real Estate Agents Financial Experts Estate Planners Housekeeping Mobility Experts Motor Home Sales In-Home Services Community Events Insurance Brokers Travel Agents

14. Feedback & Improvements Internal departmental concerns? What upgrades were made to the facilities? What changes have occurred in administration? What resonates as a need for other departments? What improvements will be valued by the consumer and non-qualified clients?

15. Questions?