This presentation looks at critical choices that a start-up business owner must consider.

1. Business Exchange Empowered Start-up Business Success Secrets What are the qualities that all business owners must consider? By Sonja Onthank 2/8/11

2. Small Business Success Focus Keep Learning—Read It, Listen To It, Attend It. Focus on Strategies that Cut Thousands of Dollars and Years of Hard Work Create Profitable Products that WORK Create a Business-Building Strategy Establish Contingency Plans The One Thing Your Product MUST Do is be BETTER than Competitors

3. What Prevents Business FailURE Business Owners, Take Care of Yourself The Best Businesses Have the Best People You Must Think Faster Than Your Competitor Think What Skill Would Help ME Double MY Income in the Coming Year? — Write Down the First Thing that Pops in your Mind. Imagine Success to Prevent The Opposite

4. 10 Requirements for Business Success Products or Services that People Need and Want — If it isn’t the right product or service, change it. Marketing Plans that Earn to Right for Prospective Biz Sales Plans that Convert Prospects to Customers Product Diversity Plans Proper Distribution for Your Products and Services Financial Plans to Acquire and Manage Money Pricing Strategies that Maximize Profits A People Plan that Creates a Circle of Influence IT Focus that Keeps you on Cutting-Edge Possibilities Personal Plans to Maximize Personal Growth Possibility

5. Qualities for Successful Businesses What Type of People Do You Hire? What Type of Customers Do You Accept? What Type of Personality Does Your Company Have? The Ideal Customer Experience Offer Diversity to Your Products or Services Deliver on Your Promises Market Based on What Prospects Say They Want

6. USP—Unique selling proposition Online directories—who has the most listings? HVAC—who has the best brands? Real Estate—who has the best inventory? Dry Cleaning—who is willing to sew a button? Clothing—who has the best selection Tools—who has the most durable product? CPA—who is the best communicator? Software—who has the best support?

7. What breeds success? Discover What’s Needed To Improve Cash Flow Learn How to Sales Reps Can Improve Listen to Trigger Words that Indicate a Prospect is Willing, Able and Ready to Buy Find Out What Why Competitors Win a Sale Determine What Objection Handling is Needed for Your Product

8. Leaders sharpen the tools Embrace the Idea that Great People must be in Your Circle of Influence Attend Events Where Learning Reinforces Your Beliefs and Adds Clarity to Your Leadership Find Ways to Mastermind Your Ideas Keep Yourself Fit and Healthy Be Prepared for the Unexpected

9. Presentation summary Meet Customer Expectations Create a Warm Greeting with Clients Be Dedicated to Promises Made Learn More, Hire the Right People Make Customers Happy & Ask for Referrals Quality Traits that Attract You Are the Principles You Want for the Personality of Your Business