3. Pre-sales
Identify type of
Companies
Good
Highly
Relevant-
High priority
Ok
Relevant
but not
on high
priority
Bad
Not relevant but can
still be approached
for other services
Reaching out to
target audience
Email
Mining
Decision maker
CXO / VP level
Official IDs containing
company’s domain
name
Do-not approach contacts
working into
Marketing/BD/Finance
Calling on their phone
numbers
Pre-sales Mining Process
4. Keywords for classification of Companies
Good Ok Bad
Startups App development E-commerce companies
Funded(VC or angel
investor)
Software development Design studios
Product oriented Embedded chips CADD solutions
Manufacturing/Cleantech
HR/Recruitment/Consulta
nts
Database selling
companies
Electronics and
Semiconductors
Education and e-learning
Traders or 3rd party
vendors
IT/Cloud/SAAS/Big-Data Training companies
Mobile technology(VAS)
Social networking and
dating websites
Founders from research
background
Pharma or Biotech or Medical Devices Companies are avoided as we don’t operate in
those technological areas. Our focus is primarily on India based start-ups.
5. E-mail Mining-How to find an email address
1. Use the Google Doc spreadsheet at bit.ly/1lTUSbX (Remember that you’ll have to be
logged into your Google account in order to make your own copy of the document)
2. Copy the spreadsheet and fill in the details in the yellow boxes
3. Donot mine gmail/yahoo or other generic email ids(info or contactus or hr)
The spreadsheet’ll provide you with all the possible combinations generally used in the
corporate world to create email address
Most common email syntaxes are:
•first initial +last name@companyname.com
•last name@companyname.com
•first name@companyname.com
•first name+last name@companyname.com
•first initial+last initial@companyname.com
•first initial+last name@companyname.com
•first initial.lastname@companyname.com
•first initial@companyname.com
6. Email mining is done by using the below mentioned tools or methodologies:
•Google Search
It is the most basic form of search google the syntax combinations mentioned in the
above slide(do-not use the double-quotes). Asterisk is usually added to improve the
search results.
•Creating a Zoominfo or Jigsaw/Data.com account
Register for these websites and search.Data.com a contributory contact database
that is free to join. After you’ve exhausted you’re credit for free contacts, you can
exchange your rolodex for access to target emails.
7. Incorrect
Correct
•Using Rapportive
If Rapportive populates a profile, I know I have guessed correctly. Note the
difference:
To guess the correct email start by plugging in popular email syntaxes followed by
the company’s domain name in the “Compose Mail” section. There are frequent
instances where you may have guessed correctly, yet it does not populate a profile.
This occurs because their data sources (Rapleaf amongst others) does not possess
additional information for that email.
Source: distilled.net
8. Incorrect
Using MailTester
This service checks whether email addresses are attached to a specific domain
then determines whether the name combination you’re trying is correct. It is
preferably used when rapportive doesn’t come up with relevant results.
Correct Do not permit
If the server allows email address verification, MailTester will let me know if the syntax is
correct.
