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2. Digital Marketing Strategy
Service
Information
Brand
Positioning
Addressing
Service
Queries and
Issues
Customer
Engagement
FOCUS
Mobile Support –
BB, Android
Web
Interface
Social Media
Presence
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3. Channel Strategy
Twitter
•Announcement of new product offers, discounts etc.
•Conversations with customers
•Exclusive channel called Flipkart support with prompt response
time
•Tweet about their technology through Tech at Flipkart engaging
followers about the latest in technology and services
Facebook
•Q&A updates
•Product updates
•Exclusive Customer Tab for support
•Cover Photo in FB reflects any event or celebration like a
festival, onset of a season etc
Blogs
•Official blog gives updates about the company
•Information about industry events, changes in technology etc
•Exclusive technology blog for all the tech followers
Google Plus
•Regular interaction with its 14,000 followers
•Product updates, Offers, and deals
Flipkart Affiliate
Program –
Banner adds placed on
sites like facebook, google
to redirect users to the
company site
(Promotes brand
recognition and recall)
Flipkart does not have
their own youtube channel.
However, all advertising
campaigns on youtube are
very popular
e.g. Flipkart: „No Kidding
No Worries‟ campaign
received 66,178 views
3.EARNED
1.Owned 2.PAID
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4. 124
326
14
300
16
0
Blogs Micro Blogs News
Media Sharing
Micro Blogs and Media
together receive the
maximum share of feedback
and we have referred to the
same for our analysis
Sites referred are
Facebook.com, Twitter.com,
Mouthshut.com and
desidime.com
Online Social Mentions of FlipKart In last one Month : Total – 780
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5. Digital Marketing Strategic Plan
-Facebook, Twitter, YouTube &
Mobile
Digital Marketing Strategic Plan
-Facebook, Twitter, YouTube & Mobile
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6. Facebook
• Facebook-two way
communication
1.Update
information(flyers/ pics/
videos/ surveys) everyday
2.Facebook ads
3.Invite more friends to join
4.Coupons and other
incentives-creative apps
5.Emphasize mobile
subscriptions
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7. Twitter 5/14/2014
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8. Twitter
1. Update news about
Coke Zero
2. Follow organizations
and people who like
sports and brand loyal
with Coca Cola
3. Set up customer
reward system
4. Use mobile devices-
code bar get the
coupon
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9. YouTube
• Coca Cola Commercial on
YouTube
1. Entertainment
“the Coke Zero & Mentos
Rocket Car”
2012 London Olympic
Games sponsorship
2. Tagging the right way-
optimization
3. Link all the social media
account together
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10. Mobile Strategy
1. Enable
friends to
comment,
upload and
consume
their
content
3.
Engageme
nt apps
2. Package design
competition
campaign
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iphone digital marketing Strategy5/14/2014
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Areas Monitored By These Free Tools
• Traditional / mainstream
websites
• Social networks (e.g.
Facebook, MySpace, Bebo)
• Social news / bookmarking sites
• Forums / discussion boards
• User-generated content (UGC)
• Blogs
• Microblogs (e.g.
Twitter, Jaiku, Plurk)
• Tags
• Images
• Video
Source: Online Reputation and Buzz Monitoring Buyer‟s Guide 2008
http://www.e-consultancy.com/publications/online-reputation-and-buzz-
monitoring-buyers-guide-2008/
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BMW
• BMW has started digital marketing since 2001
when he conduct a research and found about
85% of customers used the internet before the
buy a product.
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22. Digital Marketing Strategy
• Developed BMW Applications
• E-newsletters
• E-magazines
• In order to gain its website traffic BMW has
generate a Search Engine
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23. Digital marketing strategy
• BMW e-marketing strategy incorporates social
networks such as Facebook , twitter and Youtube
due to the potential of reaching a great number
of people at relatively low cost.
• BMW use social media networks as they allow
multimedia and interactive communication with
a large number of consumer enabling to conduct
iral, communal and influenced market
campaigns
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24. Digital Marketing Strategy
• The official BMW Facebook has 13,396,064 likes
and more than 1,00,000 folowers aon twitter
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