This report is a quick snapshot of how the new "green cars" or economy cars are perceived in the Indonesian social media landscape shortly after the unveiling in the Indonesian Autoshow 2013. The brands compared are Toyota Agya, Daihatsu Ayla, Honda Brio and Datsun GO.

1. Social Media Comparison of
Economy Cars in Indonesia

2. Scope
Period: 7 October - 11 October 2013
Tracked Channels
News & Media
Twitter
Facebook
Detik.com
Global Twitter Timeline
Public Pages
Kompas.com
Local Twitter Timeline
Public Statuses
Tribun News
Akun resmi
Halaman Resmi
The Jakarta Post
Seruu.com
Okezone.com
Bisnis.com
Viva News
Metro TV News
Republika
Inilah.com
Beritasatu
merdeka.com
tempo.co
liputan6.com
Keywords
Honda
Toyota
Daihatsu
Datsun
Honda Brio
Toyota Agya
Daihatsu Ayla
Datsun Go
Social Media Report Sample

3. Key Findings
Toyota’s social media campaign “Daily Quiz Agya” significantly pushed volume
and interaction throughout the listening period, making it the brand most
mentioned
The brand most mentioned in context with “cheap” or “economy” car was
“Daihatsu Ayla”
Honda, Daihatsu and Datsun were NOT running any specific social media
campaigns throughout the listening periode
Facebook conversations surrounding Honda Brio was predominantly abount the
TVC which featured the girl band JKT48

4. Summary
2,413 Posts and 859 interactions were captured on monitored channels through
7 October until 11 October 2013
Posts with most interactions
Social Media Report Sample

5. Share of Voice
Toyota Agya (1,013 Posts) was most mentioned
brand in relation to the term “economy”, followed
by Daihatsu Ayla (779 Posts) and Honda Brio
(566 Posts)
Social Media Report Sample
Most conversations mentioning Honda,
Toyota dan Daihatsu occured on Twitter
Toyota’s social media campaign “Daily Quiz
Agya” pushed interactions to exceed Daihastu

6. Media Analysis
“Best Buy in City
Car”
Media conversations surrounding Honda Brio mostly circulated around the “Best Buy
City Car Award” and the rumored 55 Million Honda economy car launch in India
Social Media Report Sample

7. Media Analysis
“Design”
“Sales”
“Karimun”
“Malaysia Copy”
“Karimun Wagon”
“Raise in Car Prices”
Media articles for Toyota and Daihatsu focused on comparisons with rival car from
Suzuki “Karimun Wagon”, car design and the raise in car prices to push sales of
economy cars
Most article comments were dominated by Honda Brio, talking about the rumored
economy car from India
Article Comments
Social Media Report Sample

8. Media Sentiment
Economy Car Topics
Comparison article
with Suzuki, Daihatsu,
Toyota & Honda
Media sentiment was mostly positive and mostly mentioned by local
media sites “Bisnis Indonesia” and “Viva News”
Social Media Report Sample

9. Forum Buzz
Malaysia
Honda Toyota War
Malaysia
9 new forum threads were created this week with the
dominant topic “Malaysia Copies Ayla Design” with
most of the threads created on Kaskus & Modifikasi
In total 199 posts were posted on these threads
throughout the last week
Social Media Report Sample

10. Twitter Buzz
Jual Honda Brio
Penghargaan City Car
Freed
Mobil 50jt
irit
Daily Quiz
Agya Hunt
Available Stock
#DaihatsuAyla
Karimun Wagon
Mobil Murah
“Daihatsu Alya” was the brand most associated with the term “Economy Car”
Social media campaign Toyota “Agya Hunt” was the most successful social media campaign throughout
the week followed by the hashtag #DaihastuAyla pushed by Daihatsu
Twitter conversations surrounding Honda Brio were mostly dominated by news tweets
Social Media Report Sample

11. Facebook Buzz
“55 Million Car”
“Honda Brio TVC”
“JKT48”
Positive and high volume mentions of the JKT48 girl band appearance in the Honda Brio TVC
dominated the brand conversations on Facebook
Rumors about the 50 million Honda car was partially mentioned in Facebook posts
Social Media Report Sample

12. Opinion Leaders
@halojakarta
/PRFMnewschannel
@fjbbandung
/Nabilaholic
@otomotifweekly
/AllMemberJKT48
@harianjogya
@prfmnews
@hondaisme
Cheppy Cahyadi
Moh Nur Fajri
VIVANEWS

13. Thank You.