Presentation by Sovedo.com Social Media Blog. http://sovedo.com/ A step by step guide to help you launch a Facebook Contest. Free Resources available to help you create contest for Free.

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2.  Why run a Facebook Contest?
 How to run a Facebook Contest?
 Final thoughts
 Resources
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3.  Fans love to win freebies
 Boost engagement on the page
 Non-fans will LIKE your page so that they can
participate
 Create awareness about new product or
service
 Promote a product/service
 Generate leads by capturing fan details
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4.  Set clear objectives
- Ask yourself what do you want
- Do you want new fans
- Do you want engagement
- Do you want leads
- Do you want to promote something
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5.  What type of contest you want to run
- A photo contest [works great with fans]
- A video contest
- Submit story/short message
- Sweepstakes
- Quiz contest
- QnA contest
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6.  What is the giveaway
- Consider your budget
- How many winners [ generally 3 is good]
- Free sample
- Vouchers
- Discount codes
-Your products, etc
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7.  Setting up terms and conditions
- Lay down clear terms and conditions
- Refer to facebook promotion guidelines
- Define selection criteria
- Competition timeline [start and end date]
- How user information will be handled
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8.  You have to adhere to Facebook Promotion
Guidelines which clearly state what kind of
promotions are valid, and ways in which one
should and should not run a
contest/sweepstakes
 Read those here
http://www.facebook.com/page_guidelines.p
hp#promotionsguidelines
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9.  Promotion
- It is very important to promote your contest
- Craft a promotion plan
- Promote via daily wall posts
- Promote via Facebook ads
- Promote via Newsletters/Email Blasts
- Add a link on your website/blog
- Promote it offline in your stores
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10.  Track Performance
- Always remember to note down you page’s
statistics before the launch and after the
launch
- Consider some key metrics such as –
Likes, People Talking About, Leads
generated, Traffic generated
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11.  Facebook contest is a great opportunity to
engage fans and generating leads. Always
plan in detail and execute.
 Keep coming up with at least 1 contest each
month to keep your community engaged
 Leverage the rise in engagement post the
contest by uploading quality content on the
page.
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12.  Here are some resources to help you create
and launch a Facebook contest
- Easypromos
- ShortStack
- Wildfire
- Fanappz
- Eazycontest
- Fanzila
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