Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
SBG 2012 - Online Challenge
1. Solvay Business Game 2012
– Online Challenge SNCB-Holding
Offering Temporary Working Space in Belgium’s Largest Train Stations
2. SNCB-Holding & Solvay Business Game
1. SNCB Group & SNCB-Holding
2. What is Networked Mobility?
3. Video: the assets of “The Station”
4. The mobility network - case: stations
5. The Business Case
3. Solvay Business Game 2012 — Online Challenge SNCB-Holding
1. SNCB GROUP
& SNCB HOLDING
4. The SNCB Group and the station: some figures
§ The SNCB Group has one of the densest railway networks in
Europe
§ 226 million passengers for 10 million inhabitants
§ A growth of more than 50% in 10 years
§ 542 stations and stops for an area of 32.500 km²
§ 37 stations welcome 65% of all passengers. This means 3 million
passengers and hundreds of thousands passers-by a week
§ The SNCB Group is one of Belgium’s biggest investors
5. Mission and vision of SNCB-Holding
To play a key role in Belgium’s mobility
Mission in our capacity as public service provider
Key player in
Supporting and Offering mobility
Belgian mobility
coordinating services
Vision policy
SNCB Group and Visitors of
Stakeholder
its subsidiaries stations
mobility
6. Solvay Business Game 2012 — Online Challenge SNCB-Holding
2. WHAT IS
NETWORKED MOBILITY?
7. Mobility for all
§ A sustainable solution is only feasible with public transport
at the center
§ Safer, ecological, …
§ Social: mobility as a right for all
§ Working
§ Studying
§ Leisure
§ Intelligent combinations with other transport modes (also private)
allow for a total mobility solution
Networked mobility
8. What is “Networked Mobility”?
Choosing the optimal mobility service tailored to
the individual needs/wishes of each customer
Classic pattern “Networked”
§ Same pattern each day § Pattern varies depending on the
circumstances
§ One (maximum two) transport § Combines different modes
means § Shared: “use” instead of “property”
§ Uses new communication technology
§ According to habits, little need ð the “station in your pocket”
for information
9. Solvay Business Game 2012 — Online Challenge SNCB-Holding
3. THE ASSETS
OF THE STATION
10. Solvay Business Game 2012 — Online Challenge SNCB-Holding
4. THE MOBILITY NETWORK
CASE: STATIONS
11. The mobility network – case: stations
Stations in their environment:
multimodal & multi-functional Housing
Offices
Service points
Public urban
transport area
Stores
Bike parking area
Car parking area
12. SNCB-Holding, motor of “networked” mobility
train
...stimulates the cooperation
between PT-partners
tram, bus, metro
...creates new partnerships
private car
bicycle sharing
car sharing
...makes stations more attractive
e-car
shops, services, security
stations & their environment
... elaborates innovative solutions
information & journey planning
13. The Station – vision
A station is more than the place where you take the train…
14. Stations are intermodal centres
Easy transfers of one transport mode onto another
Sustainable mobility in the city
17. Stations make
the link between different city districts
Form a vital part of the city
Open architecture and visible rail infrastructure
18. Stations and their environment
are multifunctional economic poles
Variety of functions: housing, work, shopping, leisure…
living, working, shopping, relaxing…
Safe, livable and pleasant station environment
21. The Business Case (1 of 3)
• SNCB-Holding owns, builds and operates Belgium’s 37 largest stations and
offers trans-modal solutions and services:
• For example, SNCB-Holding recently completely renovated Antwerp-Central,
Brussels-Central, Liège-Guillemins and plans to renew Mons, Ghent, Ostend,
Mechelen...
• In its stations, SNCB Holding offers trans-mobility solutions (connexions with taxis,
shared cars Cambio, public transport, shared cycles…). It also offers retails
services through convenience retail shops and catering facilities.
• As part of the development of a global mobility strategy and in order to
optimize the use of its available station space, SNCB-Holding is currently
evaluating a business-to-business proposition in 12 important stations:
Brussels-Central, Brussels South, Brussels-North, Ghent, Leuven, Antwerp-
Central, Liege, Mons, Charleroi, Brugge, Namur, Mechelen.
23. The Business Case (2 of 3)
• One of these development areas could be “temporary working places and
meeting rooms” for which a sound business case has to be prepared.
• Your mission, should you accept it, is to present a business case
• …empowering a strong concept around temporary working places and
meeting rooms,
• …with a creative and extended service proposition,
• …based on your own market research & analysis, a product definition
and a financial analysis.
• Potential partnerships are a street that can be walked through.
• For your analysis you may assume a monthly rental price of 100€/m².
• Service providers who we currently look at for inspirations are
www.regus.com, www.seats2meet.com, www.eurogreenit.eu,
www.bardoffice.be, www.thehub.be, www.aspace.be .
24. The Business Case (3 of 3)
• Your output, a 10 to 20 slides Powerpoint presentation, will be assessed on
the following criteria:
• 30% creativity and business proposition
• 30% marketing soundness
• 30% financial analysis & detailing of the assumptions
• 10% packaging of your output.
• This output has to be delivered by February 15 2012.
• Results will be proclaimed during the Solvay Business Game. This exercise
will be valued in the total Game results.
