In the seminar, Pat will share his experience and provide an overview of: the application of social media to the business of government and engagement with citizens developing a strategic approach to using social media as well as supporting a culture of collaboration. Pat\'s presentation will draw on a range of practical Gov 2.0 examples in the Department of Justice such as Fire Ready mobile applications, Championship Moves, Cameras Cut Crashes, and the Sentencing Advisory Council.

1. lessons in Gov 2.0
building strategy from the inside out
Patrick McCormick
Manager Digital Engagement
Department of Justice
Gov 2.0 seminar Melbourne
24 November 2010
Unless indicated otherwise, content in this
presentation is licensed:

3. Gartner hype cycle

4. Gartner hype cycle
Gov 2.0

5. Gartner hype cycle
Gov 2.0
hype cycle

6. don’t believe the hype
http://www.youtube.com/watch?v=sIFYPQjYhv8

7. but believe in social disruption

8. lessons in Gov 2.0
building strategy from the inside out
1. we are here now
2. rebooting the business case
3. Gov 2.0 from inside out
4. public purpose at Justice

9. 1. we are here now
Map of Online Communities 2010: Randall Munroe/xkcd, Ethan Bloch/Flowtown

10. what is this thing, Gov 2.0 ?
the new economy begins with technology and ends with trust
- Alan Webber 1993
web 2.0
Gov2.0
government

11. a working definition of Gov 2.0
Gov 2.0 begins with public purpose and ends with trust
and is powered by…
citizens, government, technology and PSI on the Internet
(what we usually talk about when we talk about Gov 2.0)

12. what does this have to do with us?
public
sector
public
goods
public
policy
public
services

13. we need to go back to first principles
public purpose
public
sector
public
goods
public
policy
public
services

14. public
purpose
trust
Gov 2.0 is not about technology

15. but Gov 2.0 is powered by technology
citizens
internet
governmentPSI
technology

16. public
purpose
trust
Gov 2.0 begins with public purpose
and ends with trust
technology
citizens
governmentPSI
internet

17. the tragedy of the commons
• the situation in which multiple individuals, acting independently, and solely and
rationally consulting their own self-interest, will ultimately deplete a shared limited
resource even when it is clear that it is not in anyone's long-term interest for this to
happen
- Wikipedia
Wikipedia

18. the bounty of the digital commons
• close to zero marginal cost of production
• close to zero marginal cost of distribution
• scale not scarcity

19. the bounty of peer to peer production

20. the bounty of self-selection and meritocracy

21. the public sector is evolving
1. 20th century administrative bureaucracy
2. new public management - performance
3. triple bottom line - shareholders and stakeholders
4. co-productive, shared enterprise
read-only
rigid, prescriptive, hierarchical
read-write
agile, principled, collaborative

22. citizen expectations are changing
3 types of expectations - Charlie Leadbeater
• I need – essential services government must provide
• I want – discretionary services responding to demand
• I can – option to self select, participate, co-produce
why now?
• Internet 1.0 – low or no cost production and distribution
• netizens 1.0 – surplus computing and doing capacity
• web 2.0 - new tools, behaviours, expectations

23. the Internet has something to do with it
compact yet immense, a ‘small world’
• 10x growth adds ‘one hop’
• growth is organic and ad hoc
• ‘see for yourself’ nature
power law distribution
mostly below and above the mean
•few with many links
•many with few links
In Search of Jefferson’s Moose - David G. Post
power law distribution
mostly below and above mean
• few with many links
• many with few links
The Wealth of Networks – Yochai Benkler

24. what does this mean for government?
a new approach
• share (not cede) power, when and where appropriate
• maintain authority in old and new models
• moving from a PDF to a Wiki
key components
• culture of experimentation and collaboration
• open access to public sector data and information
• voice of authenticity, uncertainty and contestability

25. emerging policy platform
Victoria
• parliamentary inquiry into PSI
• VPS innovation action plan
• government response on PSI
• government 2.0 action plan
Commonwealth
• Gov 2.0 Taskforce report
• APSC online engagement guidelines
• declaration of open government

26. 2. rebooting the business case

27. co-production with or without us
• “information wants to be free”
- Stewart Brand
at first Hackers' Conference in 1984

28. crowd sourced pattern recognition

29. evidence based policy and targeted services?
people are talking in new ways, in new places
0
1000
2000
3000
4000
January February March April
Month on Month Trend
Alcohol & Street Violence
Social Media Analysis
26%
Results
1081 71%
Change
April 2010

30. what are the costs and gaps of traditional methods?
Violent CBD
brawl
Street violence
talk spawned by
Williams’ death

31. focus on outcomes over processes
• new tools demand less structured approach
• business cases need iterative, adaptive methodologies
to respond to unexpected challenges, benefits
‘the cathedral and the bazaar’
– Eric Raymond

32. follow rules of disruptive innovation
• think big
• start small
• fail fast

33. avoid inflexibility of massive projects
• think big
• start small
• fail fast
• think small
• start big
• fail slowly
Valberg Lárusson, Flickr

34. large projects benefit from rapid prototyping
• time and budget constraints
• eliminate technical and
bureaucratic barriers
• select team with diverse
expertise, experience

35. agile approach rewards innovation
• co-locate ‘skunk works’ project
• daily, agenda free meetings
• all ideas valid, fast decisions
• draw upon external expertise

36. 5 principles for enterprise adoption
1. focus on low-level pain, not high-level possibilities
2. go for incremental gains, not overnight success
3. don't bother nailing down requirements
4. no progress without political juice
5. make sure something happens when nothing
happens
Scott Ryser RRW: http://www.readwriteweb.com/enterprise/2010/11/5-principles-for-
enterprise-adoption.php

37. 3. Gov 2.0 from the inside out

38. supporting a culture of collaboration internally
• more than laws
• courts, consumers,
indigenous, racing,
gaming, prisons
and more
• over 7,000 staff

39. conversations, questions, problem solving

40. encouraging content creatives

41. seeking and voting on ideas openly

42. working together across boundaries

43. 4. public purpose at Justice
CFA, Black Saturday, Flickr

44. shared public purpose
• outcomes focus - communicate goals
• shared responsibility, social capital
• creating co-production opportunities
• open and transparent - access to PSI

45. establishing trusted, authentic presence on
new platforms

46. listening for citizen pain points
(cc @justice_vic) Working with Children
check was 90% done (almost 11 weeks),
lodged an Employ instead, and it will restart
and take another 12 weeks. What a stupid
system…
@deonwentworth Deon - thx for your
feedback. Don't know right now what
happened or why it's like that - but will have
someone look into ^D

47. exceeding expectations by following up
@deonwentworth Have chased up and have
an answer for you. Pls dm your email addy or
contact # as response won't fit in 140 spaces.
Thanks ^J
@justice_vic No need, got the check
yesterday, start 2morrow. Thx a lot 4
following this up, thought You'd forgotten. If
you still need to, you can email me at…

48. building trust through open an exchange
@deonwentworth Simple answer: starts over
when changing categ. - makes extra sure no
charges after applying. Annoying yes, but we
err on side of extra protection for kids. ^D
@justice_vic thanks. Got my card earlier in
the week.
#goodjob @justice_vic for not giving up on
customer enquiries and following through
right to the end

49. seeking citizen input, educating interactively

50. sharing information to reduce costs, build trust
and confirm public safety objectives

51. fostering shared responsibility through
citizen engagement and content creation

52. maintaining community engagement to
better cope with complex problems
Yarra Valley, Black Saturday, Flickr

53. going where people are to build trust and
improve access to information
9,300 fans x average 150 friends = 1,209,000 people

54. because people want to help and play a role
that government is well placed to facilitate

55. seeking citizen support for emergency volunteers
Vital. Valued. Victorians.

56. sharing emergency information in timely, convenient
way extends frontline response to community

57. mobile apps enable citizens to help
themselves and their neighbors

58. geospatial data and location awareness put
powerful tools in the hands of citizens

59. community crowd-sourcing with Ushihidi

60. lessons in Gov 2.0
building strategy from the inside out
1. we are here now
2. rebooting the business case
3. Gov 2.0 from inside out
4. public purpose at Justice

61. Thanks!
Questions?
Patrick McCormick
pat.mccormick@justice.vic.gov.au
@solutist
@justice_vic

62. re-using this presentation? the fine print…
• Parts of this presentation not under copyright or licensed to others (as indicated) have been
made available under the Creative Commons Licence 3.0
• Put simply, this means:
– you are free to share, copy and distribute this work
– you can remix and adapt this work
• Under the following conditions
– you must attribute the work to the author:
Patrick McCormick (pat.mccormick@justice.vic.gov.au or paddy@post.harvard.edu)
– you must share alike – so if you alter or build upon this work you have to keep these same conditions
• Unless stated otherwise, the information in this presentation is the personal
view of the author and does not represent official policy or position of his employer