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Copyright © 2014 SolutionsIQ Inc. All rights reserved.
6801 185th Ave NE, Suite 200
Redmond, WA 98052
solutionsiq.com
1.800.235.4091
Active Portfolio Management
PREPARED BY
John Rudd
President, SolutionsIQ
About Presenter – John Rudd
» President and Chief Impediment Buster at SolutionsIQ.
» Formerly a partner in a boutique financial consulting &
investment banking firm.
- Led the firm’s financial practice specializing in advisory services,
mergers & acquisitions, and interim management.
- Filled multiple interim executive roles including CEO, president,
CFO, and chief restructuring officer.
» Previously the CFO of a West Coast oil company and a
commodity lender for ING.
» B.S. in Economics from the University of Minnesota;
MBA from the University of Southern California
Active Portfolio Management, John Rudd, SolutionsIQ 2
About Today
Session:
Active Portfolio Management
Objective:
To define how you can make active investment decisions across portfolios when you
have Agile capabilities.
Target Audience:
» Non-technical individuals on the business side of an aspiring Agile organization
» Individuals on the delivery side of the organization who are looking for a way to
get the business more engaged
Full Disclosure
Who’s In The Room?
Active Portfolio Management, John Rudd, SolutionsIQ 3
What is the Goal of Portfolio Management?
» The sole goal of portfolio management is to…
» The sole purpose of governance is to…
» These goals don’t change but the means to obtain them do change.
maximize shareholder value.
keep the portfolio management goal on track.
Session Hypothesis
» Traditional practices are not working.
» We are failing at providing prudent investments for our shareholders.
» If we can’t do a better job, we should give them back their money.
Active Portfolio Management, John Rudd, SolutionsIQ 5
Traditional Approach Draws from Construction
Active Portfolio Management, John Rudd, SolutionsIQ 6
This works really well when…
1. We have a very clear idea of the end state.
2. There’s long-term market stability.
Shorter Lifecycles Mean Shorter Return Horizons
Active Portfolio Management, John Rudd, SolutionsIQ 7
|--------------------||--------------------------------------------------------------------------|
Investment Expected return
|--------------------||--------------------------------------------------------|
Investment Return horizon shrinking
|-----------|  |-------------------------------|
Investment Expected return
Addressing Increasing Market Uncertainty
8Active Portfolio Management, John Rudd, SolutionsIQ
» Shorter cycle-time » Smaller investment size » Incremental progress
A New Paradigm
Old: Project-Centric New: Continuous Feature Flow
Active Portfolio Management, John Rudd, SolutionsIQ 9
A New Paradigm
Old: Project-Centric New: Continuous Feature Flow
Active Portfolio Management, John Rudd, SolutionsIQ 10
» Choose the best solution
» Do it "right" the first time
» Centralize control
» Fungible labor
» Learn as you go
» Incremental progress
» Empower teams
» Leverage worker’s knowledge
Is Agile Something that Happens to You…
… or is this an opportunity to address the Hypothesis statement?
Active Portfolio Management, John Rudd, SolutionsIQ 11
What If You Had a Magic Box?
12Active Portfolio Management, John Rudd, SolutionsIQ
Traditional Governance Doesn’t Support Leveraging
Agile Delivery Capabilities
Active Portfolio Management, John Rudd, SolutionsIQ 13
Revised Governance: Active Portfolio Management
1. Investment sectors and budget
allocation
2. Iterative risk mitigation
3. Dynamic business case
4. Continuous feature flow
5. Unified prioritization
6. Continuous optimization
Active Portfolio Management, John Rudd, SolutionsIQ 14
Revised Governance: Active Portfolio Management
1. Investment sectors and budget
allocation
2. Iterative risk mitigation
3. Dynamic business case
4. Continuous feature flow
5. Unified prioritization
6. Continuous optimization
Active Portfolio Management, John Rudd, SolutionsIQ 15
1. Investment Sectors and Budget Allocation
Old
» Fixed annual plan
» Funding allocation by project
New
» Funding by sectors based on
investment risk
» Allocation based on market
opportunity
Active Portfolio Management, John Rudd, SolutionsIQ 16
Investment Sectors: A New Approach
Active Portfolio Management, John Rudd, SolutionsIQ 17
Compliance Efficiency
InnovationEnhancement
Expected Return Thresholds
Active Portfolio Management, John Rudd, SolutionsIQ 18
Compliance Efficiency
InnovationEnhancement
?
Expected Return Thresholds
Active Portfolio Management, John Rudd, SolutionsIQ 19
Compliance Efficiency
InnovationEnhancement
∞
2. Direction: Harvest vs. Plant
New Look at Portfolio Strategy
Active Portfolio Management, John Rudd, SolutionsIQ 20
Capability Market
1. Identify market opportunities
4. Small diversified investments3. Allocate funding across Sectors
Revised Governance: Active Portfolio Management
1. Investment sectors and budget
allocation
2. Iterative risk mitigation
3. Dynamic business case
4. Continuous feature flow
5. Unified prioritization
6. Continuous optimization
Active Portfolio Management, John Rudd, SolutionsIQ 21
2. Iterative Risk Management
Old
» Prediction reliable
» Risk management largely completed
before investment begins
New
» Prediction is unreliable
» Risk managed continuously
Active Portfolio Management, John Rudd, SolutionsIQ 22
Sector Variance Thresholds
Active Portfolio Management, John Rudd, SolutionsIQ 23
Compliance Efficiency
InnovationEnhancement
Determining Model Risk
Active Portfolio Management, John Rudd, SolutionsIQ 24
Assumptions Low High Average
Price per Unit $5.00 $9.00 $7.00
Total Units per Annum 10,000 2,000,000 1,005,000
Cost per Unit $1.50 $2.75 $2.13
Capital Expense $300,000 $600,000 $450,000
Annual Growth Rate 1.00% 7.00% 4.00%
Unacceptable level of variance (Risk)
Mitigating High Model Variance
Active Portfolio Management, John Rudd, SolutionsIQ 25
Assumption
#1
Yes
No
Assumption
#2
STOP
Yes
No
STOP
Assumption
#3
Revised Governance: Active Portfolio Management
1. Investment sectors and budget
allocation
2. Iterative risk mitigation
3. Dynamic business case
4. Continuous feature flow
5. Unified prioritization
6. Continuous optimization
Active Portfolio Management, John Rudd, SolutionsIQ 26
3. Dynamic Business Case
Old
» Business case result final
» Charter: Spend all the money
New
» Business case result conditional
» Charter: Probationary
Active Portfolio Management, John Rudd, SolutionsIQ 27
Components of the Dynamic Business Case
»Meet the organizational return and variance thresholds
»Funding is conditional
»New information used to recalibrate return expectation
»Each business case needs to continue to compete with
existing and new opportunities
Active Portfolio Management, John Rudd, SolutionsIQ 28
Revised Governance: Active Portfolio Management
1. Investment sectors and budget
allocation
2. Iterative risk mitigation
3. Dynamic business case
4. Continuous feature flow
5. Unified prioritization
6. Continuous optimization
Active Portfolio Management, John Rudd, SolutionsIQ 29
4. Continuous Feature Flow
Old
» Discrete projects
» Project-based funding
New
» Continuous delivery of features
» Perpetual funding of capacity
Active Portfolio Management, John Rudd, SolutionsIQ 30
What is Continuous Feature Flow?
»A traditional project is a fixed investment to achieve a
fixed end.
»An Agile “project” is a continuous flow of features,
which
- Eliminates the concept of a project
- Breaks work into key-value-based independent features
- Builds higher-value features first
- Is biased toward entering the market quickly
- Allows work to flow into persistent teams that can deliver
continuously
Active Portfolio Management, John Rudd, SolutionsIQ 31
Revised Governance: Active Portfolio Management
1. Investment sectors and budget
allocation
2. Iterative risk mitigation
3. Dynamic business case
4. Continuous feature flow
5. Unified prioritization
6. Continuous optimization
Active Portfolio Management, John Rudd, SolutionsIQ 32
5. Unified Prioritization
Old
» Locally optimized or politically
negotiated
New
» Aligned under a common language
Active Portfolio Management, John Rudd, SolutionsIQ 33
Expected Return Governance
1. Use internal rate of return (IRR) to evaluate investments.
2. Establish minimum Sector-based return threshold (hurdle
rate).
3. Within a Sector, the highest return establishes the initial
priority sequence.
4. More granular “sub-features” or persistent near-term
work should use a lighter-weight approach to
prioritization (i.e. value points)
Active Portfolio Management, John Rudd, SolutionsIQ 34
Pop Quiz: Which Investment Would You Pick?
Investment X
NPV = $70,000
Investment = $2.0 million
IRR = 12%
Investment Y
NPV = $40,000
Investment = $400K
IRR = 22%
Active Portfolio Management, John Rudd, SolutionsIQ 35
» IRR as a common language
Quick Example
»Sector Hurdle Rate = 15%
»Waterfall “project” approach gives an overall return of 17%
»The same features are then compared being delivered
using an iterative approach:
- MVP requires three months before first release
- All subsequent releases require one month
Active Portfolio Management, John Rudd, SolutionsIQ 36
By Valuing Incremental Releases, Our Investment
Decision Will Change
Active Portfolio Management, John Rudd, SolutionsIQ 37
-50.0%
0.0%
50.0%
100.0%
150.0%
200.0%
250.0%
Waterfall R1 R2 R3 R4 R5 R6 R7 R8 R9 R10
15% Hurdle Rate
-50.0%
0.0%
50.0%
100.0%
150.0%
200.0%
250.0%
Waterfall R1 R2 R3 R4 R5 R6 R7 R8 R9 R10
17% IRR
Platform Investment Effect
Active Portfolio Management, John Rudd, SolutionsIQ 38
-50.0%
0.0%
50.0%
100.0%
150.0%
200.0%
250.0%
Waterfall R1 R2 R3 R4 R5 R6 R7 R8 R9 R10
15% Hurdle Rate
-50.0%
0.0%
50.0%
100.0%
150.0%
200.0%
250.0%
Waterfall R1 R2 R3 R4 R5 R6 R7 R8 R9 R10
Lower value features may not meet IRR threshold
Active Portfolio Management, John Rudd, SolutionsIQ 39
-50.0%
0.0%
50.0%
100.0%
150.0%
200.0%
250.0%
Waterfall R1 R2 R3 R4 R5 R6 R7 R8 R9 R10
15% Hurdle Rate
-50.0%
0.0%
50.0%
100.0%
150.0%
200.0%
250.0%
Waterfall R1 R2 R3 R4 R5 R6 R7 R8 R9 R10
Active Portfolio Management, John Rudd, SolutionsIQ 40
Business case analysis
“ ”
Avoid being precisely inaccurate.
Alan Shapiro, Professor of Finance, University of Southern California
Prioritizing More Granular or Certain Work
Active Portfolio Management, John Rudd, SolutionsIQ 41
Fixed Value Points Allocated
Active Portfolio Management, John Rudd, SolutionsIQ 42
25.0%
16.0%
13.0%
11.0%
9.0%
7.0%
6.0%
5.0%
4.0% 4.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
R1 R2 R3 R4 R5 R6 R7 R8 R9 R10
Prioritizing the Next Level Down
1. List value-based features on the wall.
2. POs independently allocate 1000 points.
3. Delivery teams independently affinity-estimate effort
for each feature.
4. For each feature, divide the PO points by the delivery
estimate to determine the “value ratio.”
5. Arrange the backlog by highest to lowest value ratio.
Active Portfolio Management, John Rudd, SolutionsIQ 43
Revised Governance: Active Portfolio Management
1. Investment sectors and budget
allocation
2. Iterative risk mitigation
3. Dynamic business case
4. Continuous feature flow
5. Unified prioritization
6. Continuous optimization
Active Portfolio Management, John Rudd, SolutionsIQ 44
6. Continuous Optimization
Old
» Annual budgeting locks in investments
» Limited and larger bets
New
» Active management
» Multiple and smaller bets
Active Portfolio Management, John Rudd, SolutionsIQ 45
“Desire vs Capacity” or “Desire Based on Capacity”
Active Portfolio Management, John Rudd, SolutionsIQ 46
Alignment?
“People to Projects” or “Work to Teams”
Active Portfolio Management, John Rudd, SolutionsIQ 47
Project
start
“People to Projects” or “Work to Teams”
Active Portfolio Management, John Rudd, SolutionsIQ 48
Team momentum maintained
Project
start
Team
start
Return on Assets (ROA)
Active Portfolio Management, John Rudd, SolutionsIQ 49
» Established high performing teams
as enduring corporate assets
» Maximize return on those assets
Approach to Portfolio Optimization
» Investment Considerations
- Sunk costs
- Cost of delay
- Cost of early exit
» Option value
» “Nesting” (Slotting) – optimization based
on delivery constraints
» Portfolio rather than “project”
optimization
Active Portfolio Management, John Rudd, SolutionsIQ 50
Portfolio Simulation
» Company: Solar Systems
» Portfolio Team: Responsible for managing
investments in Enhancement Sector
» Eight Product Lines:
- Mercury, Venus, Earth, Mars, Jupiter, Saturn,
Uranus, and Neptune
» Capacity: One team
» Traditional waterfall approach with one
release per year
Active Portfolio Management, John Rudd, SolutionsIQ 51
Solar
Systems
Traditional Annual Planning
Product Line IRR Project Duration
Mercury 76% 7
Venus 34% 4
Earth 49% 7
Mars 50% 5
Jupiter 31% 3
Saturn 46% 5
Active Portfolio Management, John Rudd, SolutionsIQ 52
Portfolio Simulation Assumptions
» Change from traditional approach to iterative
» Features can be released monthly
- Unit of Production = 1 team for 1 month
» Minimum viable product (MVP) before later
features
» Portfolio return determined by adding up the
monthly returns for the whole year and dividing
by 12
» Quarterly portfolio review
Active Portfolio Management, John Rudd, SolutionsIQ 53
Traditional Annual Planning
Product Line IRR Project Duration
Mercury 76% 7
Venus 34% 4
Earth 49% 7
Mars 50% 5
Jupiter 31% 3
Saturn 46% 5
Active Portfolio Management, John Rudd, SolutionsIQ 54
Breaking Value Down by Features
Active Portfolio Management, John Rudd, SolutionsIQ 55
» MVP
» Varying return by feature
» Post-MVP value phenomenon
Product
Line
IRR Project
Duration
Duration
to MVP
Feature Value
1 2 3 4 5 6 7 8
Mercury 76% 7 4 73% 73% 73% 73% 145% 71% 24%
Venus 34% 4 2 43% 43% 35% 16%
Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36%
Mars 50% 5 3 45% 45% 45% 58% 55%
Jupiter 31% 3 2 38% 38% 17%
Saturn 46% 5 3 27% 27% 27% 88% 62%
Product
Line
IRR Project
Duration
Duration
to MVP
Feature Value
1 2 3 4 5 6 7 8
Mercury 76% 7 4 73% 73% 73% 73% 145% 71% 24%
Venus 34% 4 2 43% 43% 35% 16%
Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36%
Mars 50% 5 3 45% 45% 45% 58% 55%
Jupiter 31% 3 2 38% 38% 17%
Saturn 46% 5 3 27% 27% 27% 88% 62%
Team ROA (Based on One Team for One Month)
Active Portfolio Management, John Rudd, SolutionsIQ 56
» Why show the average value in each month rather than the total value in the last
month?
» What is the return on that “one team for one month” unit of capacity?
Product Line IRR Project
Duration
Duration
to MVP
Feature Value
1 2 3 4 5 6 7 8
Mercury 76% 7 4 73% 73% 73% 73% 145% 71% 24%
Product Line IRR Project
Duration
Duration
to MVP
Feature Value
1 2 3 4 5 6 7 8
Mercury 76% 7 4 0% 0% 0% 292% 145% 71% 24%
Traditional
Revised
Building a 12-Month Plan
Active Portfolio Management, John Rudd, SolutionsIQ 57
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Expected
Return
73% 73% 73% 73% 145% 71% 24% 45% 45% 45% 58% 55% 65%
Product
Line
IRR Project
Duration
Duration
to MVP
Feature Value
1 2 3 4 5 6 7 8
Mercury 76% 7 4 73% 73% 73% 73% 145% 71% 24%
Venus 34% 4 2 43% 43% 35% 16%
Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36%
Mars 50% 5 3 45% 45% 45% 58% 55%
Jupiter 31% 3 2 38% 38% 17%
Saturn 46% 5 3 27% 27% 27% 88% 62%
With Your Team Create an Annual Plan
Product
Line
IRR Project
Duration
Duration
to MVP
Feature Value
1 2 3 4 5 6 7 8
Mercury 76% 7 4 73% 73% 73% 73% 145% 71% 24%
Venus 34% 4 2 43% 43% 35% 16%
Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36%
Mars 50% 5 3 45% 45% 45% 58% 55%
Jupiter 31% 3 2 38% 38% 17%
Saturn 46% 5 3 27% 27% 27% 88% 62%
Active Portfolio Management, John Rudd, SolutionsIQ 58
» Need to achieve MVP before subsequent features
» Can “nest” MVPs and features in any sequence
» Goal is to optimize your portfolio of investments
Product
Line
IRR Project
Duration
Duration
to MVP
Feature Value
1 2 3 4 5 6 7 8
Mercury 76% 7 4 73% 73% 73% 73% 145% 71% 24%
Venus 34% 4 2 43% 43% 35% 16%
Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36%
Mars 50% 5 3 45% 45% 45% 58% 55%
Jupiter 31% 3 2 38% 38% 17%
Saturn 46% 5 3 27% 27% 27% 88% 62%
End of First Quarter
Product
Line
IRR Project
Duration
Duration
to MVP
Feature Value
1 2 3 4 5 6 7 8
Mercury1 32% 7 4 24% 24% 24% 24% 127% 0% 0%
Venus 34% 4 2 43% 43% 35% 16%
Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36%
Mars 50% 5 3 45% 45% 45% 58% 55%
Jupiter 31% 3 2 38% 38% 17%
Saturn 46% 5 3 27% 27% 27% 88% 62%
Uranus2 57% 4 2 89% 89% 32% 16%
Active Portfolio Management, John Rudd, SolutionsIQ 59
1. Competitor just released innovative solution
2. Marketing came up with new feature
enhancement
Evaluating the Mercury Investment
Active Portfolio Management, John Rudd, SolutionsIQ 60
» Did your team choose the Mercury investment in Q1?
» How do you determine how to address the lower expected return?
Product Line IRR Project
Duration
Duration
to MVP
Feature Value
1 2 3 4 5 6 7 8
Mercury 76% 7 4 24% 24% 24% 24% 145% 71% 24%
Product Line IRR Project
Duration
Duration
to MVP
Feature Value
1 2 3 4 5 6 7 8
Mercury 76% 7 4 0% 0% 0% 96% 127% 0% 0%
Traditional
Revised
End of Second Quarter
Product
Line
IRR Project
Duration
Duration
to MVP
Feature Value
1 2 3 4 5 6 7 8
Mercury 34% 7 4 24% 24% 24% 24% 127% 16% 0%
Venus 34% 4 2 43% 43% 35% 16%
Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36%
Mars1 20% 5 3 22% 22% 22% 33% 2%
Jupiter 31% 3 2 38% 38% 17%
Saturn 46% 5 3 27% 27% 27% 88% 62%
Uranus2 33% 7 5 36% 36% 36% 36% 36% 32% 16%
Active Portfolio Management, John Rudd, SolutionsIQ 61
1. Market for Mars tanks.
2. Because of a technology issue, it will take three
more months to deliver MVP.
Active Portfolio Management, John Rudd, SolutionsIQ 62
Sunk costs
“
”
When you have dug yourself into a hole,
the best thing you can do is stop digging.
Alan Shapiro, Professor of Finance, University of Southern California
End of Third Quarter
Product
Line
IRR Project
Duration
Duration
to MVP
Feature Value
1 2 3 4 5 6 7 8
Mercury 34% 7 4 24% 24% 24% 24% 127% 0% 0%
Venus1 62% 4 2 98% 98% 35% 16%
Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36%
Mars 20% 5 3 22% 22% 22% 33% 2%
Jupiter2 31% 3 2 38% 38% 17%
Saturn 46% 5 3 27% 27% 27% 88% 62%
Uranus 33% 7 5 36% 36% 36% 36% 36% 32% 16%
Neptune3 189% 3 3 189% 189% 189%
Active Portfolio Management, John Rudd, SolutionsIQ 63
1. Customer will pay premium for features, if delivered in December.
2. VP of Sales made an announcement to the market that these features would be delivered
by year’s end.
3. Startup acquired: ability to get new product delivered to customers
How Did Our Waterfall Project Fare?
Active Portfolio Management, John Rudd, SolutionsIQ 64
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Annual
Return
34% 34% 34% 34% 34% 34% 34% 20% 20% 20% 20% 20% 28%
Active Portfolio Management Summary
1. Portfolio sectors and budget
allocation
2. Iterative risk mitigation
3. Dynamic business case
4. Continuous feature flow
5. Unified prioritization
6. Continuous optimization
Active Portfolio Management, John Rudd, SolutionsIQ 65
What If You Had a Magic Box?
66Active Portfolio Management, John Rudd, SolutionsIQ
Q&A
Active Portfolio Management, John Rudd, SolutionsIQ 67

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Active Portfolio Management

  • 1. Copyright © 2014 SolutionsIQ Inc. All rights reserved. 6801 185th Ave NE, Suite 200 Redmond, WA 98052 solutionsiq.com 1.800.235.4091 Active Portfolio Management PREPARED BY John Rudd President, SolutionsIQ
  • 2. About Presenter – John Rudd » President and Chief Impediment Buster at SolutionsIQ. » Formerly a partner in a boutique financial consulting & investment banking firm. - Led the firm’s financial practice specializing in advisory services, mergers & acquisitions, and interim management. - Filled multiple interim executive roles including CEO, president, CFO, and chief restructuring officer. » Previously the CFO of a West Coast oil company and a commodity lender for ING. » B.S. in Economics from the University of Minnesota; MBA from the University of Southern California Active Portfolio Management, John Rudd, SolutionsIQ 2
  • 3. About Today Session: Active Portfolio Management Objective: To define how you can make active investment decisions across portfolios when you have Agile capabilities. Target Audience: » Non-technical individuals on the business side of an aspiring Agile organization » Individuals on the delivery side of the organization who are looking for a way to get the business more engaged Full Disclosure Who’s In The Room? Active Portfolio Management, John Rudd, SolutionsIQ 3
  • 4. What is the Goal of Portfolio Management? » The sole goal of portfolio management is to… » The sole purpose of governance is to… » These goals don’t change but the means to obtain them do change. maximize shareholder value. keep the portfolio management goal on track.
  • 5. Session Hypothesis » Traditional practices are not working. » We are failing at providing prudent investments for our shareholders. » If we can’t do a better job, we should give them back their money. Active Portfolio Management, John Rudd, SolutionsIQ 5
  • 6. Traditional Approach Draws from Construction Active Portfolio Management, John Rudd, SolutionsIQ 6 This works really well when… 1. We have a very clear idea of the end state. 2. There’s long-term market stability.
  • 7. Shorter Lifecycles Mean Shorter Return Horizons Active Portfolio Management, John Rudd, SolutionsIQ 7 |--------------------||--------------------------------------------------------------------------| Investment Expected return |--------------------||--------------------------------------------------------| Investment Return horizon shrinking |-----------|  |-------------------------------| Investment Expected return
  • 8. Addressing Increasing Market Uncertainty 8Active Portfolio Management, John Rudd, SolutionsIQ » Shorter cycle-time » Smaller investment size » Incremental progress
  • 9. A New Paradigm Old: Project-Centric New: Continuous Feature Flow Active Portfolio Management, John Rudd, SolutionsIQ 9
  • 10. A New Paradigm Old: Project-Centric New: Continuous Feature Flow Active Portfolio Management, John Rudd, SolutionsIQ 10 » Choose the best solution » Do it "right" the first time » Centralize control » Fungible labor » Learn as you go » Incremental progress » Empower teams » Leverage worker’s knowledge
  • 11. Is Agile Something that Happens to You… … or is this an opportunity to address the Hypothesis statement? Active Portfolio Management, John Rudd, SolutionsIQ 11
  • 12. What If You Had a Magic Box? 12Active Portfolio Management, John Rudd, SolutionsIQ
  • 13. Traditional Governance Doesn’t Support Leveraging Agile Delivery Capabilities Active Portfolio Management, John Rudd, SolutionsIQ 13
  • 14. Revised Governance: Active Portfolio Management 1. Investment sectors and budget allocation 2. Iterative risk mitigation 3. Dynamic business case 4. Continuous feature flow 5. Unified prioritization 6. Continuous optimization Active Portfolio Management, John Rudd, SolutionsIQ 14
  • 15. Revised Governance: Active Portfolio Management 1. Investment sectors and budget allocation 2. Iterative risk mitigation 3. Dynamic business case 4. Continuous feature flow 5. Unified prioritization 6. Continuous optimization Active Portfolio Management, John Rudd, SolutionsIQ 15
  • 16. 1. Investment Sectors and Budget Allocation Old » Fixed annual plan » Funding allocation by project New » Funding by sectors based on investment risk » Allocation based on market opportunity Active Portfolio Management, John Rudd, SolutionsIQ 16
  • 17. Investment Sectors: A New Approach Active Portfolio Management, John Rudd, SolutionsIQ 17 Compliance Efficiency InnovationEnhancement
  • 18. Expected Return Thresholds Active Portfolio Management, John Rudd, SolutionsIQ 18 Compliance Efficiency InnovationEnhancement ?
  • 19. Expected Return Thresholds Active Portfolio Management, John Rudd, SolutionsIQ 19 Compliance Efficiency InnovationEnhancement ∞
  • 20. 2. Direction: Harvest vs. Plant New Look at Portfolio Strategy Active Portfolio Management, John Rudd, SolutionsIQ 20 Capability Market 1. Identify market opportunities 4. Small diversified investments3. Allocate funding across Sectors
  • 21. Revised Governance: Active Portfolio Management 1. Investment sectors and budget allocation 2. Iterative risk mitigation 3. Dynamic business case 4. Continuous feature flow 5. Unified prioritization 6. Continuous optimization Active Portfolio Management, John Rudd, SolutionsIQ 21
  • 22. 2. Iterative Risk Management Old » Prediction reliable » Risk management largely completed before investment begins New » Prediction is unreliable » Risk managed continuously Active Portfolio Management, John Rudd, SolutionsIQ 22
  • 23. Sector Variance Thresholds Active Portfolio Management, John Rudd, SolutionsIQ 23 Compliance Efficiency InnovationEnhancement
  • 24. Determining Model Risk Active Portfolio Management, John Rudd, SolutionsIQ 24 Assumptions Low High Average Price per Unit $5.00 $9.00 $7.00 Total Units per Annum 10,000 2,000,000 1,005,000 Cost per Unit $1.50 $2.75 $2.13 Capital Expense $300,000 $600,000 $450,000 Annual Growth Rate 1.00% 7.00% 4.00% Unacceptable level of variance (Risk)
  • 25. Mitigating High Model Variance Active Portfolio Management, John Rudd, SolutionsIQ 25 Assumption #1 Yes No Assumption #2 STOP Yes No STOP Assumption #3
  • 26. Revised Governance: Active Portfolio Management 1. Investment sectors and budget allocation 2. Iterative risk mitigation 3. Dynamic business case 4. Continuous feature flow 5. Unified prioritization 6. Continuous optimization Active Portfolio Management, John Rudd, SolutionsIQ 26
  • 27. 3. Dynamic Business Case Old » Business case result final » Charter: Spend all the money New » Business case result conditional » Charter: Probationary Active Portfolio Management, John Rudd, SolutionsIQ 27
  • 28. Components of the Dynamic Business Case »Meet the organizational return and variance thresholds »Funding is conditional »New information used to recalibrate return expectation »Each business case needs to continue to compete with existing and new opportunities Active Portfolio Management, John Rudd, SolutionsIQ 28
  • 29. Revised Governance: Active Portfolio Management 1. Investment sectors and budget allocation 2. Iterative risk mitigation 3. Dynamic business case 4. Continuous feature flow 5. Unified prioritization 6. Continuous optimization Active Portfolio Management, John Rudd, SolutionsIQ 29
  • 30. 4. Continuous Feature Flow Old » Discrete projects » Project-based funding New » Continuous delivery of features » Perpetual funding of capacity Active Portfolio Management, John Rudd, SolutionsIQ 30
  • 31. What is Continuous Feature Flow? »A traditional project is a fixed investment to achieve a fixed end. »An Agile “project” is a continuous flow of features, which - Eliminates the concept of a project - Breaks work into key-value-based independent features - Builds higher-value features first - Is biased toward entering the market quickly - Allows work to flow into persistent teams that can deliver continuously Active Portfolio Management, John Rudd, SolutionsIQ 31
  • 32. Revised Governance: Active Portfolio Management 1. Investment sectors and budget allocation 2. Iterative risk mitigation 3. Dynamic business case 4. Continuous feature flow 5. Unified prioritization 6. Continuous optimization Active Portfolio Management, John Rudd, SolutionsIQ 32
  • 33. 5. Unified Prioritization Old » Locally optimized or politically negotiated New » Aligned under a common language Active Portfolio Management, John Rudd, SolutionsIQ 33
  • 34. Expected Return Governance 1. Use internal rate of return (IRR) to evaluate investments. 2. Establish minimum Sector-based return threshold (hurdle rate). 3. Within a Sector, the highest return establishes the initial priority sequence. 4. More granular “sub-features” or persistent near-term work should use a lighter-weight approach to prioritization (i.e. value points) Active Portfolio Management, John Rudd, SolutionsIQ 34
  • 35. Pop Quiz: Which Investment Would You Pick? Investment X NPV = $70,000 Investment = $2.0 million IRR = 12% Investment Y NPV = $40,000 Investment = $400K IRR = 22% Active Portfolio Management, John Rudd, SolutionsIQ 35 » IRR as a common language
  • 36. Quick Example »Sector Hurdle Rate = 15% »Waterfall “project” approach gives an overall return of 17% »The same features are then compared being delivered using an iterative approach: - MVP requires three months before first release - All subsequent releases require one month Active Portfolio Management, John Rudd, SolutionsIQ 36
  • 37. By Valuing Incremental Releases, Our Investment Decision Will Change Active Portfolio Management, John Rudd, SolutionsIQ 37 -50.0% 0.0% 50.0% 100.0% 150.0% 200.0% 250.0% Waterfall R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 15% Hurdle Rate -50.0% 0.0% 50.0% 100.0% 150.0% 200.0% 250.0% Waterfall R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 17% IRR
  • 38. Platform Investment Effect Active Portfolio Management, John Rudd, SolutionsIQ 38 -50.0% 0.0% 50.0% 100.0% 150.0% 200.0% 250.0% Waterfall R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 15% Hurdle Rate -50.0% 0.0% 50.0% 100.0% 150.0% 200.0% 250.0% Waterfall R1 R2 R3 R4 R5 R6 R7 R8 R9 R10
  • 39. Lower value features may not meet IRR threshold Active Portfolio Management, John Rudd, SolutionsIQ 39 -50.0% 0.0% 50.0% 100.0% 150.0% 200.0% 250.0% Waterfall R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 15% Hurdle Rate -50.0% 0.0% 50.0% 100.0% 150.0% 200.0% 250.0% Waterfall R1 R2 R3 R4 R5 R6 R7 R8 R9 R10
  • 40. Active Portfolio Management, John Rudd, SolutionsIQ 40 Business case analysis “ ” Avoid being precisely inaccurate. Alan Shapiro, Professor of Finance, University of Southern California
  • 41. Prioritizing More Granular or Certain Work Active Portfolio Management, John Rudd, SolutionsIQ 41
  • 42. Fixed Value Points Allocated Active Portfolio Management, John Rudd, SolutionsIQ 42 25.0% 16.0% 13.0% 11.0% 9.0% 7.0% 6.0% 5.0% 4.0% 4.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% R1 R2 R3 R4 R5 R6 R7 R8 R9 R10
  • 43. Prioritizing the Next Level Down 1. List value-based features on the wall. 2. POs independently allocate 1000 points. 3. Delivery teams independently affinity-estimate effort for each feature. 4. For each feature, divide the PO points by the delivery estimate to determine the “value ratio.” 5. Arrange the backlog by highest to lowest value ratio. Active Portfolio Management, John Rudd, SolutionsIQ 43
  • 44. Revised Governance: Active Portfolio Management 1. Investment sectors and budget allocation 2. Iterative risk mitigation 3. Dynamic business case 4. Continuous feature flow 5. Unified prioritization 6. Continuous optimization Active Portfolio Management, John Rudd, SolutionsIQ 44
  • 45. 6. Continuous Optimization Old » Annual budgeting locks in investments » Limited and larger bets New » Active management » Multiple and smaller bets Active Portfolio Management, John Rudd, SolutionsIQ 45
  • 46. “Desire vs Capacity” or “Desire Based on Capacity” Active Portfolio Management, John Rudd, SolutionsIQ 46 Alignment?
  • 47. “People to Projects” or “Work to Teams” Active Portfolio Management, John Rudd, SolutionsIQ 47 Project start
  • 48. “People to Projects” or “Work to Teams” Active Portfolio Management, John Rudd, SolutionsIQ 48 Team momentum maintained Project start Team start
  • 49. Return on Assets (ROA) Active Portfolio Management, John Rudd, SolutionsIQ 49 » Established high performing teams as enduring corporate assets » Maximize return on those assets
  • 50. Approach to Portfolio Optimization » Investment Considerations - Sunk costs - Cost of delay - Cost of early exit » Option value » “Nesting” (Slotting) – optimization based on delivery constraints » Portfolio rather than “project” optimization Active Portfolio Management, John Rudd, SolutionsIQ 50
  • 51. Portfolio Simulation » Company: Solar Systems » Portfolio Team: Responsible for managing investments in Enhancement Sector » Eight Product Lines: - Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, and Neptune » Capacity: One team » Traditional waterfall approach with one release per year Active Portfolio Management, John Rudd, SolutionsIQ 51 Solar Systems
  • 52. Traditional Annual Planning Product Line IRR Project Duration Mercury 76% 7 Venus 34% 4 Earth 49% 7 Mars 50% 5 Jupiter 31% 3 Saturn 46% 5 Active Portfolio Management, John Rudd, SolutionsIQ 52
  • 53. Portfolio Simulation Assumptions » Change from traditional approach to iterative » Features can be released monthly - Unit of Production = 1 team for 1 month » Minimum viable product (MVP) before later features » Portfolio return determined by adding up the monthly returns for the whole year and dividing by 12 » Quarterly portfolio review Active Portfolio Management, John Rudd, SolutionsIQ 53
  • 54. Traditional Annual Planning Product Line IRR Project Duration Mercury 76% 7 Venus 34% 4 Earth 49% 7 Mars 50% 5 Jupiter 31% 3 Saturn 46% 5 Active Portfolio Management, John Rudd, SolutionsIQ 54
  • 55. Breaking Value Down by Features Active Portfolio Management, John Rudd, SolutionsIQ 55 » MVP » Varying return by feature » Post-MVP value phenomenon Product Line IRR Project Duration Duration to MVP Feature Value 1 2 3 4 5 6 7 8 Mercury 76% 7 4 73% 73% 73% 73% 145% 71% 24% Venus 34% 4 2 43% 43% 35% 16% Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36% Mars 50% 5 3 45% 45% 45% 58% 55% Jupiter 31% 3 2 38% 38% 17% Saturn 46% 5 3 27% 27% 27% 88% 62% Product Line IRR Project Duration Duration to MVP Feature Value 1 2 3 4 5 6 7 8 Mercury 76% 7 4 73% 73% 73% 73% 145% 71% 24% Venus 34% 4 2 43% 43% 35% 16% Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36% Mars 50% 5 3 45% 45% 45% 58% 55% Jupiter 31% 3 2 38% 38% 17% Saturn 46% 5 3 27% 27% 27% 88% 62%
  • 56. Team ROA (Based on One Team for One Month) Active Portfolio Management, John Rudd, SolutionsIQ 56 » Why show the average value in each month rather than the total value in the last month? » What is the return on that “one team for one month” unit of capacity? Product Line IRR Project Duration Duration to MVP Feature Value 1 2 3 4 5 6 7 8 Mercury 76% 7 4 73% 73% 73% 73% 145% 71% 24% Product Line IRR Project Duration Duration to MVP Feature Value 1 2 3 4 5 6 7 8 Mercury 76% 7 4 0% 0% 0% 292% 145% 71% 24% Traditional Revised
  • 57. Building a 12-Month Plan Active Portfolio Management, John Rudd, SolutionsIQ 57 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Expected Return 73% 73% 73% 73% 145% 71% 24% 45% 45% 45% 58% 55% 65% Product Line IRR Project Duration Duration to MVP Feature Value 1 2 3 4 5 6 7 8 Mercury 76% 7 4 73% 73% 73% 73% 145% 71% 24% Venus 34% 4 2 43% 43% 35% 16% Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36% Mars 50% 5 3 45% 45% 45% 58% 55% Jupiter 31% 3 2 38% 38% 17% Saturn 46% 5 3 27% 27% 27% 88% 62%
  • 58. With Your Team Create an Annual Plan Product Line IRR Project Duration Duration to MVP Feature Value 1 2 3 4 5 6 7 8 Mercury 76% 7 4 73% 73% 73% 73% 145% 71% 24% Venus 34% 4 2 43% 43% 35% 16% Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36% Mars 50% 5 3 45% 45% 45% 58% 55% Jupiter 31% 3 2 38% 38% 17% Saturn 46% 5 3 27% 27% 27% 88% 62% Active Portfolio Management, John Rudd, SolutionsIQ 58 » Need to achieve MVP before subsequent features » Can “nest” MVPs and features in any sequence » Goal is to optimize your portfolio of investments Product Line IRR Project Duration Duration to MVP Feature Value 1 2 3 4 5 6 7 8 Mercury 76% 7 4 73% 73% 73% 73% 145% 71% 24% Venus 34% 4 2 43% 43% 35% 16% Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36% Mars 50% 5 3 45% 45% 45% 58% 55% Jupiter 31% 3 2 38% 38% 17% Saturn 46% 5 3 27% 27% 27% 88% 62%
  • 59. End of First Quarter Product Line IRR Project Duration Duration to MVP Feature Value 1 2 3 4 5 6 7 8 Mercury1 32% 7 4 24% 24% 24% 24% 127% 0% 0% Venus 34% 4 2 43% 43% 35% 16% Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36% Mars 50% 5 3 45% 45% 45% 58% 55% Jupiter 31% 3 2 38% 38% 17% Saturn 46% 5 3 27% 27% 27% 88% 62% Uranus2 57% 4 2 89% 89% 32% 16% Active Portfolio Management, John Rudd, SolutionsIQ 59 1. Competitor just released innovative solution 2. Marketing came up with new feature enhancement
  • 60. Evaluating the Mercury Investment Active Portfolio Management, John Rudd, SolutionsIQ 60 » Did your team choose the Mercury investment in Q1? » How do you determine how to address the lower expected return? Product Line IRR Project Duration Duration to MVP Feature Value 1 2 3 4 5 6 7 8 Mercury 76% 7 4 24% 24% 24% 24% 145% 71% 24% Product Line IRR Project Duration Duration to MVP Feature Value 1 2 3 4 5 6 7 8 Mercury 76% 7 4 0% 0% 0% 96% 127% 0% 0% Traditional Revised
  • 61. End of Second Quarter Product Line IRR Project Duration Duration to MVP Feature Value 1 2 3 4 5 6 7 8 Mercury 34% 7 4 24% 24% 24% 24% 127% 16% 0% Venus 34% 4 2 43% 43% 35% 16% Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36% Mars1 20% 5 3 22% 22% 22% 33% 2% Jupiter 31% 3 2 38% 38% 17% Saturn 46% 5 3 27% 27% 27% 88% 62% Uranus2 33% 7 5 36% 36% 36% 36% 36% 32% 16% Active Portfolio Management, John Rudd, SolutionsIQ 61 1. Market for Mars tanks. 2. Because of a technology issue, it will take three more months to deliver MVP.
  • 62. Active Portfolio Management, John Rudd, SolutionsIQ 62 Sunk costs “ ” When you have dug yourself into a hole, the best thing you can do is stop digging. Alan Shapiro, Professor of Finance, University of Southern California
  • 63. End of Third Quarter Product Line IRR Project Duration Duration to MVP Feature Value 1 2 3 4 5 6 7 8 Mercury 34% 7 4 24% 24% 24% 24% 127% 0% 0% Venus1 62% 4 2 98% 98% 35% 16% Earth 49% 7 4 65% 65% 65% 65% 98% 22% -36% Mars 20% 5 3 22% 22% 22% 33% 2% Jupiter2 31% 3 2 38% 38% 17% Saturn 46% 5 3 27% 27% 27% 88% 62% Uranus 33% 7 5 36% 36% 36% 36% 36% 32% 16% Neptune3 189% 3 3 189% 189% 189% Active Portfolio Management, John Rudd, SolutionsIQ 63 1. Customer will pay premium for features, if delivered in December. 2. VP of Sales made an announcement to the market that these features would be delivered by year’s end. 3. Startup acquired: ability to get new product delivered to customers
  • 64. How Did Our Waterfall Project Fare? Active Portfolio Management, John Rudd, SolutionsIQ 64 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Annual Return 34% 34% 34% 34% 34% 34% 34% 20% 20% 20% 20% 20% 28%
  • 65. Active Portfolio Management Summary 1. Portfolio sectors and budget allocation 2. Iterative risk mitigation 3. Dynamic business case 4. Continuous feature flow 5. Unified prioritization 6. Continuous optimization Active Portfolio Management, John Rudd, SolutionsIQ 65
  • 66. What If You Had a Magic Box? 66Active Portfolio Management, John Rudd, SolutionsIQ
  • 67. Q&A Active Portfolio Management, John Rudd, SolutionsIQ 67