2. what you don’t see, is what you get
The Company Why solutions-2 Inspired By
People Books
Nicole Huyghe Statistics without tears
12 headed team Information is beautiful
Location People
Sint-Martens-Leerne (B) David Freedman
London (UK) Paul Arden
History advanced Conferences
analytics
Founded in 2002 Esomar
Rapid growth since 2009 Creativity World Forum 2011
6. Services
statistics &
consultancy-2 solutions-2-web visual storytelling
datamining
tables-2 training & coaching solutions-2-hotline social media mining
7. Numbers you can act upon
Datamining Range of techniques
Conjoint Leading edge
Segmentation Skilled people
Drivers analysis Industustry expertise
Pricing Layman terminology
statistics & datamining
8. From numbers to business excellence
Defining the problem Industry experience
or opportunity
Network of experts
Translating numbers
into strategies
Powerful reporting
Follow-up and
workshop sessions
Focus on key issues
consultancy-2
9. Results at your fingertips
Powerful online dashboard IT experts + usability tested
Easy interacting with results Data knowledge
Visual trending Graphical design
Secure environment Fits your corporate branding
Advanced stats included PowerPoint in a few minutes
solutions-2-web
10. An image tells a 1000 “numbers”
Powerful charting Expert designer
Visual storytelling Analytical expertise
Appealing and clear Relevant & to the point
visual storytelling
11. More than just tables
Intelligent table design Advanced software (Ruby)
Appealing layout Partner with software experts
Data & stats experts
Easy navigation
tables-2
12. Increase knowledge through training
In-company/open training Fully tailor made
From basic to very advanced Expert trainers & coaches
Variety of stats topics Real life cases
Software: Excel, SPSS, conjoint Use of current project data
training & coaching
13. Advice when you need it the most
Ad hoc queries about Short questions, fast support
Research & sampling design Team of experts
Analysis advice
Relevant and practical advice
Statististical testing
Answer within 24h
Interpretation
solutions-2-hotline
14. From Buzz 2 Bizz
Summarising social media data Real time result delivery
Live mapping of conversations Context and sentiment sensitive
Extract headlines Pool of experts
Fast event summaries Advanced text mining software
social media mining
17. A range of experts
Nicole Huyghe
Anita Prinzie Managing Director
Innovation Manager
Social Media Mining
Lieve Audoorn Karen Sniekers
Statistical Consultant Statistical Analyst
Conjoint specialist Marketing background
Leen Borgers Patricia Vermast
Statistical Consultant Administrative Support
Excel specialist Events manager
Jolien Verheust Moira Verbelen
Communication manager Statistical Analyst
Social media Pharma experience
Sofie T’ Kindt Yorick Phlypo
BI Manager Web Developer
Online reporting specialist Usability expert
Cedric Aubrion Karin Bruyr
Graphic Designer Business Development Manager
Visualization specialist Industry and client expertise
18. “A critical eye during the entire process!”
“What I appreciate most from solutions-2 is their
critical eye during the entire research process.
They are a great sounding board. I would
recommend them to any company looking for
highly skilled people, strong support and
powerful research results.”
John Irwin
Research Manager TalkTalk - UK
19. “Expertise, accuracy and efficiency”
“I have worked with solutions 2 whilst based in
both London and Sydney. I have no hesitation
in recommending them for their
expertise, accuracy and efficiency. They
recently created a custom web reporting tool
which was absolutely excellent.”
Jessica Bath
Account Manager at Synovate for Lion Nathan Australia
20. “The insights delivered really added value”
“We would like to thank solutions-2 for the
advice & support during proposal phase,
project implementation and of course the
simulator! The project was a real success.
Looking forward to working together again in
the future!”
Saartje Van den Branden
Research Manager at Insites Consulting
21. Nicole Huyghe
nicole@solutions2.be
www.solutions2.be
do we cause
risingquestions
Hinweis der Redaktion
PS Comments: Should the core business just be advanced analytics?Or should that middle box not be called ‘core business’ but rather, ‘what differentiates solutions-2’ or ‘why solutions-2’. Even in this instance, i would add under advanced analytics something like, ‘the people’ or ‘experienced people’.I would move this slide after the wordle, which is a broader introduction chart, and this one explains how we can meet the offers on that slide (problem solving, custom-made solutions etc)
We solve business problem, which require advanced analytic skills. To do this, apart from being advanced stats experts,we use and have both market research and consultancy skills/knowledge.So we do more than stats. I.e. statistical expertise is the core, but is not the only in-house skill. PS Comments: This a good chart. Not sure ‘consultancy’ looks right wrapped over 2 lines, but without wrapping the words inside the circumfrance of the circle i’m not sure what you can do, as the text and circle size are already in a good proportion.I think that this would be a good opening slide, prehaps just labelled ‘Solutions-2’ or ‘Why Solutions-2’ . Having this up front, allows you to talk more freely about the positioning.Then the wordle, with how solutions-2 thinks, then current slide 5 about the broad offering and then current slide 2 about the company (i.e. How we do it – analytics & people, size, history, inspirations) to summerise up.
PS Comments: I think that we should have a client based word in the wordle. Client focused is right as it’s a bit too bland, and everybody says itBut maybe something that brings in the consultancy, solutions2web and infographics aspects, Something about ‘Actionable Insight’ or ‘Actionable Reporting’ (solutions is better, but already used ) A bit wordy, but perhaps using something taken from your website ‘Adds value to your business’, or taken from Anita’s profile, something around the phrase ‘translating Analytical Insights into business value’Possibly ‘Partners’ or ‘Working in Partnership’I’ll carry on thinking
PS Comments:I like this slide, but wonder if graphically, more can be done with the image. Rather than a single figure (which can be construde as small/one man band), either multiple figures to show strength (possible some different colours/shades to show breadth/different specialties) or something that shows ‘partnership’ working with clients giving ‘strategic guidence’Just me, but i’m not keen on the ‘skilled people’ label, although with multiple people it would make more sense.
PS Comments: Nice slidePerfer the new title ‘services to products. The other alternative is to call them ‘solutions’
Numbers you can TRUST.Numbers you can act uponPS Comments: The comments below depend on who you intend this slide for either agencies only or all.If all, it might be better to talk in terms of client problems/solutions as opposed to the specific techniques/tools, the right hand side already talks about a range of statistical techniques.Conjoint is well known enough to be understood as a solution, but could be ‘Conjoint/NPD’Drivers analysis is quite broad/well known so could standalone, but prehaps using two categories of;Customer LoyaltyBranding (or Brand & Comms)Would be more applicable, and also capture the majority of times drivers analysis is used.Unless you do a lot of TURF, then i think that can be dropped. Not many people, outside FMCG, will probably have heard of TURF
PS Comments: I like this slide, but not so sure on the title, which feels like its only concentrating on the back end and not the problem definition/project design stage.How about‘From Business Problem to Actionable Insights’I think that the previous slide captures the numbers part.
Proberen video maken?Fast and powerful online reporting toolEasy to interact with the resultsAvailable 24/7, include app versionFits your corporate brandingCreates your powerpoint presentation in minutesResults at your fingertipsPS Comments: As its becoming more of reason for using these solutions, at least at a more senior level, then it might be worth specifically mentioning ‘Dashboards’
An image teels a thousand numbersPwerful chartingVisual storytelling
We kow dataAdvanced data tabulation packagesIntelligent table design: omdat we veel ervaring hebben met data en analyse kunnen we tabellen intelligenter opstellenPS Comments: Should the last point be ‘Created by stats and data experts’I’m not sure what the ‘Partner with software experts’ actually means. Is it just that the people using the software, know how to use it. This is a hygenie factor, and no company would say otherwise (even if they are only using a small fraction of what the software can do). If its about partnering with Ruby – then I’d probably reworded to something like ‘Partners of software company’ (or software desingers), or ‘Partnership with ........’
We know the pittfallsWe talk in plian engilschIn company trainingTopics: pricing, statisticsToos: spss, conjoint, excelTips & tricksPracticalShortening your learning curveInhouse: geavanceerde training: over technieken/softwareProbleem identificeren, nadien begeleidenStrategic cuigdance
PS Comment – I guess not much success in thinking of a new name Have you developed this product any further since we met?e.g. Subscription/Prepaid or Adhoc, an offering to current clients/open to all.
PS Comment –Is there any reason for specifically mentioning B & UK on this slide. It suggests that for the previous slides that support may not be available in both locations.Is the delivery ‘real time’ for the client?
!waar zitten en nog klanten
PS Comments - Thinking about this chart from a future perspective (i.e. with a UK office and end-clients).Not sure if ‘English mother tongue’ sounds right for Karen, as it suggests that there are language issuesNot sure what the agency/client benefit of ‘Excel Specialist’ in Leen’s description.For Karin, should it be a industry expertise, or the fact that she was a client side researcher that should be shown (or both if you can fit it in).
PS Comment – not sure that ‘rising questions’ sounds correct in English.Not sure what the terms should be. The top of mind one is ‘Burning Questions’, but thats still not quite rightI think that ‘do we cause’ should be ‘if we’ve caused’ or ‘if we’ve caused any’ or perhaps ‘if you have any’I’ll keep thinking !